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Fresh Food in Vietnam

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    Report

  • 72 Pages
  • December 2023
  • Region: Vietnam
  • Euromonitor International
  • ID: 4496835
In 2023, inflation had a considerable impact on consumer behaviour and purchasing patterns, which affected the performance of the fresh food industry in Vietnam. Some categories, such as fruits and vegetables, felt the impact of inflation less than others. Moreover, the government and manufacturers tried to control the price of products through moves such as reducing the VAT rate from 10% to 8% from June 2023.

The Fresh Food in Vietnam report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data in volume terms 2018-2022, allowing you to identify the sectors driving growth. It offers strategic analysis of key factors influencing the market – be they new product developments, consumption patterns and distribution data. Forecasts to 2027 illustrate how the market is set to change.

Product coverage: Eggs, Fish and Seafood, Fruits, Meat, Nuts, Pulses, Starchy Roots, Sugar and Sweeteners, Vegetables.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Fresh Food market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

FRESH FOOD IN VIETNAM
EXECUTIVE SUMMARY
  • Fresh food in 2023: The big picture
  • 2023 key trends
  • Retailing developments
  • What next for fresh food?
MARKET DATA
  • Table 1 Total Sales of Fresh Food by Category: Total Volume 2018-2023
  • Table 2 Total Sales of Fresh Food by Category: % Total Volume Growth 2018-2023
  • Table 3 Retail Sales of Fresh Food by Category: Volume 2018-2023
  • Table 4 Retail Sales of Fresh Food by Category: % Volume Growth 2018-2023
  • Table 5 Retail Sales of Fresh Food by Category: Value 2018-2023
  • Table 6 Retail Sales of Fresh Food by Category: % Value Growth 2018-2023
  • Table 7 Retail Sales of Fresh Food by Packaged vs Unpackaged: % Volume 2018-2023
  • Table 8 Retail Distribution of Fresh Food by Format: % Volume 2018-2023
  • Table 9 Forecast Total Sales of Fresh Food by Category: Total Volume 2023-2028
  • Table 10 Forecast Total Sales of Fresh Food by Category: % Total Volume Growth 2023-2028
  • Table 11 Forecast Retail Sales of Fresh Food by Category: Volume 2023-2028
  • Table 12 Forecast Retail Sales of Fresh Food by Category: % Volume Growth 2023-2028
  • Table 13 Forecast Retail Sales of Fresh Food by Category: Value 2023-2028
  • Table 14 Forecast Retail Sales of Fresh Food by Category: % Value Growth 2023-2028
DISCLAIMER
SOURCES
  • Summary 1 Research Sources
MEAT IN VIETNAMKEY DATA FINDINGS
2023 DEVELOPMENTS
  • Inflation and economic slowdown affect consumers’ behaviour and the growth of meat
  • Rising health consciousness and fitness trend boost the growth of beef and chicken
PROSPECTS AND OPPORTUNITIES
  • Meat is expected to show healthier growth due to economic improvement and the recovery of tourism
  • Frozen meat is expected to increase gradually over the forecast period.
  • Summary 2 Major Processors of Meat 2023
CATEGORY DATA
  • Table 15 Total Sales of Meat by Category: Total Volume 2018-2023
  • Table 16 Total Sales of Meat by Category: % Total Volume Growth 2018-2023
  • Table 17 Retail Sales of Meat by Category: Volume 2018-2023
  • Table 18 Retail Sales of Meat by Category: % Volume Growth 2018-2023
  • Table 19 Retail Sales of Meat by Category: Value 2018-2023
  • Table 20 Retail Sales of Meat by Category: % Value Growth 2018-2023
  • Table 21 Retail Sales of Meat by Packaged vs Unpackaged: % Volume 2018-2023
  • Table 22 Forecast Sales of Meat by Category: Total Volume 2023-2028
  • Table 23 Forecast Sales of Meat by Category: % Total Volume Growth 2023-2028
  • Table 24 Forecast Retail Sales of Meat by Category: Volume 2023-2028
  • Table 25 Forecast Retail Sales of Meat by Category: % Volume Growth 2023-2028
  • Table 26 Forecast Retail Sales of Meat by Category: Value 2023-2028
  • Table 27 Forecast Retail Sales of Meat by Category: % Value Growth 2023-2028
FISH AND SEAFOOD IN VIETNAMKEY DATA FINDINGS
2023 DEVELOPMENTS
  • Fish and seafood sees growth in value and volume
  • Exporting enterprises find foothold in the domestic market
PROSPECTS AND OPPORTUNITIES
  • Fish and seafood is expected to grow healthily over the forecast period
  • Increasing export volume might affect consumer choice in fish and seafood
