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Entrepreneur. Building Your Business From Start to Success

  • ID: 4486772
  • Book
  • September 2018
  • 480 Pages
  • John Wiley and Sons Ltd

Entreprenuer explains to the reader the key steps around how to build a company, whether planning to start one and wanting to know what it takes, already running a startup, or a company looking to reinvent itself.

In this book you will learn how to develop great startup ideas, turn them into viable business models, raise capital, build world–class teams, grow your company, compete in the marketplace, form alliances, stay sane in the process and finally, take home the profits.

Furthermore, there are numerous great tips about how you as an entrepreneur can become exceptionally efficient in everything you do.

The book runs through the use of modern planning tools, social media, and common sense advise that can make you a far more efficient individual than most competitors. It then goes through every step of the entrepreneurship cycle, from outlining the rough, initial business idea and getting it into shape to raising capital, building and managing the team, forming alliances, etc.

The book is written to be read by anyone from business students to someone wanting to set up a small venture, to someone who has raised USD 100m for their global tech company.

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Introduction by Peter Warnoe

Part 1. About me as an entrepreneur

1. My entrepreneurial role

2. My personal effectiveness

3. My public impact

4. My face–to–face impact

Part 2. About my company′s ideas and funding

5. My company′s basic ideas

6. My strategies for network effects

7. Founding and starting my company

8. My sources of funding

9. My funding processes

Part 3. About my team and my corporate culture

10. My core team

11. My outsourcing and my staff

Part 4: About my company′s growth, strategies and challenges

12. My growth stages

13. My marketing mix

14. My five biggest commercial threats

Part 5: About my exit and what comes after

15. My alternative exit routes

16. My exit processes

17. My next projects


Appendix A: List of 116 business strategies for entrepreneurs

Appendix B: List of 46typical success criteria in start–up companies

Appendix C: List of 86apps, extensions and programs for entrepreneurs

Appendix D: List of 76websites for entrepreneurs



About the authors

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Lars Tvede
Mads Faurholt
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