Mobile Value-added Services in Cloud Market: Global Drivers, Restraints, Opportunities, Trends, and Forecasts up to 2023

  • ID: 4470737
  • Report
  • Region: Global
  • 102 pages
  • Infoholic Research LLP
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FEATURED COMPANIES

  • ACL Mobile Limited.
  • AT&T
  • Cisco Systems
  • DashData
  • IBM
  • Infosys
  • MORE
Overview:

The advanced connectivity technologies, such as 4G & 5G networks, Wi-Fi, etc., have increased the penetration of Internet and smartphones across the world. The increasing Internet penetration has led to the expansion of several innovative technologies in recent years. Value-added Services (VAS) is one such service, which has been considered as a major revenue stream by numerous companies. Unlike conventional VAS, cloud VAS is offered through cloud platforms, and these are offered only through a mobile phone. The mobile value-added services have become a new revenue stream for the companies in recent years due to the low-cost ownership nature and low expenses of building systems on cloud platforms.

Cloud VAS has become a mainstream business for a wide range of companies to target their customers and improve their revenue. The wide expansion of cloud VAS helps the users to find a more suitable facility. Cloud-based VAS offers a variety of services such as consumer-based utility services, digital payments, m-commerce, and location-based services among others. The emerging Internet-based businesses and mobile-based commerce platforms are fostering the adoption of cloud-based VAS.

Market Revenue and Segmentation Analysis:

The mobile value-added services in cloud market revenue is estimated to be $67.79 billion in 2017 and is expected to reach $222.87 billion by 2023, growing at a CAGR of 21.9% during the forecast period 2017-2023.

The report covers VAS types, industries, players, delivery platforms, and regions. VAS types include consumer VAS and enterprise VAS. The consumer VAS segment is growing in recent years as consumers are moving toward more digitalized solutions. The growing Internet and smartphones penetration is mostly fueling the segment growth. Also, the changing customer behavior has led to the increase in the adoption of cloud VAS by value chain players. The enterprise VAS is growing due to the increasing adoption by private SMEs, large enterprises, and governments. The enterprises are realizing that smartphones user base could unleash new business opportunities, and it is also the easiest way to reach the customers. The consumer VAS market revenue is estimated to be $48.4 billion in 2017 and is expected to reach $171.7 billion by 2023, growing at a CAGR of 23.5% during the forecast period 2017-2023.

The industries include telecom & IT, media & entertainment, BFSI, retail, education, healthcare, government, and others. The telecom & IT industries are expected to become the major adopters of cloud-based MVAS due to the need for finding an alternative revenue source to voice calls. Media & entertainment and BFSI are the leading industries after telecom & IT. Retail, education, healthcare, and government industries are expected to adopt cloud-based MVAS owing to the increasing demand for mobile apps, bulk SMS, system generated voice calls for both service delivery & collecting feedback, and others. These industries are expected to adopt uninterrupted communication mediums to get in touch with the huge customer base across the regions they operate.

The players segment is classified into four major categories such as content providers, content aggregators, network providers, and technology enablers. The value chain players are focusing on offering sophisticated services due to increasing demand for cloud MVAS. The network providers are expected to gain significant market revenue followed by content providers. The increasing penetration of smartphones and Internet across the regions is enhancing the business opportunities for a wide range of market players. Content providers and content aggregators are expected to grow at a higher CAGR, followed by network providers and technology enablers. These players are largely getting benefitted from the increasing demand for informative content among the user groups.

The delivery platforms include SMS, voice, video, WAP & App, and others. The SMS delivery platform is a traditional service, but has moved to cloud platform in recent years due to the merging of conventional mobile apps with social media apps such as Facebook Messenger, Truecaller, etc. Also, the bulk message services are becoming much popular in recent years due to the increasing need for customer-centric VAS and informative texts. Voice, video, and WAP are expected to witness huge growth due to increasing demand for the bulk message and informative services from the enterprises and individuals. Cloud-based bulk SMS services are expected to drive the market at a CAGR of 21.5% during the forecast period 2017-2023, and the WAP & App service is an emerging segment, growing at a CAGR of 25.1% during the forecast period 2017-2023.

