India Tissue & Hygiene Market Size (By Type, Baby Diapers, Sanitary Protection, Toilet Paper, Facial Tissue, Adult Diapers, Wipes, Kitchen Towels, Cotton Buds, Paper Tableware) Analysis, Forecast & Opportunities, 2018-2023

South Asia continues to be the fastest-growing region in the world on the back of India’s strong economic success. India is the world’s third largest economy after United States and China on PPP method and its GDP growth surged to over 7% in third quarter of 2017-18. With a whopping population of over 1.32 billion people, and growing middle class population of over 267 million, the country presents vast opportunities for multitude of products including tissue and hygiene.

According to “India Tissue & Hygiene Market Size (By Type, Baby Diapers, Sanitary Protection, Toilet Paper, Facial Tissue, Adult Diapers, Wipes, Kitchen Towels, Cotton Buds, Paper Tableware) Analysis, Forecast & Opportunities, 2018-2023” India’s tissue and hygiene industry registered double digit CAGR growth of over 18% during 2012-17. The market advanced on the back of increasing baby population, rising penetration of sanitary protection coupled with surge in disposable income. The market is forecast to grow with a double digit CAGR of over 14% during estimated period of 2018-23 as penetration of baby diapers and sanitary product is still low and per capita tissue consumption is significantly lower than developed countries.

India is home to over 18% of global population and its growing middle class is looking for better health & hygienic products. Every category i.e. baby and adult diapers, sanitary protection, toilet paper, facial tissue recorded double digit CAGR during 2012-17. Away from home institutions (AFH) are also contributing towards strong sales of tissue products and people are becoming accustomed to using them. Apart from growing economy and middle class, the country is also witnessing other trends, like increasing urbanisation, westernisation of lifestyle and growing number of women in the workforce. These factors make India a favourable market for tissue and hygiene products.

Many tissue and hygiene products manufacturers are finding pockets of growth, most notably small players like Nobel hygiene. As far as competitive landscape is concerned, Procter & Gamble Home Products Ltd leads the market and top three players account for around 55% of the market share in value terms.

This report focuses on quantitative market metrics in order to characterise the growth and evolution of India tissue market. Our research report analyses companies’ market position, growth potential and competitive strategies.

Our report elaborates the following aspects of tissue and hygiene market in the country:

• Global Tissue and Hygiene Market Overview
• India Tissue and Hygiene Market Outlook, Market Size by Value, Market Share & Forecast
• Tissue and Hygiene Market Segmental Analysis- By Category, By Company, By Point of Sale and By Region
• India Tissue and Hygiene Market Supply Chain Analysis
• India Tissue and Hygiene Market Dynamics ( Drivers & Challenges)
• Tissue and Hygiene Market Trends & Developments
• Tissue and Hygiene Policy and Regulatory Landscape
• India Tissue and Hygiene Import-Export analysis
• India Economic Profile &Analysis
• Competitive Landscape & Strategic Recommendations

Why You Should Buy This Report?

• To have a comprehensive understanding of India Tissue and Hygiene Market explained through 26 data figures and 17 tables
• To understand that how are small manufacturers finding growth in India tissue & hygiene industry?
• To help companies in making informed decision through in-depth knowledge of the market size in value terms, macro drivers, challenges and on-going industry trends
• To obtain competitive advantage over rivals
• To add weight to presentations and marketing material
• To avail 10% customization in the report without any extra charges and get research data or trends added in the report as per the buyer’s specific needs