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Food and Drink E-Commerce in Turkey

  • ID: 4481704
  • Report
  • March 2020
  • Region: Turkey
  • 45 pages
  • Euromonitor International
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Food and drink e-commerce is a very exciting and fast-growing category within e-commerce, seeing strong double-digit current value growth throughout the review period. In 2019, a rising number of consumers living in large urban centres preferred shopping for their groceries online. The increasing number of households with dual incomes significantly limited the time available for grocery shopping, which led to greater demand for convenient and less time-consuming ways of shopping.

The Food and Drink E-Commerce in Turkey report offers insight into key trends and developments driving the industry. The report examines all retail channels to provide sector insight. Channels include hypermarkets, supermarkets, discounters, convenience stores, mixed retailers, health and beauty retailers, clothing and footwear retailers, furniture and furnishing stores, DIY and hardware stores, durable goods retailers, leisure and personal goods retailers. There are profiles of leading retailers, with analysis of their performance and the challenges they face. There is also analysis of non-store retailing: vending; homeshopping; internet retailing; direct selling, as available.

Product coverage: E-Commerce by Product Category.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Food and Drink E-Commerce market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Note: Product cover images may vary from those shown
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Food and Drink E-Commerce in Turkey

List of Contents and Tables

HEADLINES

PROSPECTS
  • Food and drink e-commerce benefits from consumer demand for convenience
  • Strong growth potential for food and drink e-commerce
  • More entrants and more apps expected to boost growth
COMPETITIVE LANDSCAPE
  • Migros Tic continues to lead food and drink e-commerce
  • Partnerships with marketplaces
  • More modern grocery retailers expected to launch e-commerce
CHANNEL DATA
  • Table 1 Food and Drink E-Commerce: Value 2014-2019
  • Table 2 Food and Drink E-Commerce: % Value Growth 2014-2019
  • Table 3 Food and Drink E-Commerce Forecasts: Value 2019-2024
  • Table 4 Food and Drink E-Commerce Forecasts: % Value Growth 2019-2024
EXECUTIVE SUMMARY
  • Retailing records current value growth, but mostly due to price rises
  • Macroeconomic deterioration negatively affects retailing
  • Non-store retailing outperforms store-based retailing
  • Modern chained retailers gain ground against traditional independent retailers
  • Retailing set to register a positive performance, driven by e-commerce
OPERATING ENVIRONMENT
  • Informal retailing
  • Opening hours
  • Summary 1 Standard Opening Hours by Channel Type 2019
  • Physical retail landscape
  • Cash and carry
  • Table 5 Cash and Carry Sales: Value 2014-2019
  • Seasonality
  • New Year’s Eve
  • Back to School
  • Other seasonal events
  • Payments and delivery
  • Emerging business models
MARKET DATA
  • Table 6 Sales in Retailing by Store-based vs Non-Store: Value 2014-2019
  • Table 7 Sales in Retailing by Store-based vs Non-Store: % Value Growth 2014-2019
  • Table 8 Sales in Store-based Retailing by Channel: Value 2014-2019
  • Table 9 Sales in Store-based Retailing by Channel: % Value Growth 2014-2019
  • Table 10 Store-based Retailing Outlets by Channel: Units 2014-2019
  • Table 11 Store-based Retailing Outlets by Channel: % Unit Growth 2014-2019
  • Table 12 Sales in Non-Store Retailing by Channel: Value 2014-2019
  • Table 13 Sales in Non-Store Retailing by Channel: % Value Growth 2014-2019
  • Table 14 Grocery Retailers: Value Sales, Outlets and Selling Space 2014-2019
  • Table 15 Grocery Retailers: Value Sales, Outlets and Selling Space: % Growth 2014-2019
  • Table 16 Sales in Grocery Retailers by Channel: Value 2014-2019
  • Table 17 Sales in Grocery Retailers by Channel: % Value Growth 2014-2019
  • Table 18 Grocery Retailers Outlets by Channel: Units 2014-2019
  • Table 19 Grocery Retailers Outlets by Channel: % Unit Growth 2014-2019
  • Table 20 Non-Grocery Specialists: Value Sales, Outlets and Selling Space 2014-2019
  • Table 21 Non-Grocery Specialists: Value Sales, Outlets and Selling Space: % Growth 2014-2019
