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Edible Oils in New Zealand

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    Report

  • 20 Pages
  • November 2025
  • Region: New Zealand
  • Euromonitor International
  • ID: 4481718
Retail spending on edible oils moved up as households rebuilt pantry stocks and widened their repertoire beyond a single “go-to” oil. Olive oil regained momentum after the supply squeeze of the previous year, while everyday vegetable and seed options held their ground on affordability and versatility.

This report offers in-depth knowledge of the market at a national level, providing local insight and understanding unavailable elsewhere. In addition to the latest retail sales data 2020-2025, it identifies the leading companies, brands and retail outlets, and assesses the key trends and demographic shifts behind consumer demand and sales growth. How key trends such as health and wellness, sustainability and recovery from the pandemic are currently shaping the market along with prospects for the next five years, clearly indicating how the market is expected to change.

Product coverage: Corn Oil, Olive Oil, Other Edible Oil, Palm Oil, Rapeseed Oil, Soy Oil, Sunflower Oil.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Edible Oils market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

KEY DATA FINDINGS
2025 DEVELOPMENTS
  • Sales benefit from consumers buying a range of options
INDUSTRY PERFORMANCE
  • Volumes rebound while value edges higher on mix and renewed confidence
  • Olive oil dynamics highlight the importance of supply resilience and transparent pricing
WHAT’S NEXT?
  • Steady value growth shaped by wellness demand and more resilient sourcing
  • Health and wellness priorities elevate extra-virgin and high-heat choices
COMPETITIVE LANDSCAPE
  • Foodstuffs strengthens its lead by meeting value needs without dropping quality cues
  • William Aitken & Co stabilises premium olive with a quality-first, standards-led stance
CHANNELS
  • Supermarkets remain the anchor as private label brands widen everyday choice
  • E-commerce grows from a small base as omnichannel habits bed in
CATEGORY DATA
  • Table 1 Sales of Edible Oils by Category: Volume 2020-2025
  • Table 2 Sales of Edible Oils by Category: Value 2020-2025
  • Table 3 Sales of Edible Oils by Category: % Volume Growth 2020-2025
  • Table 4 Sales of Edible Oils by Category: % Value Growth 2020-2025
  • Table 5 NBO Company Shares of Edible Oils: % Value 2021-2025
  • Table 6 LBN Brand Shares of Edible Oils: % Value 2022-2025
  • Table 7 Distribution of Edible Oils by Format: % Value 2020-2025
  • Table 8 Forecast Sales of Edible Oils by Category: Volume 2025-2030
  • Table 9 Forecast Sales of Edible Oils by Category: Value 2025-2030
  • Table 10 Forecast Sales of Edible Oils by Category: % Volume Growth 2025-2030
  • Table 11 Forecast Sales of Edible Oils by Category: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMERCOOKING INGREDIENTS AND MEALS IN NEW ZEALAND
EXECUTIVE SUMMARY
  • Price-sensitivity persists, benefiting private label
KEY DATA FINDINGS
INDUSTRY PERFORMANCE
  • Health and wellness steer product development
  • Reformulation and transparency reshape sauces and condiments
  • From “quick fixes” to “fakeaways”
WHAT’S NEXT?
  • Moderate value growth amid cost and supply pressures
  • Health and wellness define long-term value
  • Market reform and digital retail transformation
COMPETITIVE LANDSCAPE
  • Heinz Wattie’s maintains market leadership
  • Foodstuffs drives growth through Pams private label
CHANNELS
  • Supermarkets remain the dominant retail format
  • E-commerce emerges as the most dynamic channel
MARKET DATA
  • Table 12 Sales of Cooking Ingredients and Meals by Category: Volume 2020-2025
  • Table 13 Sales of Cooking Ingredients and Meals by Category: Value 2020-2025
  • Table 14 Sales of Cooking Ingredients and Meals by Category: % Volume Growth 2020-2025
  • Table 15 Sales of Cooking Ingredients and Meals by Category: % Value Growth 2020-2025
  • Table 16 NBO Company Shares of Cooking Ingredients and Meals: % Value 2021-2025
  • Table 17 LBN Brand Shares of Cooking Ingredients and Meals: % Value 2022-2025
  • Table 18 Penetration of Private Label by Category: % Value 2020-2025
  • Table 19 Distribution of Cooking Ingredients and Meals by Format: % Value 2020-2025
  • Table 20 Forecast Sales of Cooking Ingredients and Meals by Category: Volume 2025-2030
  • Table 21 Forecast Sales of Cooking Ingredients and Meals by Category: Value 2025-2030
  • Table 22 Forecast Sales of Cooking Ingredients and Meals by Category: % Volume Growth 2025-2030
  • Table 23 Forecast Sales of Cooking Ingredients and Meals by Category: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMER
SOURCES
  • Summary 1 Research Sources