- Arctic Zero is seeking to address an unmet need in the frozen dessert aisle with the launch of what it claims is the first light ice cream (made with cream and milk, but containing only 280-360 calories a pint) that doesn’t contain sugar alcohols or high intensity sweeteners. The new line is sweetened with cane sugar and is in regards with the customer requests for a guilt-free product that delivers a creamier mouth feel, but retains a clean label.
- Halo Top ice creams are high in proteins and low in calories and sugar. The company claims that they still taste like regular ice creams. All of their varieties of ice creams are between 240-280 calories a pint. This is nearly half the number of calories offered by ice creams of other vendors. Unlike the regular ones, these ice creams freeze hard as they contain less softening ingredients, which are typically high milk fat content or stabilizers. The company has recently entered the Irish market, and is now available at Tesco.
New innovative flavors, introduced by companies, act as a major driver for this market. Also, private labeling reduces the price of ice cream in North America and increases its demand as a result. A rise in the demand for ice creams, from consumers above 50 years, is another factor that contributes to the growth. However, health concerns pose a threat to this market. Hence, ice cream manufacturers have introduced lactose-free ice creams, especially to cater to people suffering from lactose intolerance. Due to the rising health concern of ice cream consumption, Americans are now preferring ice cream products which are GMO-free, hormone-free, additive- and preservative- free, low in calories and organic and fat-free in nature. Inclination of United States consumers is shifting from ice creams to natural yoghurt and other desserts. Flavors, such salted caramel and salted vanilla flavor combinations are more in demand.
Impulse Purchase forms the Largest Portion of Total Ice Cream Sales
Most of the ice cream brands in North America are eying the customer shift from impulse to take-home purchase. Compared to impulse purchase, take-home purchase is more predictable, reliable and profitable for companies. Vanilla and chocolate flavor of ice cream are the top flavors in impulse purchase category. Birds Eye Wall's (BEW), which is a subsidiary of Unilever, accounted for 70% of impulse purchase of ice cream. The other market players that dominate in this segment are Nestle and Mars.
United States the Largest Consumer and Producer Country of Ice Cream in North America
North America is the third largest market for global ice cream industry. Currently, the North America accounts for 19% share of global ice cream market. United States is the largest consumer and producer of ice cream, followed by Canada and then Mexico. Recently, the North American ice cream industry experienced slow growth rate, due to reduced consumption in United States.
MAJOR PLAYERS: BASKIN-ROBBINS, BLUE BELL CREAMERIES, BREYERS, BEN & JERRY'S, COLD STONE CREAMERY, DAIRY QUEEN, DEAN FOODS, GENERAL MILLS, GRUPO LALA, OREGON ICE CREAM, MARINA ICE CREAM, MARS and NESTLÉ, amongst others.
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- Country-level analysis, integrating the demand and supply forces that are influencing the growth of the market.
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1.1 Key Deliverables of the study
1.2 Study Assumptions
1.3 Market Definitions
2. Research Approach and Methodology
2.2 Research Design
2.3 Study Timelines
2.4 Study Phases
2.4.1 Secondary Research
2.4.2 Discussion Guide
2.4.3 Market Engineering & Econometric Modelling
2.4.4 Expert Validation
3. Market Overview
3.1 Market Trend
4. Market Dynamics
4.1.1 Indulgence-Driven Demand
4.1.2 Demand for Niche Ice Cream Varieties
4.2.1 Related Health concerns
4.2.2 Highly Consolidated Market Environment
4.3.1 Demand for Innovative Products
4.3.2 Development of Lactose-Free Ice Cream
4.4 Porter's Five Forces Analysis
4.4.1 Bargaining Power of Suppliers
4.4.2 Bargaining Power of Buyers
4.4.3 Threat of New Entrants
4.4.4 Threat of Substitute Products and Services
4.4.5 Degree of Competition
5. Market Segmentation
5.1 By Category
5.1.1 Impulse ice cream
5.1.2 Take-home ice cream
5.1.3 Artisanal ice cream
5.2 By Distribution Channel
5.2.2 Convenience Stores
5.2.3 Food Service Restaurant
6. Competitive Landscape
6.1 Strategy Adopted by Key players
6.2 Most Active Companies in the Past Five Years
6.3 Market Share Analysis
7. Company Profiles
7.2 Blue Bell Creameries
7.4 Ben & Jerry's
7.5 Cold Stone Creamery
7.6 Dairy Queen
7.7 Dean Foods
7.8 General Mills
7.9 Grupo Lala
7.10 Oregon Ice Cream
7.11 Marina Ice Cream