  • Summary 3 Major Processors of Fish and Seafood 2023
CATEGORY DATA
  • Table 28 Total Sales of Fish and Seafood by Category: Total Volume 2018-2023
  • Table 29 Total Sales of Fish and Seafood by Category: % Total Volume Growth 2018-2023
  • Table 30 Retail Sales of Fish and Seafood by Category: Volume 2018-2023
  • Table 31 Retail Sales of Fish and Seafood by Category: % Volume Growth 2018-2023
  • Table 32 Retail Sales of Fish and Seafood by Category: Value 2018-2023
  • Table 33 Retail Sales of Fish and Seafood by Category: % Value Growth 2018-2023
  • Table 34 Retail Sales of Fish and Seafood by Packaged vs Unpackaged: % Volume 2018-2023
  • Table 35 Forecast Total Sales of Fish and Seafood by Category: Total Volume 2023-2028
  • Table 36 Forecast Total Sales of Fish and Seafood by Category: % Total Volume Growth 2023-2028
  • Table 37 Forecast Retail Sales of Fish and Seafood by Category: Volume 2023-2028
  • Table 38 Forecast Retail Sales of Fish and Seafood by Category: % Volume Growth 2023-2028
  • Table 39 Forecast Retail Sales of Fish and Seafood by Category: Value 2023-2028
  • Table 40 Forecast Retail Sales of Fish and Seafood by Category: % Value Growth 2023-2028
PULSES IN VIETNAMKEY DATA FINDINGS
2023 DEVELOPMENTS
  • Pulses witnesses positive volume growth in 2023.
  • Packaged pulses continue to generate interest amongst consumers.
PROSPECTS AND OPPORTUNITIES
  • Pulses is expected to see healthy growth over the forecast period
  • Online sales to gain share within pulses over the forecast period
  • Summary 4 Major Processors of Pulses 2023
CATEGORY DATA
  • Table 41 Total Sales of Pulses by Category: Total Volume 2018-2023
  • Table 42 Total Sales of Pulses by Category: % Total Volume Growth 2018-2023
  • Table 43 Retail Sales of Pulses by Category: Volume 2018-2023
  • Table 44 Retail Sales of Pulses by Category: % Volume Growth 2018-2023
  • Table 45 Retail Sales of Pulses by Category: Value 2018-2023
  • Table 46 Retail Sales of Pulses by Category: % Value Growth 2018-2023
  • Table 47 Retail Sales of Pulses by Packaged vs Unpackaged: % Volume 2018-2023
  • Table 48 Forecast Total Sales of Pulses by Category: Total Volume 2023-2028
  • Table 49 Forecast Total Sales of Pulses by Category: % Total Volume Growth 2023-2028
  • Table 50 Forecast Retail Sales of Pulses by Category: Volume 2023-2028
  • Table 51 Forecast Retail Sales of Pulses by Category: % Volume Growth 2023-2028
  • Table 52 Forecast Retail Sales of Pulses by Category: Value 2023-2028
  • Table 53 Forecast Retail Sales of Pulses by Category: % Value Growth 2023-2028
VEGETABLES IN VIETNAMKEY DATA FINDINGS
2023 DEVELOPMENTS
  • Vegetables category sees volumes rise
  • Packaged vegetables with QR code continue to gain favour from consumers
PROSPECTS AND OPPORTUNITIES
  • Vegetables category is expected to see further expansion over the forecast period.
  • Organic vegetables expected to see sales increase gradually.
  • Summary 5 Major Processors of Vegetables 2023
CATEGORY DATA
  • Table 54 Total Sales of Vegetables by Category: Total Volume 2018-2023
  • Table 55 Total Sales of Vegetables by Category: % Total Volume Growth 2018-2023
  • Table 56 Retail Sales of Vegetables by Category: Volume 2018-2023
  • Table 57 Retail Sales of Vegetables by Category: % Volume Growth 2018-2023
  • Table 58 Retail Sales of Vegetables by Category: Value 2018-2023
  • Table 59 Retail Sales of Vegetables by Category: % Value Growth 2018-2023
  • Table 60 Retail Sales of Vegetables by Packaged vs Unpackaged: % Volume 2018-2023
  • Table 61 Forecast Total Sales of Vegetables by Category: Total Volume 2023-2028
  • Table 62 Forecast Total Sales of Vegetables by Category: % Total Volume Growth 2023-2028
  • Table 63 Forecast Retail Sales of Vegetables by Category: Volume 2023-2028
  • Table 64 Forecast Retail Sales of Vegetables by Category: % Volume Growth 2023-2028
  • Table 65 Forecast Retail Sales of Vegetables by Category: Value 2023-2028
  • Table 66 Forecast Retail Sales of Vegetables by Category: % Value Growth 2023-2028
STARCHY ROOTS IN VIETNAMKEY DATA FINDINGS
2023 DEVELOPMENTS
  • Starchy roots category enjoys benefits from rising health awareness in Vietnam
  • Unit price of starchy roots increases in 2023
PROSPECTS AND OPPORTUNITIES
  • Starchy roots expected to see rising sales over the forecast period.
