Growing Demand for Ancient Grains
The increased demand for nutritional ancient grains and multi-cereal-based products as functional foods are driving the demand for chia seeds. Chia seeds are free from gluten, and have high protein content. The gluten-free property of chia seeds also creates a strong interest among consumers suffering from gluten intolerance (celiac disease) or those who simply avoid gluten intake (lifestyle choice). Chia seeds can be used in a wide range of food products, such as breakfast cereals, baked products, fruits, nuts and seed mixes, and for direct consumption. There is an increasing trend of the launch of chia seed-based products in the market, such as Chia seed-based drinks with less sugar, and baked products. This trend is driving the demand for chia seeds.
At present, the production of chia seeds is limited, while the demand is increasing, due to the growing consumer awareness about its nutritional benefits. Chia seed is mainly produced in South America and Australia. This increasing demand and supply gap results in soaring prices of chia seeds. The exorbitant prices of 2013 led to record plantings in 2014 and beyond. This has affected the market’s growth. Regulatory requirements by different countries for the safe use of chia seeds in food application, is another major factor restraining the growth of the market.
The packaged chia seed market has been segmented based on product type and distribution channel. By product type, the market segmentation includes white, black, and brown. The black chia seed segment dominates the market, while the white chia seed segment has been recording a healthy growth rate. The sales of black chia seeds are expected to exceed 40,000 million metric ton in 2017. By distribution channel, the market segmentation includes supermarket, hypermarket, convenience stores, online, and other distribution channels. The online channel holds a niche share in the market, and is expected to grow at a healthy pace. The modern grocery store segment occupies a dominant position in the market, due to its enhanced product availability.
The North American region accounts for the largest share of the market, followed by Europe. Europe does not have domestic production of chia seeds, and is largely dependent on import. There is a growing demand for organic chia seeds in North America and Europe. The increasing demand for functional cereals and baked products in Asia-Pacific is driving the market at a robust pace.
MAJOR PLAYERS: NUTIVA INC., SESAJAL SA DE CV, SPECTRUM NATURALS, BENEXIA, CHIA BIA, VEGA PRODUCE LLC, MAMMA CHIA, NOW HEALTH GROUP INC., AGROBOLIVIA and NATURKOST ÜBELHÖR GMBH, amongst others.
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1.1 KEY DELIVERABLES OF THE STUDY
1.2 STUDY ASSUMPTIONS
1.3 MARKET DEFINITIONS
2. RESEARCH APPROACH AND METHODOLOGY
2.2 RESEARCH DESIGN
2.3 STUDY TIMELINES
2.4 STUDY PHASES
2.4.1 SECONDARY RESEARCH
2.4.2 DISCUSSION GUIDE
2.4.3 MARKET ENGINEERING AND ECONOMETRIC MODELLING
2.4.4 EXPERT VALIDATION
3. MARKET OVERVIEW
3.1 MARKET TRENDS
3.2 CONSUMER BEHAVIOUR
3.3 MARKET DYNAMICS
126.96.36.199 GROWING DEMAND FOR ANCIENT CEREALS AND MULTI-GRAIN PRODUCTS
188.8.131.52 INCREASING HEALTH BENEFITS OF CHIA SEED AS A SUPER FOOD
184.108.40.206 FLUCTUATING RAW MATERIAL PRICES
220.127.116.11 GROWING DEMAND FOR ORGANIC CHIA SEEDS
3.3.4 PORTER'S FIVE FORCES ANALYSIS
18.104.22.168 BARGAINING POWER OF SUPPLIERS
22.214.171.124 BARGAINING POWER OF BUYERS
126.96.36.199 THREAT OF NEW ENTRANTS
188.8.131.52 THREAT OF SUBSTITUTE PRODUCTS AND SERVICES
184.108.40.206 DEGREE OF COMPETITION
4. Market Segmentation
4.1 BY PRODUCT TYPE
4.2 BY DISTRIBUTION CHANNEL
4.2.3 CONVENIENCE STORES
4.2.5 OTHER DISTRIBUTION CHANNELS
4.3 BY GEOGRAPHY
4.3.1 NORTH AMERICA
220.127.116.11 UNITED STATES
18.104.22.168 REST OF NORTH AMERICA
22.214.171.124 UNITED KINGDOM
126.96.36.199 REST OF EUROPE
188.8.131.52 REST OF ASIA-PACIFIC
4.3.4 SOUTH AMERICA
184.108.40.206 REST OF SOUTH AMERICA
220.127.116.11 SOUTH AFRICA
18.104.22.168 REST OF AFRICA
5. COMPETITIVE LANDSCAPE
5.1 STRATEGIES ADOPTED BY KEY PLAYERS
5.2 MOST ACTIVE COMPANIES IN THE PAST FIVE YEARS
5.3 MARKET SHARE ANALYSIS
6. LIST OF COMPANY PROFILES
6.1 NUTIVA INC.
6.2 SESAJAL SA DE CV
6.3 SPECTRUM NATURALS
6.5 CHIA BIA
6.6 VEGA PRODUCE LLC
6.7 MAMMA CHIA
6.8 NOW HEALTH GROUP INC.
6.10 NATURKOST ÜBELHÖR GMBH