Germany Consumer Appliances Market Size, Share & Trends Analysis Report by Product (Household Appliances, Kitchen Appliances), by Distribution Channel, and Segment Forecasts, 2022-2030

The Germany consumer appliances market size is expected to reach USD 31.86 billion by 2030. The market is expected to expand at a CAGR of 6.4% from 2022 to 2030. Germany is considered a mature and developed market in the consumer appliances industry. Germany has been the focal point of development in the European region in terms of innovation and considering the requirements of the consumers.



The sales of household appliances in the German market depend upon the trade deals for the remodeling and renovation of houses or exchange and upgradation of older household appliances. The technical and mechanical advancements in home appliances products have contributed towards enhancing the way of life of individuals in Germany. A wave of change in the use of these products can be seen because of the increasing disposable income of German citizens and the fast urbanization patterns occurring in different parts of the world.

The consumer appliances industry has been subdivided into two major parts - household appliances and kitchen appliances. The household appliances, also known as white goods, include refrigerators, washing machines, vacuum cleaners, and others. The others segment includes water heater, purifiers, iron, and more. The kitchen appliances include microwave ovens, stoves and ovens, hoods, dishwashers, and other appliances like blender, mixer, toaster, and more. Small household appliances such as blenders, toasters, mixers, and many more also support the growth of the overall home appliances industry in Germany but at a slow pace.

The consumer appliances market in Germany has been fragmented based on distribution channel into e-retailers, discount, variety stores and general merchandisers, hypermarkets, supermarkets and discounters, department stores, and others. Although e-retailers and departmental stores have been mostly used by buyers, the e-commerce business is relied upon to be the quickest developing distribution channel in the coming future.

Web-based business is the main driving force for household appliance purchases. This, in blend with creative credit plans, discounts, and offers is making the procurement of household appliances less demanding for middle-income people. The significant players in the home appliances market in Germany are Haier Electronics Group Co. Ltd., Whirlpool, Electrolux AB, LG Electronics, Panasonic Corporation, Samsung Electronics, Arcelik A.S., and Gorenje Group to name a few.

Germany Consumer Appliances Market Report Highlights

• The household appliances product segment dominated the market and held a revenue share of over 70.0% in 2021. This can be attributed to the growing purchasing power of the consumers in Germany
• The kitchen appliances product segment is expected to register the fastest CAGR of 7.2% during the forecast period
• Based on distribution channels, e-retailers like Amazon and Otto are expected to register the fastest CAGR over the forecast period. Department stores like Aldi and Metro are expected to witness growth during the forecast period
• Out of the many commercial players in this market space, the big players who are going to enjoy a major market share are Whirlpool, Electrolux AB, LG Electronics, Panasonic Corporation, Samsung Electronics, Arcelik A.S., and Gorenje Group

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