Regions Analysis:

The regions covered in the report are Americas, Europe, Asia Pacific, and ROW. Among these, the Americas is expected to grow at a higher CAGR during the forecast period 2017-2023. The APAC and MEA regions are expected to grow at a higher rate post-2021 due to the low adoption rate of smartphones in several countries in the region. The telecom and smartphones companies are expected to play a vital role in developing the necessary infrastructure by improving 3G and 4G Internet penetration rates.

Benefits and Vendors:

The report contains an in-depth analysis of vendor profiles, which include financial health, business units, key business priorities, SWOT, strategies, and views; and competitive landscape. Mobile VAS in cloud is expected to change the shape of industries by 2025 with its wide range of capabilities. The report includes the details about vendors such as Cisco Systems, Vodafone Group, AT&T, IBM, Infosys, Skystream Technology, DashData, Mobile2Win, Value First Digital Media, and ACL Mobile Limited.

The study offers a comprehensive analysis of the “Mobile Value-added Services in Cloud” market. Bringing out the complete key insights of the industry, the report aims to provide an opportunity for companies to understand the latest trends, current market scenario, government initiatives, and technologies related to the market. In addition, it helps the venture capitalists in understanding the companies better.
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2 of 5

FEATURED COMPANIES

  • ACL Mobile Limited.
  • AT&T
  • Cisco Systems
  • DashData
  • IBM
  • Infosys
  • MORE
1. Industry Outlook
1.1 Industry Overview
1.2 Industry Trends
1.3 PEST Analysis

2. Report Outline
2.1 Report Scope
2.2 Report Summary
2.3 Research Methodology
2.4 Report Assumptions

3. Market Snapshot
3.1 Total Addressable Market
3.2 Segmented Addressable Market

4. Market Outlook
4.1 Overview
4.2 Market Trends
4.3 Porter 5 (Five) Forces

5. Market Characteristics
5.1 Evolution
5.2 Ecosystem
5.3 Market Segmentation
5.4 Market Dynamics
5.4.1 Drivers
5.4.1.1 Affordability of smartphones
5.4.1.2 Increasing internet penetration
5.4.1.3 Growing demand for entertainment services
5.4.2 Restraints
5.4.2.1 Internet outage and traffic overloads
5.4.2.2 Bandwidth optimization
5.4.2.3 Low penetration in rural areas
5.4.3 Opportunities
5.4.3.1 Growing demand for location based services
5.4.3.2 Increasing demand for enterprise and consumer services
5.4.3.3 Growing Demand for Video analytics
5.5 DRO - Impact Analysis

6. Players: Market Size & Analysis
6.1 Overview
6.2 Network Providers
6.3 Content Providers
6.4 Content Aggregators
6.5 Technology Enabler

7. Industries: Market Size and Analysis
7.1 Overview
7.2 BFSI
7.3 Education
7.4 Government
7.5 Healthcare
7.6 Media and Entertainment
7.7 Retail
7.8 Telecom & IT
7.9 Others

8. VAS Types: Market Size & Analysis
8.1 Overview
8.2 Consumer VAS
8.3 Enterprise VAS

9. Delivery Platform Types: Market Size & Analysis
9.1 Overview
9.2 SMS
9.3 Voice
9.4 Video
9.4.1 Video Portal:
9.4.2 Video SMS:
9.5 Digital Platforms

10. Regions: Market Size and Analysis
10.1 Overview
10.2 Americas
10.2.1 Overview
10.2.2 The US
10.2.3 Canada
10.2.4 Brazil
10.2.5 Mexico
10.3 Europe
10.3.1 Overview
10.3.2 The UK
10.3.3 Germany
10.3.4 Spain
10.3.5 France
10.3.6 Italy
10.3.7 Others
10.4 Asia Pacific
10.4.1 Overview
10.4.2 China
10.4.3 Japan
10.4.4 South Korea
10.4.5 India
10.4.6 Australia
10.4.7 Southeast Asia
10.5 MEA
10.5.1 Overview
10.5.2 Israel
10.5.3 UAE
10.5.4 Saudi Arabia
10.5.5 South Africa
10.5.6 Turkey