  • Table 22 Sales in Non-Grocery Specialists by Channel: Value 2014-2019
  • Table 23 Sales in Non-Grocery Specialists by Channel: % Value Growth 2014-2019
  • Table 24 Non-Grocery Specialists Outlets by Channel: Units 2014-2019
  • Table 25 Non-Grocery Specialists Outlets by Channel: % Unit Growth 2014-2019
  • Table 26 Mixed Retailers: Value Sales, Outlets and Selling Space 2014-2019
  • Table 27 Mixed Retailers: Value Sales, Outlets and Selling Space: % Growth 2014-2019
  • Table 28 Sales in Mixed Retailers by Channel: Value 2014-2019
  • Table 29 Sales in Mixed Retailers by Channel: % Value Growth 2014-2019
  • Table 30 Mixed Retailers Outlets by Channel: Units 2014-2019
  • Table 31 Mixed Retailers Outlets by Channel: % Unit Growth 2014-2019
  • Table 32 Retailing GBO Company Shares: % Value 2015-2019
  • Table 33 Retailing GBN Brand Shares: % Value 2016-2019
  • Table 34 Store-based Retailing GBO Company Shares: % Value 2015-2019
  • Table 35 Store-based Retailing GBN Brand Shares: % Value 2016-2019
  • Table 36 Store-based Retailing LBN Brand Shares: Outlets 2016-2019
  • Table 37 Non-Store Retailing GBO Company Shares: % Value 2015-2019
  • Table 38 Non-Store Retailing GBN Brand Shares: % Value 2016-2019
  • Table 39 Grocery Retailers GBO Company Shares: % Value 2015-2019
  • Table 40 Grocery Retailers GBN Brand Shares: % Value 2016-2019
  • Table 41 Grocery Retailers LBN Brand Shares: Outlets 2016-2019
  • Table 42 Grocery Retailers LBN Brand Shares: Selling Space 2016-2019
  • Table 43 Non-Grocery Specialists GBO Company Shares: % Value 2015-2019
  • Table 44 Non-Grocery Specialists GBN Brand Shares: % Value 2016-2019
  • Table 45 Non-Grocery Specialists LBN Brand Shares: Outlets 2016-2019
  • Table 46 Non-Grocery Specialists LBN Brand Shares: Selling Space 2016-2019
  • Table 47 Mixed Retailers GBO Company Shares: % Value 2015-2019
  • Table 48 Mixed Retailers GBN Brand Shares: % Value 2016-2019
  • Table 49 Mixed Retailers LBN Brand Shares: Outlets 2016-2019
  • Table 50 Mixed Retailers LBN Brand Shares: Selling Space 2016-2019
  • Table 51 Forecast Sales in Retailing by Store-based vs Non-Store: Value 2019-2024
  • Table 52 Forecast Sales in Retailing by Store-based vs Non-Store: % Value Growth 2019-2024
  • Table 53 Forecast Sales in Store-based Retailing by Channel: Value 2019-2024
  • Table 54 Forecast Sales in Store-based Retailing by Channel: % Value Growth 2019-2024
  • Table 55 Forecast Store-based Retailing Outlets by Channel: Units 2019-2024
  • Table 56 Forecast Store-Based Retailing Outlets by Channel: % Unit Growth 2019-2024
  • Table 57 Forecast Sales in Non-Store Retailing by Channel: Value 2019-2024
  • Table 58 Forecast Sales in Non-Store Retailing by Channel: % Value Growth 2019-2024
  • Table 59 Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space 2019-2024
  • Table 60 Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2019-2024
  • Table 61 Forecast Sales in Grocery Retailers by Channel: Value 2019-2024
  • Table 62 Forecast Sales in Grocery Retailers by Channel: % Value Growth 2019-2024
  • Table 63 Forecast Grocery Retailers Outlets by Channel: Units 2019-2024
  • Table 64 Forecast Grocery Retailers Outlets by Channel: % Unit Growth 2019-2024
  • Table 65 Non-Grocery Specialists Forecasts: Value Sales, Outlets and Selling Space 2019-2024
  • Table 66 Non-Grocery Specialists Forecasts: Value Sales, Outlets and Selling Space: % Growth 2019-2024
  • Table 67 Forecast Sales in Non-Grocery Specialists by Channel: Value 2019-2024
  • Table 68 Forecast Sales in Non-Grocery Specialists by Channel: % Value Growth 2019-2024
  • Table 69 Forecast Non-Grocery Specialists Outlets by Channel: Units 2019-2024
  • Table 70 Forecast Non-Grocery Specialists Outlets by Channel: % Unit Growth 2019-2024
  • Table 71 Mixed Retailers Forecasts: Value Sales, Outlets and Selling Space 2019-2024
  • Table 72 Mixed Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2019-2024
  • Table 73 Forecast Sales in Mixed Retailers by Channel: Value 2019-2024
  • Table 74 Forecast Sales in Mixed Retailers by Channel: % Value Growth 2019-2024
  • Table 75 Forecast Mixed Retailers Outlets by Channel: Units 2019-2024
  • Table 76 Forecast Mixed Retailers Outlets by Channel: % Unit Growth 2019-2024
CORONAVIRUS (COVID-19)

DEFINITIONS

SOURCES
  • Summary 2 Research Sources
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