It has been widely accepted that vitamin D deficiency (VDD) is a global health problem that impacts not only musculoskeletal health but also cause acute and chronic diseases. It is, thus, in the context of the global scenario, vitamin D is widely available as a dietary supplement.
Dietary supplements are continuously evolving, in order to cater to the niche population segments (pregnant and breast-feeding women, geriatric, and pediatric nutrition) and due to intensive fortification initiatives undertaken by governments, the world over. The increasing awareness related to vitamin supplements has led to favorable sentiments toward the vitamin supplements market.
The global vitamin D supplements market is expected to register exponential growth, with a double-digit CAGR of 12.4% during the forecast period (2018-2023), due to the hectic lifestyle, increasing health consciousness, evolving dietary patterns, and the increasing demand for vitamin supplements, in the backdrop of emerging cases of micronutrient deficiencies.
The global vitamin D supplements market is segmented based on type, application, and geography. Under supplements and fortified foods, vitamin D is available in two forms - D2 (ergocalciferol) and D3 (cholecalciferol) that are molecularly different. The two forms have traditionally been regarded as equivalent, based on their ability to cure rickets (weakening of bones, due to extreme and prolonged vitamin D deficiency). The vitamin D2 (ergocalciferol) segment is expected to grow at a higher rate comparatively, as it is available from non-animal sources (fungi and plants) as opposed to vitamin D3 (cholecalciferol), which is animal-derived. However, most studies have found that vitamin D2 is much less potent than D3 in raising the level of vitamin D in the blood stream.
Asia-Pacific is projected to be the fastest-growing market for vitamin D supplements, due to the increasing consumer awareness regarding vitamin D deficiency, and growing incidences of diseases, such as osteoporosis, osteomalacia, and rickets, in countries, such as India and China. In India, as food fortification is deficient, supplementing with pharmaceutical preparations is the only means of treatment of vitamin D deficiency. However, due to lack of awareness regarding the daily recommended dosage, there is a need for marketing and rational prescribing of the appropriate vitamin D supplement in the Asia-Pacific region.
MAJOR PLAYERS: ABBOTT LABORATORIES, NESTLE SA, DM ALLIANCE NUTRITION, INC., FERMENTA BIOTECH LTD., KRAFT FOODS GROUP, INC., SYNTHESIA, AS., PFIZER, INC., KONINKLIJKE DSM NV, GROUPE DANONE S.A., and ARCHER DANIELS MIDLAND COMPANY, amongst others.
Recent Industry Insights:
“Researchers from Medical College of Georgia at University of Augusta have quoted, based on randomized trials that large dosage of vitamin D rapidly reduces arterial stiffness.”
“The US-based Pure Mountain Botanicals launched a new product - 5000 IU Vitamin D3 Drops that can be conveniently consumed with juice, water, or any beverage.”
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- Market outlook, with the recent trends and Porter’s five forces analysis
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- Market segmentation analysis, including qualitative and quantitative research, incorporating the impact of economic and non-economic aspects
- Country-level analysis, integrating the demand and supply forces that are influencing the market growth
- Competitive landscape incorporating the market share of major players, along with the key strategies that were adopted by them in the past five years
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1.1 Key Deliverables of the Study
1.2 Study Assumptions
1.3 Market Definitions
2. Research Approach and Methodology
2.2 Research Design
2.3 Study Timelines
2.4 Study Phases
2.4.1 Secondary Research
2.4.2 Discussion Guide
2.4.3 Market Engineering & Econometric Modelling
2.4.4 Expert Validation
3. Market Overview
3.1.1 Rising prevalence of vitamin deficiency diseases
3.1.2 Prevalence of bone diseases
3.2.1 Regulatory environment
3.3.1 Government initiatives for fortification
3.3.2 Emerging economies - untapped potential
3.4 Porter's Five Forces Analysis
3.4.1 Bargaining Power of Suppliers
3.4.2 Bargaining Power of Buyers
3.4.3 Threat of New Entrants
3.4.4 Threat of Substitute Products and Services
3.4.5 Degree of Competition
4. Market Segmentation
4.1 By Analog Type
4.1.1 Vitamin D2 (ergocalciferol)
4.1.2 Vitamin D3 (cholecalciferol)
4.2 By Application
4.2.1 Functional Food & Beverage
4.2.3 Animal nutrition
4.3 By Geography
4.3.1 North America
126.96.36.199 United States
4.3.4 South America
188.8.131.52 South Africa
4.4 Competitive Landscape
4.4.1 Strategy adopted by Key players
4.4.2 Most Active Companies
4.4.3 Market Share Analysis
4.5 Company Profiles
4.5.1 Abbott Laboratories
4.5.2 Nestle SA
4.5.3 DM Alliance Nutrition, Inc.
4.5.4 Fermenta Biotech Ltd.
4.5.5 Kraft Foods Group, Inc.
4.5.6 Synthesia, AS.
4.5.7 Pfizer, Inc.
4.5.8 Koninklijke DSM NV
4.5.9 Groupe Danone S.A.
4.5.10 Archer Daniels Midland Company