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Fish and Seafood in Vietnam

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    Report

  • 19 Pages
  • February 2026
  • Region: Vietnam
  • Euromonitor International
  • ID: 4496832
Cost remains a primary concern for Vietnamese consumers, especially during challenging economic periods. This has led some to opt for more affordable seafood, reduce overall consumption, or switch across categories to cheaper products. There has been increased interest in private label brands, reflecting growing price sensitivity in the market.

This Fish and Seafood in Vietnam report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data in volume terms 2021-2025, allowing you to identify the sectors driving growth. It offers strategic analysis of key factors influencing the market - be they new product developments, consumption patterns and distribution data. Forecasts to 2030 illustrate how the market is set to change.

Product coverage: Crustaceans, Fish, Molluscs and Cephalopods.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Fish and Seafood market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

KEY DATA FINDINGS
2025 DEVELOPMENTS
  • Consumers shift to local products
INDUSTRY PERFORMANCE
  • Financial pressures impact consumer purchasing patterns in 2025
  • Manufacturers give greater attention to the domestic market
WHAT’S NEXT?
  • Fish and seafood will see steady growth throughout the forecast period
  • Recovery in exports expected to impact domestic market
  • Summary 1 Major Processors of Fish and Seafood 2025
CATEGORY DATA
  • Table 1 Total Sales of Fish and Seafood by Category: Total Volume 2020-2025
  • Table 2 Total Sales of Fish and Seafood by Category: % Total Volume Growth 2020-2025
  • Table 3 Retail Sales of Fish and Seafood by Category: Volume 2020-2025
  • Table 4 Retail Sales of Fish and Seafood by Category: % Volume Growth 2020-2025
  • Table 5 Retail Sales of Fish and Seafood by Category: Value 2020-2025
  • Table 6 Retail Sales of Fish and Seafood by Category: % Value Growth 2020-2025
  • Table 7 Retail Sales of Fish and Seafood by Packaged vs Unpackaged: % Volume 2020-2025
  • Table 8 Forecast Total Sales of Fish and Seafood by Category: Total Volume 2025-2030
  • Table 9 Forecast Total Sales of Fish and Seafood by Category: % Total Volume Growth 2025-2030
  • Table 10 Forecast Retail Sales of Fish and Seafood by Category: Volume 2025-2030
  • Table 11 Forecast Retail Sales of Fish and Seafood by Category: % Volume Growth 2025-2030
  • Table 12 Forecast Retail Sales of Fish and Seafood by Category: Value 2025-2030
  • Table 13 Forecast Retail Sales of Fish and Seafood by Category: % Value Growth 2025-2030
COUNTRY REPORTSFRESH FOOD IN VIETNAM
EXECUTIVE SUMMARY
  • Wide availability of affordable fresh food supports growth
KEY DATA FINDINGS
INDUSTRY PERFORMANCE
  • Growth for fresh food in 2025 despite challenging economic climate
  • Local consumers retain a high level of confidence in fresh food over processed
  • Branded meat sees cautious acceptance
WHAT’S NEXT?
  • Positive outlook for Vietnamese fresh food in the years ahead
  • Regulations set to support improvements in the quality of fresh food
  • Imported goods will increase in popularity but face stricter controls
CHANNELS
  • Small local grocers continue to dominate sales
  • E-commerce has scope for further growth as a distribution channel
MARKET DATA
  • Table 14 Total Sales of Fresh Food by Category: Total Volume 2020-2025
  • Table 15 Total Sales of Fresh Food by Category: % Total Volume Growth 2020-2025
  • Table 16 Retail Sales of Fresh Food by Category: Volume 2020-2025
  • Table 17 Retail Sales of Fresh Food by Category: % Volume Growth 2020-2025
  • Table 18 Retail Sales of Fresh Food by Category: Value 2020-2025
  • Table 19 Retail Sales of Fresh Food by Category: % Value Growth 2020-2025
  • Table 20 Retail Sales of Fresh Food by Packaged vs Unpackaged: % Volume 2020-2025
  • Table 21 Retail Distribution of Fresh Food by Format: % Volume 2020-2025
  • Table 22 Forecast Total Sales of Fresh Food by Category: Total Volume 2025-2030
  • Table 23 Forecast Total Sales of Fresh Food by Category: % Total Volume Growth 2025-2030
  • Table 24 Forecast Retail Sales of Fresh Food by Category: Volume 2025-2030
  • Table 25 Forecast Retail Sales of Fresh Food by Category: % Volume Growth 2025-2030
  • Table 26 Forecast Retail Sales of Fresh Food by Category: Value 2025-2030
  • Table 27 Forecast Retail Sales of Fresh Food by Category: % Value Growth 2025-2030
COUNTRY REPORTS
SOURCES
  • Summary 2 Research Sources