Global Magazine Advertising - Procurement Market Intelligence Report

  • ID: 4497584
  • Report
  • Region: Global
  • 79 pages
  • SpendEdge
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FEATURED COMPANIES

  • BBDO
  • Dentsu
  • Leo Burnett
  • Ogilvy & Mather
  • Saatchi & Saatchi
  • MORE
About Magazine Advertising Market

Magazine advertising is a type of printed form of advertising which is placed throughout magazine publications. Strategically placed advertising in magazine publications can drive up sales significantly. Additionally, buyers must advertise their products/brands in relevant magazines to drive up sales. However, the transition toward digital advertisements such as e-mail, social media, and paid search marketing is gaining momentum across regions due to their wide reach, ease of content modification, and convenience in terms of accessing content for end-consumers. This, in turn, is leading to the negative growth of the global magazine advertising market.

Covered in this report

The report provides actionable insights to improve source-to-contract cycle performance in the Global Magazine Advertising Market. It helps sourcing professionals formulate better category strategies, enhance savings, understand supplier and market challenges, and implement sourcing best practices.

The report, Global Magazine Advertising Market, provides up-to-date information about market shifts and potential risks, as well as in-depth knowledge of products and services, which can help in planning and in executing category management activities. It focuses on the cost-saving aspects of procurement and on providing insights that can lead to optimization of category spend.

Category drivers
  • The high shelf-life of magazines leading to increased visibility
  • For a full, detailed list, view our report
Category constraints
  • The difficulty in identifying the appropriate agency
  • For a full, detailed list, view our report
Procurement best practices
  • To collaborate with service providers that have digital asset management capabilities
  • For a full, detailed list, view our report
Key questions answered in this report
  • What are the market dynamics?
  • What are the key market trends?
  • What are the category growth drivers?
  • What are the constraints to category growth?
  • Who are the suppliers in this market?
  • What are the demand-supply shifts?
  • What are the major category requirements?
  • What are the procurement best practices in this market?
You can request one free hour of our analyst’s time when you purchase this market report. Details are provided within the report.
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Note: Product cover images may vary from those shown
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FEATURED COMPANIES

  • BBDO
  • Dentsu
  • Leo Burnett
  • Ogilvy & Mather
  • Saatchi & Saatchi
  • MORE
PART 1: CATEGORY AT A GLANCE
  • TAKEAWAY 01 - Market Overview
  • TAKEAWAY 02 - Demand and Supply Snapshot
  • TAKEAWAY 03 - Key Market Dynamics
  • TAKEAWAY 04 - Supply Market Highlights
  • TAKEAWAY 05 - Pricing Insights
  • TAKEAWAY 06 - Procurement Insights
PART 2: SCOPE OF THE REPORT
  • Category Definition
  • Research Methodology
PART 3: MARKET INSIGHTS
  • Category Spend Analysis
  • Category Maturity by Regions
  • Demand-Supply Shifts
  • Regional Demand-Supply Snapshot
  • Market Developments
  • Regional Impact of Trends
  • Key Category Growth Drivers and Corresponding Regional Impacts
  • Major Category Growth Constraints and Corresponding Regional Impacts
  • Key Current Technological Innovations
  • Major Regulatory Frameworks
  • Strategic Sustainability Practices
  • Porter’s Five Forces
  • PESTLE Analysis
PART 4: SUPPLY MARKET INSIGHTS
  • Supplier Operational Capability Matrix
  • Other Prominent Suppliers by Region: Operational Capability Matrix
  • Supplier Functional Capability Matrix
  • Other Prominent Suppliers by Region: Functional Capability Matrix
  • Key Clients
  • Supplier Cost Breakup
  • Supplier Positioning Matrix
PART 5: PRICING INSIGHTS
  • Pricing Models Snapshot
  • Pricing Models - Pros and Cons
  • Billing Rates
PART 6: PROCUREMENT INSIGHTS
  • Major Category Requirements
  • Major Procurement Pain Points
  • Category Sourcing Evolution Matrix
  • Procurement Best Practices
  • Cost-saving Opportunities
  • Supplier Selection Criteria
  • Category Negotiation Strategies
  • SLA Terms
  • Supplier Evaluation Criteria
  • Category Risk Analysis
PART 7: TOP FIVE SUPPLIERS
  • BBDO
  • Leo Burnett
  • Saatchi & Saatchi
  • Ogilvy & Mather
  • Dentsu
PART 8: APPENDIX
  • Glossary
  • Key Notes
Note: Product cover images may vary from those shown
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FEATURED COMPANIES

  • BBDO
  • Dentsu
  • Leo Burnett
  • Ogilvy & Mather
  • Saatchi & Saatchi
  • MORE
New Report Released: Global Magazine Advertising Category - Procurement Market Intelligence Report 2018-2022.

The author of the report recognizes the following companies as the key suppliers in the Global Magazine Advertising Category - Procurement Market Intelligence Report: BBDO, Leo Burnett, Saatchi & Saatchi, Ogilvy & Mather, and Dentsu.

Commenting on the report, an analyst from the research team said: “One of the procurement best practices for buyers is to opt for service providers that have digital asset management capabilities.”

According to the report, one of the key growth contributors for the global magazine advertising market is the integration of technical aspects to enhance the impact of magazine advertising on end-consumers.

Further, the report states that a major procurement challenge experienced by the buyers is the difficulty in identifying service providers that possess skills and expertise in creating innovative magazine advertising campaigns.

The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains actionable insights to improve source-to-contract cycle performance in addition to a PESTLE analysis.
Note: Product cover images may vary from those shown
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  • BBDO
  • Leo Burnett
  • Saatchi & Saatchi
  • Ogilvy & Mather
  • Dentsu
Note: Product cover images may vary from those shown
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Note: Product cover images may vary from those shown
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