11. Vendors Profile
11.1 Cisco Systems, Inc
11.1.1 Overview
11.1.2 Business units
11.1.3 Geographic revenue
11.1.4 Business focus
11.1.5 SWOT analysis
11.1.6 Business strategies
11.2 Vodafone Group Plc
11.2.1 Overview
11.2.2 Business Units
11.2.3 Geographic Revenue
11.2.4 Business Focus
11.2.5 SWOT Analysis
11.2.6 Business Strategies
11.3 AT & T Inc.
11.3.1 Overview
11.3.2 Business units
11.3.3 Geographic revenue
11.3.4 Business focus
11.3.5 SWOT analysis
11.3.6 Business strategies
11.4 IBM
11.4.1 Overview
11.4.2 Business Units
11.4.3 Geographic Revenue
11.4.4 Business Focus
11.4.5 SWOT Analysis
11.4.6 Business Strategies
11.5 Infosys
11.5.1 Overview
11.5.2 Business Units
11.5.3 Geographic Revenue
11.5.4 Business Focus
11.5.5 SWOT Analysis
11.5.6 Business Strategies

12. Companies to Watch for
12.1 Skystream Technology
12.1.1 Overview
12.1.2 Key Offerings
12.2 DashData
12.2.1 Overview
12.2.2 Key Offerings
12.3 Mobile2Win Pvt. Ltd
12.3.1 Overview
12.3.2 Key Offerings
12.4 Value First Digital Media Pvt. Ltd
12.4.1 Overview
12.4.2 Key offerings
12.5 ACL Mobile Limited
12.5.1 Overview
12.5.2 Key offerings

