High birth rate, increasing consumer awareness, and increasing number of working women are the factors driving the demand for baby food packaging solutions. The growing consumer preference for eco-friendly pouch packaging has increased the adoption for flexible packaging. Another factor augmenting the need for packaging solutions is the innovation led by baby food manufacturers, to meet varying consumer needs. Companies are increasingly using sustainable and recyclable packaging materials. They are constantly looking for green, innovative, and recyclable alternatives of normal packaging. A significant growth in the middle class has opened new opportunities in the baby food packaging market, as the need for products that are compatible with a working woman's schedule is growing.
Increasing Rate of Working Women is the Major Driver for the Market
Increasing number of the working women population is significantly affecting the market. For example, since 2011, employment of women in the Middle East & African region has increased to 41.2%, which not only includes women working for various companies, but also an increase in the number of entrepreneurs, who are setting up their own businesses. Furthermore, high birth rate, coupled with the increasingly busy lifestyles, due a to rise in the number of working women, is set to continue to fuel the demand for baby food packaging. In addition, consumers’ desire to see more on-the-go options and convenience functionality in baby food products, has stimulated product developments.
Plastic is Expected to Hold Significant Market Share
The lightweight attributes of plastic containers over the equivalent glass jar, makes them suitable for on-the-move parents, which is favoring plastic in baby food packaging. In powder milk formula, the launch of single-serve plastic sachets, for instance, by the Enfamil brand, indicates the busy life of working parents and thus, increases the importance toward ready nutrition products. To curb the demand for eco-friendly baby food products, packaging companies are opting plastics, such as PET and PVC, that do not affect the packaged food. Eco-conscious parents are predominantly choosing baby food that is packaged in plastic barrier bags and pouches, because these materials are recyclable and landfill-friendly. Flexible packaging for baby food is considered as a much better option than traditional jars by packaging companies, as it guarantees safety and freshness of products.
Key Developments in the Market:
- October 2017 - Paleo baby food recently started packing food in pouches. Pouch graphic design is expected to make it look like real adult food, rather than the cartoon style of most baby foods, reflecting that children should be treated with respect and dignity.
Reasons to Purchase the Report
- Current and future market outlook for baby food packaging in the developed and emerging markets
- Analyze various perspectives on the market with the help of Porter’s five forces analysis
- The segment that is expected to dominate the market
- Regions that are expected to witness the fastest growth, during the forecast period
- Identify the latest developments, market shares and strategies employed by the major market players.
- 3 month analyst support, along with the market estimate sheet (in excel).
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1.1 Key Deliverables of the Study
1.2 Study Assumptions
1.3 Research Methodology
2. Executive Summary
3. Market Insights
3.1 Market Overview
3.2 Industry Value Chain Analysis
3.3 Industry Attractiveness - Porter's Five Force Analysis
3.3.1 Bargaining Power of Suppliers
3.3.2 Bargaining Power of Consumers
3.3.3 Threat of New Entrants
3.3.4 Threat of Substitutes
3.3.5 Intensity of Competitive Rivalry
4. Market Dynamics
4.1.1 Increasing Prosperity and Urbanization
4.1.2 Rising Rates of Working Female
4.2.1 Rising Concerns over Eco-friendly Products
4.2.2 Fluctuating Raw Material Prices
5. Global Baby Food packaging Market Segmentation
5.2.2 Metal Cans
5.3 Product Type
5.3.1 Liquid Milk Formula
5.3.2 Dried Baby Food
5.3.3 Powder Milk Formula
5.3.4 Prepared Baby Food
5.4 By Geography
5.4.1 North America
188.8.131.52 United States
184.108.40.206 United Kingdom
220.127.116.11 Rest of Europe
18.104.22.168 South Korea
22.214.171.124 Rest of Asia-Pacific
5.4.4 Latin America
126.96.36.199 Rest of Latin America
5.4.5 Middle East & Africa
188.8.131.52 United Arab Emirates
184.108.40.206 Saudi Arabia
220.127.116.11 Rest of Middle East & Africa
6. Competitive Intelligence - Company Profiles
6.1 Ardagh Group
6.2 Amcor Ltd.
6.3 Mondi Group
6.4 Bemis Company, Inc.
6.5 Rexam PLC
6.6 RPC Group
6.7 Winpak Ltd.
6.10 Silgan Holdings Inc.
6.11 Tetra Laval
6.12 DS Smith Plc
6.13 CAN-PACK S.A.
6.14 Prolamina Packaging
*List not exhaustive
7. Investment Analysis
8. Future Outlook of Baby Food Packaging Market