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Mobile E-Commerce in Morocco

  • ID: 4470577
  • Report
  • March 2021
  • Region: Morocco
  • 43 pages
  • Euromonitor International
Mobile e-commerce retail current value sales exhibited their fastest growth rate of the review period during 2020. With many physical stores closed for several months due to lockdown measures, a growing number of consumers used smartphone apps to shop and make payments. While cash on delivery remains the most popular payment option for e-commerce, this is beginning to change.

The Mobile E-Commerce in Morocco report offers insight into key trends and developments driving the industry. The report examines all retail channels to provide sector insight. Channels include hypermarkets, supermarkets, discounters, convenience stores, mixed retailers, health and beauty retailers, clothing and footwear retailers, furniture and furnishing stores, DIY and hardware stores, durable goods retailers, leisure and personal goods retailers. There are profiles of leading retailers, with analysis of their performance and the challenges they face. There is also an analysis of non-store retailing: vending; homeshopping; internet retailing; direct selling, as available.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Mobile E-Commerce market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Note: Product cover images may vary from those shown
KEY DATA FINDINGS

2020 IMPACT
  • Lockdown turbocharges growth in mobile e-commerce
  • Increased smartphone ownership and faster and cheaper mobile internet help to drive growth
  • Two telecoms companies launch mobile money, making mobile e-commerce more accessible
RECOVERY AND OPPORTUNITIES
  • 5G roll out will provide an additional boost to mobile e-commerce demand
  • Mobile money will grow in popularity
  • More retailers will launch their own apps
CHANNEL DATA
  • Table 1 Mobile E-Commerce: Value 2015-2020
  • Table 2 Mobile E-Commerce: % Value Growth 2015-2020
  • Table 3 Mobile E-Commerce Forecasts: Value 2020-2025
  • Table 4 Mobile E-Commerce Forecasts: % Value Growth 2020-2025
EXECUTIVE SUMMARY
  • COVID-19 impact on retailing
  • COVID-19 country impact
  • Alternatives to cash are growing in popularity
  • Social media is growing in importance for retailers
  • What next for retailing?
OPERATING ENVIRONMENT
  • Informal retailing
  • Opening hours
  • Summary 1 Standard Opening Hours by Channel Type Before the COVID-19 Lockdown 2020
  • Summary 2 Standard Opening Hours by Channel Type During the COVID-19 Lockdown 2020
  • Summary 3 Standard Opening Hours by Channel Type After the COVID-19 Lockdown 2020
  • Physical retail landscape
  • Cash and carry
  • Table 5 Cash and Carry Sales: Value 2015-2020
  • Seasonality
  • Back to School
  • Eid al-Adha
  • Achoura
  • Payments and delivery
  • Emerging business models
MARKET DATA
  • Table 6 Sales in Retailing by Store-based vs Non-Store: Value 2015-2020
  • Table 7 Sales in Retailing by Store-based vs Non-Store: % Value Growth 2015-2020
  • Table 8 Sales in Store-based Retailing by Channel: Value 2015-2020
  • Table 9 Sales in Store-based Retailing by Channel: % Value Growth 2015-2020
  • Table 10 Store-based Retailing Outlets by Channel: Units 2015-2020
  • Table 11 Store-based Retailing Outlets by Channel: % Unit Growth 2015-2020
  • Table 12 Sales in Non-Store Retailing by Channel: Value 2015-2020
  • Table 13 Sales in Non-Store Retailing by Channel: % Value Growth 2015-2020
  • Table 14 Grocery Retailers: Value Sales, Outlets and Selling Space 2015-2020
  • Table 15 Grocery Retailers: Value Sales, Outlets and Selling Space: % Growth 2015-2020
  • Table 16 Sales in Grocery Retailers by Channel: Value 2015-2020
  • Table 17 Sales in Grocery Retailers by Channel: % Value Growth 2015-2020
  • Table 18 Grocery Retailers Outlets by Channel: Units 2015-2020
  • Table 19 Grocery Retailers Outlets by Channel: % Unit Growth 2015-2020
  • Table 20 Non-Grocery Specialists: Value Sales, Outlets and Selling Space 2015-2020
  • Table 21 Non-Grocery Specialists: Value Sales, Outlets and Selling Space: % Growth 2015-2020
  • Table 22 Sales in Non-Grocery Specialists by Channel: Value 2015-2020
  • Table 23 Sales in Non-Grocery Specialists by Channel: % Value Growth 2015-2020