  • Increasing production volumes will help to stabilise the unit price in the potatoes category
  • Summary 6 Major Processors of Starchy Roots 2023
CATEGORY DATA
  • Table 67 Total Sales of Starchy Roots by Category: Total Volume 2018-2023
  • Table 68 Total Sales of Starchy Roots by Category: % Total Volume Growth 2018-2023
  • Table 69 Retail Sales of Starchy Roots by Category: Volume 2018-2023
  • Table 70 Retail Sales of Starchy Roots by Category: % Volume Growth 2018-2023
  • Table 71 Retail Sales of Starchy Roots by Category: Value 2018-2023
  • Table 72 Retail Sales of Starchy Roots by Category: % Value Growth 2018-2023
  • Table 73 Retail Sales of Starchy Roots by Packaged vs Unpackaged: % Volume 2018-2023
  • Table 74 Forecast Total Sales of Starchy Roots by Category: Total Volume 2023-2028
  • Table 75 Forecast Total Sales of Starchy Roots by Category: % Total Volume Growth 2023-2028
  • Table 76 Forecast Retail Sales of Starchy Roots by Category: Volume 2023-2028
  • Table 77 Forecast Retail Sales of Starchy Roots by Category: % Volume Growth 2023-2028
  • Table 78 Forecast Retail Sales of Starchy Roots by Category: Value 2023-2028
  • Table 79 Forecast Retail Sales of Starchy Roots by Category: % Value Growth 2023-2028
FRUITS IN VIETNAMKEY DATA FINDINGS
2023 DEVELOPMENTS
  • Inflation influences the consumption of fruits in 2023
  • Imported fruits continue to gain favour amongst consumers.
PROSPECTS AND OPPORTUNITIES
  • Further growth expected for fruits in the forecast period
  • Expansion of e-commerce
  • Summary 7 Major Processors of Fruits 2023
CATEGORY DATA
  • Table 80 Total Sales of Fruits by Category: Total Volume 2018-2023
  • Table 81 Total Sales of Fruits by Category: % Total Volume Growth 2018-2023
  • Table 82 Retail Sales of Fruits by Category: Volume 2018-2023
  • Table 83 Retail Sales of Fruits by Category: % Volume Growth 2018-2023
  • Table 84 Retail Sales of Fruits by Category: Value 2018-2023
  • Table 85 Retail Sales of Fruits by Category: % Value Growth 2018-2023
  • Table 86 Retail Sales of Fruits by Packaged vs Unpackaged: % Volume 2018-2023
  • Table 87 Forecast Total Sales of Fruits by Category: Total Volume 2023-2028
  • Table 88 Forecast Total Sales of Fruits by Category: % Total Volume Growth 2023-2028
  • Table 89 Forecast Retail Sales of Fruits by Category: Volume 2023-2028
  • Table 90 Forecast Retail Sales of Fruits by Category: % Volume Growth 2023-2028
  • Table 91 Forecast Retail Sales of Fruits by Category: Value 2023-2028
  • Table 92 Forecast Retail Sales of Fruits by Category: % Value Growth 2023-2028
NUTS IN VIETNAMKEY DATA FINDINGS
2023 DEVELOPMENTS
  • Nuts records healthy volume growth in 2023.
  • Online purchases draw in more customers and increase e-commerce's share
PROSPECTS AND OPPORTUNITIES
  • Nuts is expected to grow gradually over the forecast period
  • Health and wellness consciousness will boost growth of nuts in the future.