13. Competitive Landscape
13.1 Competitor Comparison Analysis
Annexure
Abbreviations

List of Tables:
Table 1 Global Mobile Value-Added Services in Cloud Revenue by Industry, 2017-2023 ($Billion)
Table 2 Global Mobile Value-Added Services in Cloud Growth by Type, 2017-2023 (Y-O-Y, %)
Table 3 Global Mobile Value-Added Services in Cloud Revenue by Industry, 2017-2023 ($Billion)
Table 4 Global Mobile Value-Added Services in Cloud Growth by Type, 2017-2023 (Y-O-Y, %)
Table 5 Bfsi Mobile Value-Added Services in Cloud Revenue by Regions, 2017-2023 ($Billion)
Table 6 Education Mobile Value-Added Services in Cloud Revenue by Regions, 2017-2023 ($Billion)
Table 7 Government Mobile Value-Added Services in Cloud Revenue by Regions, 2017-2023 ($Billion)
Table 8 Healthcare Mobile Value-Added Services in Cloud Revenue by Regions, 2017-2023 ($Billion)
Table 9 Media & Entertainment Mobile Value-Added Services in Cloud Revenue by Regions, 2017-2023 ($Billion)
Table 10 Retail Mobile Value-Added Services in Cloud Revenue by Regions, 2017-2023 ($Billion)
Table 11 Telecom & It Mobile Value-Added Services in Cloud Revenue by Regions, 2017-2023 ($Billion)
Table 12 Others Mobile Value-Added Services in Cloud Revenue by Regions, 2017-2023 ($Billion)
Table 13 Global Mobile Value-Added Services in Cloud Revenue by Vas Type, 2017-2023 ($Billion)
Table 14 Global Mobile Value-Added Services in Cloud Growth by Vas Type, 2017-2023 (Y-O-Y, %)
Table 15 Global Mobile Value-Added Services in Cloud Revenue by Vas Type, 2017-2023 ($Billion)
Table 16 Global Mobile Value-Added Services in Cloud Growth by Vas Type, 2017-2023 (Y-O-Y, %)
Table 17 Smart Phone And Internet Penetration by Country, 2016
Table 18 Global Mobile Value-Added Services in Cloud Revenue by Regions, 2017-2023 ($Billion)
Table 19 Global Mobile Value-Added Services in Cloud Growth by Regions, 2017-2023 (Y-O-Y, %)
Table 20 Americas Mobile Value-Added Services in Cloud Revenue by Countries, 2017-2023 ($Billion)
Table 21 Americas Mobile Value-Added Services in Cloud Growth by Countries, 2017-2023 (Y-O-Y, %)
Table 22 Americas Mobile Value-Added Services in Cloud Revenue by Vas Type, 2017-2023 ($Billion)
Table 23 Europe Mobile Value-Added Services in Cloud Revenue by Countries, 2017-2023 ($Billion)
Table 24 Europe Mobile Value-Added Services in Cloud Growth by Countries, 2017-2023, (Y-O-Y, %)
Table 25 Europe Mobile Value-Added Services in Cloud Revenue by Vas Type, 2017-2023 ($Billion)
Table 26 Asia Pacific Mobile Value-Added Services in Cloud Revenue by Countries, 2017-2023 ($Billion)
Table 27 Asia Pacific Mobile Value-Added Services in Cloud Growth by Countries, 2017-2023 (Y-O-Y, %)
Table 28 APAC Mobile Value-Added Services in Cloud Revenue by Vas Type, 2017-2023 ($Billion)
Table 29 MEA Mobile Value-Added Services in Cloud Revenue by Countries, 2017-2023 ($Billion)
Table 30 MEA Mobile Value-Added Services in Cloud Growth by Countries, 2017-2023 (Y-O-Y, %)
Table 31 MEA Mobile Value-Added Services in Cloud Revenue by Vas Type, 2017-2023 ($Billion)

