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Edible Oils in Croatia

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    Report

  • 20 Pages
  • November 2025
  • Region: Croatia
  • Euromonitor International
  • ID: 4472505
Edible oils in Croatia recorded a positive performance in 2025 as prices began to stabilise and volume demand recovered. Sunflower oil carried most of the growth, while olive oil remained structurally premium but flatter in value terms as prices gradually normalised. Although olive oil stayed notably more expensive than the EU average, steady month-on-month price easing and targeted brand price cuts softened the impact on shoppers.

This report offers in-depth knowledge of the market at a national level, providing local insight and understanding unavailable elsewhere. In addition to the latest retail sales data 2020-2025, it identifies the leading companies, brands and retail outlets, and assesses the key trends and demographic shifts behind consumer demand and sales growth. How key trends such as health and wellness, sustainability and recovery from the pandemic are currently shaping the market along with prospects for the next five years, clearly indicating how the market is expected to change.

Product coverage: Corn Oil, Olive Oil, Other Edible Oil, Palm Oil, Rapeseed Oil, Soy Oil, Sunflower Oil.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Edible Oils market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

KEY DATA FINDINGS
2025 DEVELOPMENTS
  • Health and provenance key factors for consumers
INDUSTRY PERFORMANCE
  • Olive oil retains premium leadership despite easing prices
WHAT’S NEXT?
  • Steady value gains expected as pricing stabilises and local capacity strengthens
  • Health and wellness continue to define consumer priorities
  • Policy measures and origin protection reinforce stability and trust
COMPETITIVE LANDSCAPE
  • Zvijezda consolidates leadership through scale, pricing and wellness positioning
  • Fortenova Grupa emerges as the most dynamic player through private label expansion
CHANNELS
  • Supermarkets dominate as price, range and convenience align
  • E-commerce gains traction as producers and tourists drive online repeat sales
CATEGORY DATA
  • Table 1 Sales of Edible Oils by Category: Volume 2020-2025
  • Table 2 Sales of Edible Oils by Category: Value 2020-2025
  • Table 3 Sales of Edible Oils by Category: % Volume Growth 2020-2025
  • Table 4 Sales of Edible Oils by Category: % Value Growth 2020-2025
  • Table 5 NBO Company Shares of Edible Oils: % Value 2021-2025
  • Table 6 LBN Brand Shares of Edible Oils: % Value 2022-2025
  • Table 7 Distribution of Edible Oils by Format: % Value 2020-2025
  • Table 8 Forecast Sales of Edible Oils by Category: Volume 2025-2030
  • Table 9 Forecast Sales of Edible Oils by Category: Value 2025-2030
  • Table 10 Forecast Sales of Edible Oils by Category: % Volume Growth 2025-2030
  • Table 11 Forecast Sales of Edible Oils by Category: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMERCOOKING INGREDIENTS AND MEALS IN CROATIA
EXECUTIVE SUMMARY
  • Sales benefit from unit price stabilisation
KEY DATA FINDINGS
INDUSTRY PERFORMANCE
  • Trade dynamics and input volatility shape the competitive landscape
  • Tourism boosts shelf-stable meals and convenience lines
  • Quality control and provenance gain importance
WHAT’S NEXT?
  • Steady growth outlook led by sauces, meals and convenience innovation
  • Domestic production investments reinforce competitiveness
  • Modern retail and digital fulfilment drive future channel dynamics
COMPETITIVE LANDSCAPE
  • Podravka consolidates leadership through investment and innovation
  • Fortenova Grupa drives fastest growth through pricing strategy and brand agility
  • Private label performance remains mixed but strategically important
CHANNELS
  • Supermarkets consolidate leadership through range, promotions and tourist reach
  • E-commerce accelerates as digital habits deepen
  • Retail outperforms foodservice as at-home and tourist consumption dominate
MARKET DATA
  • Table 12 Sales of Cooking Ingredients and Meals by Category: Volume 2020-2025
  • Table 13 Sales of Cooking Ingredients and Meals by Category: Value 2020-2025
  • Table 14 Sales of Cooking Ingredients and Meals by Category: % Volume Growth 2020-2025
  • Table 15 Sales of Cooking Ingredients and Meals by Category: % Value Growth 2020-2025
  • Table 16 NBO Company Shares of Cooking Ingredients and Meals: % Value 2021-2025
  • Table 17 LBN Brand Shares of Cooking Ingredients and Meals: % Value 2022-2025
  • Table 18 Penetration of Private Label by Category: % Value 2020-2025
  • Table 19 Distribution of Cooking Ingredients and Meals by Format: % Value 2020-2025
  • Table 20 Forecast Sales of Cooking Ingredients and Meals by Category: Volume 2025-2030
  • Table 21 Forecast Sales of Cooking Ingredients and Meals by Category: Value 2025-2030
  • Table 22 Forecast Sales of Cooking Ingredients and Meals by Category: % Volume Growth 2025-2030
  • Table 23 Forecast Sales of Cooking Ingredients and Meals by Category: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMER
SOURCES
  • Summary 1 Research Sources