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Tampons - Global Market Trajectory & Analytics

  • ID: 450621
  • Report
  • April 2021
  • Region: Global
  • Global Industry Analysts, Inc
Knowing the Psychographic Profile of Consumer Vital for Success

FEATURED COMPANIES

  • ALBAAD.com
  • Asaleo Care Limited
  • Bodywise (UK) Ltd.
  • Lil-lets Group Limited
  • Procter & Gamble
  • Unicharm Corporation
  • MORE
Global Tampons Market to Reach $4.6 Billion by 2027

Amid the COVID-19 crisis, the global market for Tampons estimated at US$3.5 Billion in the year 2020, is projected to reach a revised size of US$4.6 Billion by 2027, growing at a CAGR of 4% over the analysis period 2020-2027. Radially Wound Pledget, one of the segments analyzed in the report, is projected to record a 4.5% CAGR and reach US$2.2 Billion by the end of the analysis period. After an early analysis of the business implications of the pandemic and its induced economic crisis, growth in the Rectangular Pad segment is readjusted to a revised 3.7% CAGR for the next 7-year period.

The U.S. Market is Estimated at $937.9 Million, While China is Forecast to Grow at 7.2% CAGR

The Tampons market in the U.S. is estimated at US$937.9 Million in the year 2020. China, the world`s second largest economy, is forecast to reach a projected market size of US$986 Million by the year 2027 trailing a CAGR of 7.2% over the analysis period 2020 to 2027. Among the other noteworthy geographic markets are Japan and Canada, each forecast to grow at 1.2% and 3.1% respectively over the 2020-2027 period. Within Europe, Germany is forecast to grow at approximately 2.1% CAGR.

Square Pad Segment to Record 3.4% CAGR

In the global Square Pad segment, USA, Canada, Japan, China and Europe will drive the 3% CAGR estimated for this segment. These regional markets accounting for a combined market size of US$571.1 Million in the year 2020 will reach a projected size of US$700.3 Million by the close of the analysis period. China will remain among the fastest growing in this cluster of regional markets. Led by countries such as Australia, India, and South Korea, the market in Asia-Pacific is forecast to reach US$649.9 Million by the year 2027, while Latin America will expand at a 4.3% CAGR through the analysis period.

Select Competitors (Total 25 Featured):
  • ALBAAD.com
  • Asaleo Care Limited
  • Bodywise (UK) Ltd.
  • Edgewell Personal Care Company
  • First Quality Enterprises, Inc.
  • Kimberly-Clark Corporation
  • Lil-lets Group Limited
  • Procter & Gamble
  • Svenska Cellulosa Aktiebolaget (SCA)
  • Unicharm Corporation
Note: Product cover images may vary from those shown

FEATURED COMPANIES

  • ALBAAD.com
  • Asaleo Care Limited
  • Bodywise (UK) Ltd.
  • Lil-lets Group Limited
  • Procter & Gamble
  • Unicharm Corporation
  • MORE
I. METHODOLOGY

II. EXECUTIVE SUMMARY

1. MARKET OVERVIEW
  • Influencer Market Insights
  • World Market Trajectories
  • Tampons: Offering Menstrual Protection with Lifestyle Advantages
  • Recent Market Activity
  • Focused Marketing, Education, and New, Better, and Safe Technologies: Key Factors Sustaining Consumer Interest
  • Major Factors Influencing Tampon Adoption
  • Packaging and Marketing of Tampons
  • Misconceptions about Tampons
  • Growing Focus on Feminine Health, Comfort and Convenience Benefits Market Adoption
  • Global Market Outlook
  • Developed Countries are Traditional Revenue Contributors, while Developing Countries Spearhead Market Growth
  • Tampons Still Beyond the Reach of Many Asian & African Countries
  • Competitive Scenario
  • Consumer Education Continues to Remain a Core Issue
  • Knowing the Psychographic Profile of Consumer Vital for Success
  • Targeted Marketing Critical for Increasing Sales
  • Tampon Manufacturers Increase 'Frankness' in Advertising
  • Private Label Tampons Gain Prominence
  • Manufacturers Depend on Emerging Markets to Increase Sales Momentum
  • Impact of Covid-19 and a Looming Global Recession
2. FOCUS ON SELECT PLAYERS
  • Albaad Massuot Yitzhak Ltd. (Israel)
  • Bodywise (UK) Ltd.
  • Edgewell Personal Care Company (USA)
  • Johnson & Johnson (USA)
  • Playtex Products, Inc. (USA)
  • First Quality Enterprises, Inc. (USA)
  • Kimberly-Clark Corporation (USA)
  • Lil-lets Group Limited (UK)
  • Procter & Gamble (USA)
  • Fater S.p.A. (Italy)
  • Svenska Cellulosa Aktiebolaget (SCA) (Sweden)
  • Asaleo Care Limited (Australia)
  • Unicharm Corporation (Japan)
3. MARKET TRENDS & DRIVERS
  • Despite Health Concerns and Decline in Menstruating Female Population, Innovative Tampons Sustain Demand
  • Recent Tampon Innovations and Advancements
  • Growing Prominence of New-Age Natural, Renewable, Re-usable, and Organic Tampons Benefit Market Expansion
  • Traditional Tampons Found to Contain Glyphosate, Organic Alternatives Emerge to be Attractive
  • Biodegradable, Compostable, and Plastic-Free Products Gain Popularity
  • Natural Tampons: The Way Forward
  • Menstrual Cup with the Potential to Replace Tampons Face Impediments in Mass Adoption, Bodes Well for the Market
  • Favorable Demographic, Social, and Economic Trends Strengthen Market Prospects
  • Teen Population: A Lucrative Demographic Segment & the New Advertising Target
  • Rising Women Workforce: A Business Case for the Hygiene Market
  • Increasing Affluence of the Ballooning Middle Class Population
  • Online Sales Offers New Avenues of Growth
4. GLOBAL MARKET PERSPECTIVE

III. MARKET ANALYSIS
  • UNITED STATES
  • CANADA
  • JAPAN
  • CHINA
  • EUROPE
  • FRANCE
  • GERMANY
  • ITALY
  • UNITED KINGDOM
  • SPAIN
  • RUSSIA
  • REST OF EUROPE
  • ASIA-PACIFIC
  • AUSTRALIA
  • INDIA
  • SOUTH KOREA
  • REST OF ASIA-PACIFIC
  • LATIN AMERICA
  • ARGENTINA
  • BRAZIL
  • MEXICO
  • REST OF LATIN AMERICA
  • MIDDLE EAST
  • IRAN
  • ISRAEL
  • SAUDI ARABIA
  • UNITED ARAB EMIRATES
  • REST OF MIDDLE EAST
  • AFRICA
IV. COMPETITION
  • Total Companies Profiled: 25
Note: Product cover images may vary from those shown
  • ALBAAD.com
  • Asaleo Care Limited
  • Bodywise (UK) Ltd.
  • Edgewell Personal Care Company
  • First Quality Enterprises, Inc.
  • Kimberly-Clark Corporation
  • Lil-lets Group Limited
  • Procter & Gamble
  • Svenska Cellulosa Aktiebolaget (SCA)
  • Unicharm Corporation
Note: Product cover images may vary from those shown
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