List of Charts:
Chart 1 Pest Analysis of Mobile Value-Added Services in Cloud
Chart 2 Research Methodology of Mobile Value-Added Services in Cloud
Chart 3 Global Mobile Vas Revenue, 2017-2023 ($Billion)
Chart 4 Global Mobile Value-Added Services in Cloud Revenue, 2017-2023 ($Billion)
Chart 5 Porter 5 Forces Mobile Value-Added Services in Cloud
Chart 6 Evolution of Mobile Value-Added Services in Cloud
Chart 7 Ecosystem of Mobile Value-Added Services in Cloud Market
Chart 8 Market Segmentatation of Mobile Value-Added Services in Cloud
Chart 9 Market Dynamics - Drivers, Restraints, And Opportunities
Chart 10 Dro - Impact Analysis of Mobile Value-Added Services in Cloud
Chart 11 Network Provider Cloud Mvas Market Share, 2017-2023 ($Billion)
Chart 12 Content Provider Cloud Mvas Market Share, 2017-2023 ($Billion)
Chart 13 Content Aggregators Cloud Mvas Market Share, 2017-2023 ($Billion)
Chart 14 Technology Enabler Cloud Mvas Market Share, 2017-2023 ($Billion)
Chart 15 BFSI Mobile Value-Added Services Market Revenue, 2017-2023 ($Billion)
Chart 16 Education Mobile Value-Added Services Market Revenue, 2017-2023 ($Billion)
Chart 17 Government Mobile Value-Added Services Market Revenue, 2017-2023 ($Billion)
Chart 18 Healthcare Mobile Value-Added Services Market Revenue, 2017-2023 ($Billion)
Chart 19 Media & Entertainment Mobile Value-Added Services Market Revenue, 2017-2023 ($Billion)
Chart 20 Retail Mobile Value-Added Services in Cloud Market Revenue, 2017-2023 ($Billion)
Chart 21 Telecom & IT Mobile Value-Added Services in Cloud Market Revenue, 2017-2023 ($Billion)
Chart 22 Others Mobile Value-Added Services in Cloud Mobile Value-Added Services Market Revenue, 2017-2023 ($Billion)
Chart 23 Consumer Vas Market Revenue, 2017-2023 ($Billion)
Chart 24 Enterprises Mvas Market Revenue, 2017-2023 ($Billion)
Chart 25 US Mobile Value-Added Services in Cloud Revenue, 2017-2023 ($Billion)
Chart 26 Canada Mobile Value-Added Services in Cloud Revenue, 2017-2023 ($Billion)
Chart 27 Brazil Mobile Value-Added Services in Cloud Revenue, 2017-2023 ($Billion)
Chart 28 Mexico Mobile Value-Added Services in Cloud Revenue, 2017-2023 ($Billion)
Chart 29 UK Mobile Value-Added Services in Cloud Revenue, 2017-2023 ($Billion)
Chart 30 Germany Mobile Value-Added Services in Cloud Revenue, 2017-2023 ($Billion)
Chart 31 Spain Mobile Value-Added Services in Cloud Revenue, 2017-2023 ($Billion)
Chart 32 France Mobile Value-Added Services in Cloud Revenue, 2017-2023 ($Billion)
Chart 33 Italy Mobile Value-Added Services in Cloud Revenue, 2017-2023 ($Billion)
Chart 34 Others Mobile Value-Added Services in Cloud Revenue, 2017-2023 ($Billion)
Chart 35 China Mobile Value-Added Services in Cloud Revenue, 2017-2023 ($Billion)
Chart 36 Japn Mobile Value-Added Services in Cloud Revenue, 2017-2023 ($Billion)
Chart 37 South Korea Mobile Value-Added Services in Cloud Revenue, 2017-2023 ($Billion)
Chart 38 India Mobile Value-Added Services in Cloud Revenue, 2017-2023 ($Billion)
Chart 39 Australia Mobile Value-Added Services in Cloud Revenue, 2017-2023 ($Billion)
Chart 40 Southeast Asia Mobile Value-Added Services in Cloud Revenue, 2017-2023 ($Billion)
Chart 41 Israel Mobile Value-Added Services in Cloud Revenue, 2017-2023 ($Billion)
Chart 42 Uae Mobile Value-Added Services in Cloud Revenue, 2017-2023 ($Billion)
Chart 43 Saudi Arabia Mobile Value-Added Services in Cloud Revenue, 2017-2023 ($Billion)
Chart 44 South Africa Mobile Value-Added Services in Cloud Revenue, 2017-2023 ($Billion)
Chart 45 Turkey Mobile Value-Added Services in Cloud Revenue, 2017-2023 ($Billion)
Chart 46 Cisco: Overview Snapshot
Chart 47 Cisco: Business Units
Chart 48 Cisco: Geographic Revenue
Chart 49 Cisco: SWOT Analysis
Chart 50 Vodafone: Overview Snapshot
Chart 51 Vodafone: Business Units
Chart 52 Vodafone: Geographic Revenue
Chart 53 Vodafone: SWOT Analysis
Chart 54 AT&T: Overview Snapshot
Chart 55 AT&T: Business Units
Chart 56 AT&T: Geographic Revenue
Chart 57 At&T: SWOT Analysis
Chart 58 IBM: Overview Snapshot
Chart 59 IBM: Business Units
Chart 60 IBM: Geographic Revenue
Chart 61 IBM: SWOT Analysis
Chart 62 Infosys: Overview Snapshot
Chart 63 Infosys: Business Units
Chart 64 Infosys: Geographic Revenue
Chart 65 Infosys: SWOT Analysis
Chart 66 Mobile Vas in Cloud: Competitive Landscape
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  • Cisco Systems
  • Vodafone Group
  • AT&T
  • IBM
  • Infosys
  • Skystream Technology
  • DashData
  • Mobile2Win
  • Value First Digital Media
  • ACL Mobile Limited.
Note: Product cover images may vary from those shown
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Note: Product cover images may vary from those shown
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