Pea protein is generally used as a dairy alternative and a dietary supplement. It boasts a neutral taste and possesses a typical amino acid profile, making it a feasible choice for the food industry. High protein content from the aminogram covers 95% of the daily needs in essential amino acids for an adult and improved digestibility makes pea protein interesting for the consumer’s nutrition, particularly for child nutrition, elderly, food without lactose, vegetarianism, organic food. Other factors such as growing health-consciousness among consumers and sustainability is driving the demand for plant proteins such as pea protein.
North America Pea Protein Market Dynamics
Lifestyle changes have seen a sudden drift with a subsequent rise in health awareness among the populations. Consumers are more focused on a healthy diet which in turn is giving rise to the pea proteins market in North America. Among consumers post 2012, vegan diet is gaining momentum which is an alternative to meat products for the fitness-conscious population.
Plant-based proteins due to their higher nutritional specifications, compared to that of synthetic proteins had gained popularity in sports drinks industry. Technological advancements in processing and manufacture have brought down the product cost. Extensive research has resulted in improving the taste and texture to the former, which was rather bland and lacking rich texture. With their proven health benefits, pea protein has a higher scope of incidence in weight management and fitness industry, creating an opportunity for a money-spinning venture in the sector. Textured proteins are excellent sources of protein and fiber. Many public schools in North America are using textured vegetable proteins as a food source in the breakfast and lunch programs. It meets standards of nutrition but is economical as well. Plain textured proteins have zero cholesterol.
North America Pea Protein Market Segmentation
North America is the biggest market for pea protein with a share of 35%. Part of the reason for this is the rise in the number of research activities in the pharmaceutical industry and the growing protein engineering market. The market for pea protein in North America is matured and is expected to grow at a slower growth rate compared to other regions like Asia-Pacific.
The US is the major market in North American region. Its market is growing especially with the rising demand of French-grown yellow peas which is also branded by Roquette under the name of Nutralys. Canada is a matured market for pea proteins. Rising number of younger population who are fitness conscious has spiked the Mexican market for pea protein.
The North American pea protein market is segmented on the basis of type into isolates, concentrates, and textured. The textured pea protein market is segmented on the basis of form into dry textured and wet textured. On the basis of application, the pea protein market is classified into meat extenders & analogs, snacks & bakery products, nutritional supplements, beverages, and others that include meat enhancers and confectionery.
Major Players: AXIOM FOODS, INC., COSUCRA-GROUPE WARCOING, NUTRI-PEA LIMITED, ROQUETTE FRERES, SHANDONG JIANYUAN FOODS CO., LTD, SOTEXPRO SA, THE SCOULAR COMPANY, NATURZ ORGANICS, FENCHEM, GLANBIA PLC and WORLD FOOD PROCESSING (WFP), amongst others.
- January 2017: Roquette plans to invest USD 303 million in building a new pea processing plant, which is the world’s largest processing plant.
- Analyzing outlook of the market with the recent trends and Porter’s five forces analysis.
- Market dynamics, which essentially consider the factors that are impelling the present market scenario, along with growth prospects of the market over the forecast period.
- Market segmentation analysis, including qualitative and quantitative research, incorporating the impact of economic and non-economic aspects.
- Country-level analysis, integrating the demand and supply forces that are influencing the growth of the market.
- Competitive landscape involving the market share of major players, along with the key strategies adopted for development over the past five years.
- Comprehensive company profiles, covering the product offerings, key financial information, recent developments, SWOT analysis, and strategies employed by the major market players.
- 3 months analyst support along with the Market Estimate sheet (in excel).
1.1 Research Methodology
1.2 Definition of the Market
1.3 Report Description
2. Key findings of the study
3. Market Dynamics
3.1.1 High demand for plant-based alternatives to meat products
3.1.2 Global increase in demand for pea protein owing to proven high nutritional profile
3.1.3 Increasing number of younger population in Mexico
3.2.1 Very low consumer awareness for the product
3.2.2 High Production costs resulting in the same with product costs
3.3.1 Increased potential for plant proteins in sports drinks sector
3.3.2 Technological advancements in processing and production bringing down the product cost
3.4 Porter's Five Forces Analysis
3.4.1 Bargaining Power of Suppliers
3.4.2 Bargaining Power of Buyers
3.4.3 Threat of New Entrants
3.4.4 Threat of Substitute Products and Services
3.4.5 Degree of Competition
4. Market Segmentation
4.1 By Type
4.2 By Application
4.2.3 Nutritional Supplements
4.2.4 Meat Extenders
4.3 By Geography
4.3.1 North America
18.104.22.168 United States
5. Competitive Landscape
5.1 Mergers & Acquisitions
5.2 Joint Ventures
5.3 New Product Launches
5.4 Most active companies in the past five years
5.5 Market Share Analysis
6. Company Profiles
6.1 Axiom Foods, Inc.
6.2 Cosucra-Groupe Warcoing
6.3 Nutri-Pea Limited
6.4 Roquette Freres
6.5 Shandong Jianyuan Foods Co., Ltd
6.6 Sotexpro SA
6.7 The Scoular Company
6.8 Naturz Organics
6.10 Glanbia Plc
6.11 World Food Processing (WFP)
- Axiom Foods Inc.
- Cosucra-Groupe Warcoing
- Nutri-Pea Limited
- Roquette Freres
- Shandong Jianyuan Foods Co.
- Sotexpro SA
- The Scoular Company
- Naturz Organics
- Glanbia Plc
- World Food Processing (WFP)