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Amazon Strategic Review - 2019

Amazon Strategic Review - 2019

Summary

The "Amazon Strategic Review - 2019", report forms part of the Retail Channels series, and offers a comprehensive insight into the financial and operating performance of Amazon. The report analyses various financial performance indicators including global and UK revenue split by key streams, UK market share and forecast growth for Amazon. The report also shows a breakdown of all sectors in which Amazon operates in, forecasting revenue, market share and the competitive outlook out to 2024.

Despite being a mature online retailer, Amazon has experienced exponential worldwide group revenue growth of 161.7% between 2014 and 2018 with revenue reaching $232.9bn in 2018. Amazon’s market share will continue to grow in the UK as it remains a retail leader, with the online pureplay set to account for almost one fifth of all UK online expenditure by 2024.

Scope
  • Amazon’s UK retail revenue is anticipated to increase from £9.9bn in 2019 to £15.7bn in 2024, rising 58.2% and far outperforming the UK retail online market which is expected to increase by 32.7% over the same period.

  • A survey of 10,000 online shoppers conducted in 2018 shows that 19.4% of UK online shoppers are members of Amazon Prime. Such a loyal following has been crucial to the ongoing expansion of Amazon with the subscription model offering unparalleled delivery options which sets it apart from its competitors.

  • Food and grocery is set to be the fastest growing sector for Amazon out to 2024 as it ramps up its focus on the UK food market via its Amazon Fresh division.


Reasons to buy
  • Use our in-depth market insight to understand why Amazon has and will continue to outperform both online and offline retailers over the next five years.

  • Understand which sectors Amazon will achieve rapid growth, and how its operating performance compares to forecasted online and overall sector growth.

Table of Contents

HEADLINES
Headlines

FINANCIAL PERFORMANCE
Definitions
Amazon worldwide group revenue $
Amazon UK revenue $
Amazon UK revenue £
Amazon worldwide and UK revenue split by revenue stream
Worldwide group retail revenue: size and growth rates
Worldwide group third-party sellers revenue: size and growth rates
Worldwide group subscriptions revenue: size and growth rates
Worldwide group other revenue: size and growth rates
UK retail revenue: size and growth rates
UK third-party sellers revenue: size and growth rates
UK subscriptions revenue: size and growth rates
UK other revenue: size and growth rates
Amazon UK growth versus total UK online growth
Worldwide group operating profit
Operating performance
UK retail revenue
Amazon UK retail revenue growth versus total UK online growth
Amazon’s total UK market share
Amazon UK retail revenue by sector
Operating performance: Electricals
Operating performance: Books
Operating performance: Clothing & footwear
Operating performance: Video & computer games
Operating performance: Toys & games
Operating performance: Food & grocery
Operating performance: Music & video
Operating performance: Homewares
Operating performance: Health & beauty
Operating performance: DIY & gardening
Operating performance: Sports equipment
Operating performance: Furniture & floorcoverings
Methodology & Definitions

List of Tables
Amazon UK retail revenue by sector £m, 2018, 2019e and 2024e

List of Figures
Amazon worldwide group revenue 2014-2018
Amazon UK revenue $m 2014-2018
Amazon UK revenue £m 2014-2018
Amazon total revenue split by revenue stream, worldwide and UK, 2014, 2016 and 2018
Worldwide group retail revenue: size and growth rates 2014-2018
Worldwide group third-party sellers revenue: size and growth rates 2014-2018
Worldwide group subscriptions revenue: size and growth rates 2014-2018
Worldwide group other revenue: size and growth rates 2014-2018
UK retail revenue: size and growth rates 2014-2018
UK third-party sellers revenue: size and growth rates 2014-2018
UK subscriptions revenue: size and growth rates 2014-2018
UK other revenue: size and growth rates 2014-2018
Amazon UK annual growth versus total UK online annual growth 2014-2018
Worldwide group operating profit and operating margin 2014-2018
UK retail revenue 2018-2024e
Amazon UK retail revenue growth versus total UK online growth 2018-2024e
Amazon’s share of the total UK retail market and online UK retail market 2018-2024e
Amazon retail revenue: Electricals 2018, 2019e and 2024e
Amazon’s share of the UK electricals market and online electricals market 2018, 2019e and 2024e
Amazon's forecast growth vs total electricals and electricals online 2018, 2019e and 2019e-2024e
Amazon retail revenue: Books 2018, 2019e and 2024e
Amazon’s share of the UK books market 2018, 2019e and 2024e
Amazon's forecast growth vs total books and books online 2018, 2019e and 2019e-2024e
Amazon retail revenue: Clothing & footwear 2018, 2019e and 2024e
Amazon’s share of the UK clothing & footwear market 2018, 2019e and 2024e
Amazon's forecast growth vs total clothing & footwear and clothing & footwear online 2018, 2019e and 2019e-2024e
Amazon retail revenue: Video & computer games 2018, 2019e and 2024e
Amazon’s share of the UK video & computer games market 2018, 2019e and 2024e
Amazon's forecast growth vs total video & computer games and video & computer games online 2018, 2019e and 2019e-2024e
Amazon retail revenue: Toys & games 2018, 2019e and 2024e
Amazon’s share of the UK toys & games market 2018, 2019e and 2024e
Amazon's forecast growth vs total toys & games and toys & games online 2018, 2019e and 2019e-2024e
Amazon retail revenue: Food & grocery 2018, 2019e and 2024e
Amazon’s share of the UK food & grocery market 2018, 2019e and 2024e
Amazon's forecast growth vs total food & grocery and food & grocery online 2018, 2019e and 2019e-2024e
Amazon retail revenue: Music & video 2018, 2019e and 2024e
Amazon’s share of the UK music & video market 2018, 2019e and 2024e
Amazon's forecast growth vs total music & video and music & video online 2018, 2019e and 2019e-2024e
Amazon retail revenue: Homewares 2018, 2019e and 2024e
Amazon’s share of the UK homewares market 2018, 2019e and 2024e
Amazon's forecast growth vs total homewares and homewares online 2018, 2019e and 2019e-2024e
Amazon retail revenue: Health & beauty 2018, 2019e and 2024e
Amazon’s share of the UK health & beauty market 2018, 2019e and 2024e
Amazon's forecast growth vs total health & beauty and health & beauty online 2018, 2019e and 2019e-2024e
Amazon retail revenue: DIY & gardening 2018, 2019e and 2024e
Amazon’s share of the UK DIY & gardening market 2018, 2019e and 2024e
Amazon's forecast growth vs total DIY & gardening and DIY & gardening online 2018, 2019e and 2019e-2024e
Amazon retail revenue: Sports equipment 2018, 2019e and 2024e
Amazon’s share of the UK sports equipment market 2018, 2019e and 2024e
Amazon's forecast growth vs total sports equipment and sports equipment online 2018, 2019e and 2019e-2024e
Amazon retail revenue: Furniture & floorcoverings 2018, 2019e and 2024e
Amazon’s share of the UK furniture & floorcoverings market 2018, 2019e and 2024e
Amazon's forecast growth vs furniture & floorcoverings and furniture & floorcoverings online 2018, 2019e and 2019e-2024e

Companies Mentioned (Partial List)

A selection of companies mentioned in this report includes, but is not limited to:

  • Amazon

  • Spotify

  • B&Q

  • Homebase

  • Apple music

  • Toys 'R' US