  • Summary 8 Major Processors of Nuts 2023
CATEGORY DATA
  • Table 93 Total Sales of Nuts by Category: Total Volume 2018-2023
  • Table 94 Total Sales of Nuts by Category: % Total Volume Growth 2018-2023
  • Table 95 Retail Sales of Nuts by Category: Volume 2018-2023
  • Table 96 Retail Sales of Nuts by Category: % Volume Growth 2018-2023
  • Table 97 Retail Sales of Nuts by Category: Value 2018-2023
  • Table 98 Retail Sales of Nuts by Category: % Value Growth 2018-2023
  • Table 99 Retail Sales of Nuts by Packaged vs Unpackaged: % Volume 2018-2023
  • Table 100 Forecast Total Sales of Nuts by Category: Total Volume 2023-2028
  • Table 101 Forecast Total Sales of Nuts by Category: % Total Volume Growth 2023-2028
  • Table 102 Forecast Retail Sales of Nuts by Category: Volume 2023-2028
  • Table 103 Forecast Retail Sales of Nuts by Category: % Volume Growth 2023-2028
  • Table 104 Forecast Retail Sales of Nuts by Category: Value 2023-2028
  • Table 105 Forecast Retail Sales of Nuts by Category: % Value Growth 2023-2028
EGGS IN VIETNAMKEY DATA FINDINGS
2023 DEVELOPMENTS
  • Inflation limits the growth rate of eggs in 2023
  • Retail e-commerce is increasing in Vietnam
PROSPECTS AND OPPORTUNITIES
  • Eggs expected to register growth on back of economic improvement and recovery of tourism
  • Eggs produced with humane models to gain in popularity over the forecast period
  • Summary 9 Major Processors of Eggs 2023
CATEGORY DATA
  • Table 106 Total Sales of Eggs: Total Volume 2018-2023
  • Table 107 Total Sales of Eggs: % Total Volume Growth 2018-2023
  • Table 108 Retail Sales of Eggs: Volume 2018-2023
  • Table 109 Retail Sales of Eggs: % Volume Growth 2018-2023
  • Table 110 Retail Sales of Eggs: Value 2018-2023
  • Table 111 Retail Sales of Eggs: % Value Growth 2018-2023
  • Table 112 Retail Sales of Eggs by Packaged vs Unpackaged: % Volume 2018-2023
  • Table 113 Forecast Total Sales of Eggs: Total Volume 2023-2028
  • Table 114 Forecast Total Sales of Eggs: % Total Volume Growth 2023-2028
  • Table 115 Forecast Retail Sales of Eggs: Volume 2023-2028
  • Table 116 Forecast Retail Sales of Eggs: % Volume Growth 2023-2028
  • Table 117 Forecast Retail Sales of Eggs: Value 2023-2028
  • Table 118 Forecast Retail Sales of Eggs: % Value Growth 2023-2028
SUGAR AND SWEETENERS IN VIETNAMKEY DATA FINDINGS
2023 DEVELOPMENTS
  • Sugar and sweeteners category grows well in 2023.
  • Online channel helps to boost sales of sugar and sweeteners.
PROSPECTS AND OPPORTUNITIES
  • Sugar and sweeteners expected to see further growth
  • Higher levels of health consciousness might dampen growth of sugar and sweeteners over the forecast period
  • Summary 10 Major Processors of Sugar and Sweeteners 2023
CATEGORY DATA
  • Table 119 Total Sales of Sugar and Sweeteners: Total Volume 2018-2023
  • Table 120 Total Sales of Sugar and Sweeteners: % Total Volume Growth 2018-2023
  • Table 121 Retail Sales of Sugar and Sweeteners: Volume 2018-2023
  • Table 122 Retail Sales of Sugar and Sweeteners: % Volume Growth 2018-2023
  • Table 123 Retail Sales of Sugar and Sweeteners: Value 2018-2023
  • Table 124 Retail Sales of Sugar and Sweeteners: % Value Growth 2018-2023
  • Table 125 Retail Sales of Sugar and Sweeteners by Packaged vs Unpackaged: % Volume 2018-2023
  • Table 126 Forecast Total Sales of Sugar and Sweeteners: Total Volume 2023-2028
  • Table 127 Forecast Total Sales of Sugar and Sweeteners: % Total Volume Growth 2023-2028
  • Table 128 Forecast Retail Sales of Sugar and Sweeteners: Volume 2023-2028
  • Table 129 Forecast Retail Sales of Sugar and Sweeteners: % Volume Growth 2023-2028
  • Table 130 Forecast Retail Sales of Sugar and Sweeteners: Value 2023-2028
  • Table 131 Forecast Retail Sales of Sugar and Sweeteners: % Value Growth 2023-2028