  • Table 24 Non-Grocery Specialists Outlets by Channel: Units 2015-2020
  • Table 25 Non-Grocery Specialists Outlets by Channel: % Unit Growth 2015-2020
  • Table 26 Mixed Retailers: Value Sales, Outlets and Selling Space 2015-2020
  • Table 27 Mixed Retailers: Value Sales, Outlets and Selling Space: % Growth 2015-2020
  • Table 28 Sales in Mixed Retailers by Channel: Value 2015-2020
  • Table 29 Sales in Mixed Retailers by Channel: % Value Growth 2015-2020
  • Table 30 Mixed Retailers Outlets by Channel: Units 2015-2020
  • Table 31 Mixed Retailers Outlets by Channel: % Unit Growth 2015-2020
  • Table 32 Retailing GBO Company Shares: % Value 2016-2020
  • Table 33 Retailing GBN Brand Shares: % Value 2017-2020
  • Table 34 Store-based Retailing GBO Company Shares: % Value 2016-2020
  • Table 35 Store-based Retailing GBN Brand Shares: % Value 2017-2020
  • Table 36 Store-based Retailing LBN Brand Shares: Outlets 2017-2020
  • Table 37 Non-Store Retailing GBO Company Shares: % Value 2016-2020
  • Table 38 Non-Store Retailing GBN Brand Shares: % Value 2017-2020
  • Table 39 Grocery Retailers GBO Company Shares: % Value 2016-2020
  • Table 40 Grocery Retailers GBN Brand Shares: % Value 2017-2020
  • Table 41 Grocery Retailers LBN Brand Shares: Outlets 2017-2020
  • Table 42 Grocery Retailers LBN Brand Shares: Selling Space 2017-2020
  • Table 43 Non-Grocery Specialists GBO Company Shares: % Value 2016-2020
  • Table 44 Non-Grocery Specialists GBN Brand Shares: % Value 2017-2020
  • Table 45 Non-Grocery Specialists LBN Brand Shares: Outlets 2017-2020
  • Table 46 Non-Grocery Specialists LBN Brand Shares: Selling Space 2017-2020
  • Table 47 Mixed Retailers GBO Company Shares: % Value 2016-2020
  • Table 48 Mixed Retailers GBN Brand Shares: % Value 2017-2020
  • Table 49 Mixed Retailers LBN Brand Shares: Outlets 2017-2020
  • Table 50 Mixed Retailers LBN Brand Shares: Selling Space 2017-2020
  • Table 51 Forecast Sales in Retailing by Store-based vs Non-Store: Value 2020-2025
  • Table 52 Forecast Sales in Retailing by Store-based vs Non-Store: % Value Growth 2020-2025
  • Table 53 Forecast Sales in Store-based Retailing by Channel: Value 2020-2025
  • Table 54 Forecast Sales in Store-based Retailing by Channel: % Value Growth 2020-2025
  • Table 55 Forecast Store-based Retailing Outlets by Channel: Units 2020-2025
  • Table 56 Forecast Store-Based Retailing Outlets by Channel: % Unit Growth 2020-2025
  • Table 57 Forecast Sales in Non-Store Retailing by Channel: Value 2020-2025
  • Table 58 Forecast Sales in Non-Store Retailing by Channel: % Value Growth 2020-2025
  • Table 59 Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space 2020-2025
  • Table 60 Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2020-2025
  • Table 61 Forecast Sales in Grocery Retailers by Channel: Value 2020-2025
  • Table 62 Forecast Sales in Grocery Retailers by Channel: % Value Growth 2020-2025
  • Table 63 Forecast Grocery Retailers Outlets by Channel: Units 2020-2025
  • Table 64 Forecast Grocery Retailers Outlets by Channel: % Unit Growth 2020-2025
  • Table 65 Non-Grocery Specialists Forecasts: Value Sales, Outlets and Selling Space 2020-2025
  • Table 66 Non-Grocery Specialists Forecasts: Value Sales, Outlets and Selling Space: % Growth 2020-2025
  • Table 67 Forecast Sales in Non-Grocery Specialists by Channel: Value 2020-2025
  • Table 68 Forecast Sales in Non-Grocery Specialists by Channel: % Value Growth 2020-2025
  • Table 69 Forecast Non-Grocery Specialists Outlets by Channel: Units 2020-2025
  • Table 70 Forecast Non-Grocery Specialists Outlets by Channel: % Unit Growth 2020-2025
  • Table 71 Mixed Retailers Forecasts: Value Sales, Outlets and Selling Space 2020-2025
  • Table 72 Mixed Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2020-2025
  • Table 73 Forecast Sales in Mixed Retailers by Channel: Value 2020-2025
  • Table 74 Forecast Sales in Mixed Retailers by Channel: % Value Growth 2020-2025
  • Table 75 Forecast Mixed Retailers Outlets by Channel: Units 2020-2025
  • Table 76 Forecast Mixed Retailers Outlets by Channel: % Unit Growth 2020-2025
DISCLAIMER

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

SOURCES
  • Summary 4 Research Sources
Note: Product cover images may vary from those shown
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