Availability of Other Healthier Options - Restraining the Mustard Oil Market in Bangladesh
The rising trend of fast food culture has promoted strong flavored cuisines, wherein mustard oil is utilized. Mustard oil, a rich source of omega-3 and omega-6 fatty acids, antioxidants, and vitamin E, is expected to witness moderate growth in sales over the forecast period. The Bangladesh edible oil market is dominated by soybean oil, followed by palm oil. These oils are flavor neutral and do not exhibit any pungency, unlike mustard oil. Growing health concerns, change in the income band, rural to urban migration, awareness towards health conscious lifestyle, and socio-economic conditions made consumers switch to healthier edible oils, such as olive oil, corn oil, mustard oil bran oil, and blended oil.
Online Channels likely to Witness CAGR of 6.4% during the Forecast Period
By Application, Bangladesh mustard oil market can be segmented into culinary and personal care. Due to high content of omega-3 fatty acids, the oil is widely used in many personal care products, thus enabling several players in the personal care market, to use mustard oil as an ingredient. By distribution channel, the online channels are expected to witness CAGR of 6.4% during the forecast period.
MAJOR PLAYERS: WILMAR INTERNATIONAL, PRAN and SQUARE CONSUMER PRODUCTS LTD, amongst others.
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1.1 Key Deliverables of the Study
1.2 Study Assumptions
1.3 Market Definition
2. Market Insights
2.1 Market Overview
2.2 Market Trends
3. Regional Analysis
3.1 PESTLE Analysis
3.2 Ease of Doing Business
4. Market Dynamics
4.4 Porter's Five Forces Analysis
4.4.1 Bargaining Power of Suppliers
4.4.2 Bargaining Power of Buyers
4.4.3 Threat of New Entrants
4.4.4 Threat of Substitute Products and Services
4.4.5 Degree of Competition
4.5 Market Analysis
4.5.1 Seasonality in Production
4.5.2 Seasonality in Consumption
4.5.3 Consumer Buying Behavior
22.214.171.124 Purchasing Power
126.96.36.199 Demographic Factors
5. Market Segmentation
5.1 By Application
5.1.1 Culinary Purpose
5.1.2 Personal Care
5.2 By Distribution Channel
5.2.1 Convenience Stores
5.2.3 Online Retailers
6. Market Entry
6.1 Market Entry: The Strategy
6.2 Types of Entry Modes, by Market Entry Objective
7. Competitive Landscape
8. Supply Chain Analysis