The UK food spreads market witnessed sales increase by 5% in value terms through 2012, while experiencing a smaller increase in volume terms of 2%. Jam sales have remained stagnant in the last 4 years. Around 7.7% of consumers have switched from jam to peanut butter. The jams and preserves sales are driven by the sales of bread.
Changing consumer preferences and cautious spending are impacting the types of sweet spreads consumers are buying. Increasing consumer health consciousness and the inclusion of organic ingredients as natural preservatives is driving the market. While sales have increased overall, market growth is particularly evident in the non-traditional segments of chocolate spreads and nut/seed-based spreads, largely at the expense of jams and other fruit-based products. Product innovation is the key driving factor for new brands which are providing a stiff competition to the already established ones in the spreads market. This is an opportunity for the players in the food industry particularly those players in the bakery and beverages who are looking for the novel ingredients.
The market is segmented by product type as: jams and marmalade, honey and sweet spreads. The market for the honey is expected to grow at a CAGR of 3.5% during the forecast period with a revenue of USD 4.33 billion in 2016. By flavor type the market is segmented as: Grape, Strawberry, Raspberry, Blackberry, Apricot and others.
In terms of consumption, the majority of jams, jellies, and preserves are consumed in European countries, especially in Western European countries followed by North America. France is the leading contributor in terms of consumption while Germany and the UK are the two other major countries. Asian and Hispanic are among the biggest trends impacting jams product innovation. Bold and exotic flavors from this region guvava, passion fruit, and mango are making their way into preserves. The U.S population is shifting towards zero -sugar jams and preserves and this expected to drive the market during the forecast period.
MAJOR PLAYERS: J.M. SMUCKER, KRAFT FOODS, UNILEVER GROUP, CONAGRA FOODS INC, B & G FOODS INC., FERRERO GROUP, HERSHEY CO., NESTLE, SIOUX HONEY ASSOCIATION and NATIONAL GRAPE CO-OPERATIVE ASSOCIATION INC, amongst others.
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- Analyzing outlook of the market with the recent trends and Porter’s five forces analysis.
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- Market segmentation analysis, including qualitative and quantitative research, incorporating the impact of economic and non-economic aspects.
- Country-level analysis, integrating the demand and supply forces that are influencing the growth of the market.
- Competitive landscape involving the market share of major players, along with the key strategies adopted for development over the past five years.
- Comprehensive company profiles, covering the product offerings, key financial information, recent developments, SWOT analysis, and strategies employed by the major market players.
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1.1 Research Methodology
1.2 Definition of the Market
1.3 Report Description
2. Key Findings of the Study
3. Regulatory Framework
4. Market Overview & Dynamics
4.2.1 Rise of mass market production
4.2.2 Demand coming from elder consumers
4.2.3 Demand for reduced sugar/fat spreads
4.3.1 Increasing number of private label brands
4.3.2 Healthy eating trends reducing the consumption of sweet spreads
4.3.3 Traditional spreads losing out to non-traditional spreads
4.3.4 Negative perception of Jams as a preserve for older generation
4.4.1 New product developments in sweet spread category
4.4.2 Natural/organic sweet spreads
4.4.3 Manufacturers focus on promoting health attributes
4.4.4 Introduction of new flavors in matured and developing markets
4.5 Porter's Five Forces Analysis
4.5.1 Bargaining Power of Suppliers
4.5.2 Bargaining Power of Buyers
4.5.3 Threat of New Entrants
4.5.4 Threat of Substitute Products and Services
4.5.5 Degree of Competition
5. Market Segmentation
5.1 By Product Type
5.1.1 Jams & Marmalade
5.1.3 Sweet spreads
184.108.40.206 Chocolate spreads
220.127.116.11 Nut/seed based spreads
5.2 By Distribution Channel
5.2.2 Grocery Stores
5.3 By Flavor type
5.4 By Pricing
5.5 By Geography
5.5.1 North America
18.104.22.168 United States
22.214.171.124 United Kingdom
5.5.3 Asia - pacific
5.5.4 South America
126.96.36.199 South Africa
6. Competitive Landscape
6.1 Mergers & Acquisitions
6.2 Joint Ventures
6.3 New Product Launches
6.4 Most active companies in the past five years
6.5 Market Share Analysis
7. Company Profiles
7.1 J.M. Smucker
7.2 Kraft Foods
7.3 Unilever Group
7.4 ConAgra Foods Inc
7.5 B & G Foods Inc.
7.6 Ferrero Group
7.7 Hershey Co.
7.9 Sioux Honey Association
7.10 National Grape Co-operative Association Inc.