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Starchy Roots in Vietnam

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    Report

  • 19 Pages
  • February 2026
  • Region: Vietnam
  • Euromonitor International
  • ID: 4496827
Consumers in Vietnam are highly sensitive to food prices, especially during periods of economic difficulty. This has led to a shift towards more affordable products, with some opting for private label brands or switching between food categories to save money.

This Starchy Roots in Vietnam report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data in volume terms 2021-2025, allowing you to identify the sectors driving growth. It offers strategic analysis of key factors influencing the market - be they new product developments, consumption patterns and distribution data. Forecasts to 2030 illustrate how the market is set to change.

Product coverage: Cassava, Other Roots, Potatoes, Sweet Potatoes.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Starchy Roots market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

KEY DATA FINDINGS
2025 DEVELOPMENTS
  • Food prices and packaged food pose challenges
INDUSTRY PERFORMANCE
  • Starchy roots remain a staple of Vietnamese cuisine
  • Shift in dietary behaviour poses a risk for volume sales of starchy vegetables
WHAT’S NEXT?
  • Growth forecast for starchy vegetables in the coming years
  • Sustainability measures may support stable supply
  • Summary 1 Major Processors of Starchy Roots 2025
CATEGORY DATA
  • Table 1 Total Sales of Starchy Roots by Category: Total Volume 2020-2025
  • Table 2 Total Sales of Starchy Roots by Category: % Total Volume Growth 2020-2025
  • Table 3 Retail Sales of Starchy Roots by Category: Volume 2020-2025
  • Table 4 Retail Sales of Starchy Roots by Category: % Volume Growth 2020-2025
  • Table 5 Retail Sales of Starchy Roots by Category: Value 2020-2025
  • Table 6 Retail Sales of Starchy Roots by Category: % Value Growth 2020-2025
  • Table 7 Retail Sales of Starchy Roots by Packaged vs Unpackaged: % Volume 2020-2025
  • Table 8 Forecast Total Sales of Starchy Roots by Category: Total Volume 2025-2030
  • Table 9 Forecast Total Sales of Starchy Roots by Category: % Total Volume Growth 2025-2030
  • Table 10 Forecast Retail Sales of Starchy Roots by Category: Volume 2025-2030
  • Table 11 Forecast Retail Sales of Starchy Roots by Category: % Volume Growth 2025-2030
  • Table 12 Forecast Retail Sales of Starchy Roots by Category: Value 2025-2030
  • Table 13 Forecast Retail Sales of Starchy Roots by Category: % Value Growth 2025-2030
COUNTRY REPORTSFRESH FOOD IN VIETNAM
EXECUTIVE SUMMARY
  • Wide availability of affordable fresh food supports growth
KEY DATA FINDINGS
INDUSTRY PERFORMANCE
  • Growth for fresh food in 2025 despite challenging economic climate
  • Local consumers retain a high level of confidence in fresh food over processed
  • Branded meat sees cautious acceptance
WHAT’S NEXT?
  • Positive outlook for Vietnamese fresh food in the years ahead
  • Regulations set to support improvements in the quality of fresh food
  • Imported goods will increase in popularity but face stricter controls
CHANNELS
  • Small local grocers continue to dominate sales
  • E-commerce has scope for further growth as a distribution channel
MARKET DATA
  • Table 14 Total Sales of Fresh Food by Category: Total Volume 2020-2025
  • Table 15 Total Sales of Fresh Food by Category: % Total Volume Growth 2020-2025
  • Table 16 Retail Sales of Fresh Food by Category: Volume 2020-2025
  • Table 17 Retail Sales of Fresh Food by Category: % Volume Growth 2020-2025
  • Table 18 Retail Sales of Fresh Food by Category: Value 2020-2025
  • Table 19 Retail Sales of Fresh Food by Category: % Value Growth 2020-2025
  • Table 20 Retail Sales of Fresh Food by Packaged vs Unpackaged: % Volume 2020-2025
  • Table 21 Retail Distribution of Fresh Food by Format: % Volume 2020-2025
  • Table 22 Forecast Total Sales of Fresh Food by Category: Total Volume 2025-2030
  • Table 23 Forecast Total Sales of Fresh Food by Category: % Total Volume Growth 2025-2030
  • Table 24 Forecast Retail Sales of Fresh Food by Category: Volume 2025-2030
  • Table 25 Forecast Retail Sales of Fresh Food by Category: % Volume Growth 2025-2030
  • Table 26 Forecast Retail Sales of Fresh Food by Category: Value 2025-2030
  • Table 27 Forecast Retail Sales of Fresh Food by Category: % Value Growth 2025-2030
COUNTRY REPORTS
SOURCES
  • Summary 2 Research Sources