Meat in Vietnam

In 2023, the meat category in Vietnam was negatively affected by inflation and an economic slowdown. Sales value and volume displayed slower growth than in the previous year. In this year, Vietnamese consumers were more focused on saving money and reducing their frequency of eating out than before. This had a considerable impact on overall meat consumption, particularly in the lamb, mutton, and goat category, which is primarily served by the foodservice sector.

The Meat in Vietnam report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data in volume terms 2018-2022, allowing you to identify the sectors driving growth. It offers strategic analysis of key factors influencing the market – be they new product developments, consumption patterns and distribution data. Forecasts to 2027 illustrate how the market is set to change.

Product coverage: Beef and Veal, Lamb, Mutton and Goat, Other Meat, Pork, Poultry.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Meat market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.