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Hot Drinks in Guatemala

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    Report

  • 37 Pages
  • December 2025
  • Region: Guatemala
  • Euromonitor International
  • ID: 450681
Retail sales of hot drinks in Guatemala are set for moderate value growth in 2025, supported by positive economic conditions, though consumers remain highly price-sensitive. Coffee continues to dominate, with a balance of affordability-focused purchases with selective premium offerings. Younger generations are driving demand for cold, functional, and origin-driven products, while tea is benefitting from an increasing number wellness-led innovations.

This Hot Drinks in Guatemala report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2020-2024, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2029 illustrate how the market is set to change.

Product coverage: Coffee, Other Hot Drinks, Tea.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Hot Drinks market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

EXECUTIVE SUMMARY
  • Guatemalans balance affordability with premium choices
KEY DATA FINDINGS
INDUSTRY PERFORMANCE
  • Positive economic conditions fuel value growth but consumers remain price sensitive
  • Affordability continues to shape coffee purchasing habits although premium variants gain traction
  • Innovation in cold, functional and origin-driven hot drinks targets younger generations
WHAT’S NEXT?
  • Coffee will see sustained demand, thanks to development of local production
  • Tea will benefit from wellness focus
  • Flavoured powder drinks will struggle to maintain relevance
COMPETITIVE LANDSCAPE
  • Nestlé strengthens its leadership through affordability-driven strategy
  • Walmart gains ground as value-seeking intensifies, while branded players strengthen emotional and quality-led strategies
CHANNELS
  • Small local grocers continue to lead sales
  • Convenience stores show dynamism
  • Foodservice vs retail split
MARKET DATA
  • Table 1 Sales of Hot Drinks by Retail vs Foodservice: % Volume Breakdown 2020-2025
  • Table 2 Sales of Hot Drinks by Retail vs Foodservice: % Volume Growth 2020-2025
  • Table 3 Retail Sales of Hot Drinks by Category: Volume 2020-2025
  • Table 4 Retail Sales of Hot Drinks by Category: Value 2020-2025
  • Table 5 Retail Sales of Hot Drinks by Category: % Volume Growth 2020-2025
  • Table 6 Retail Sales of Hot Drinks by Category: % Value Growth 2020-2025
  • Table 7 Foodservice Sales of Hot Drinks by Category: Volume 2020-2025
  • Table 8 Foodservice Sales of Hot Drinks by Category: % Volume Growth 2020-2025
  • Table 9 Total Sales of Hot Drinks by Category: Total Volume 2020-2025
  • Table 10 Total Sales of Hot Drinks by Category: % Total Volume Growth 2020-2025
  • Table 11 NBO Company Shares of Hot Drinks: % Retail Value 2021-2025
  • Table 12 LBN Brand Shares of Hot Drinks: % Retail Value 2022-2025
  • Table 13 Penetration of Private Label in Hot Drinks by Category: % Retail Value 2020-2025
  • Table 14 Retail Distribution of Hot Drinks by Format: % Volume 2020-2025
  • Table 15 Retail Distribution of Hot Drinks by Format and Category: % Volume 2025
  • Table 16 Forecast Sales of Hot Drinks by Retail vs Foodservice: % Volume Breakdown 2025-2030
  • Table 17 Forecast Sales of Hot Drinks by Retail vs Foodservice: % Volume Growth 2025-2030
  • Table 18 Forecast Retail Sales of Hot Drinks by Category: Volume 2025-2030
  • Table 19 Forecast Retail Sales of Hot Drinks by Category: Value 2025-2030
  • Table 20 Forecast Retail Sales of Hot Drinks by Category: % Volume Growth 2025-2030
  • Table 21 Forecast Retail Sales of Hot Drinks by Category: % Value Growth 2025-2030
  • Table 22 Forecast Foodservice Sales of Hot Drinks by Category: Volume 2025-2030
  • Table 23 Forecast Foodservice Sales of Hot Drinks by Category: % Volume Growth 2025-2030
  • Table 24 Forecast Total Sales of Hot Drinks by Category: Total Volume 2025-2030
  • Table 25 Forecast Total Sales of Hot Drinks by Category: % Total Volume Growth 2025-2030
COUNTRY REPORTS
SOURCES
  • Summary 1 Research Sources
COFFEE IN GUATEMALAKEY DATA FINDINGS
2025 DEVELOPMENTS
  • Strong cultural tradition sustains coffee demand
INDUSTRY PERFORMANCE
  • Demand for coffee remains resilient, despite rising prices
  • Fresh ground coffee pods leads growth
WHAT’S NEXT?
  • Younger consumers will sustain coffee consumption
  • Continued diversification with cold brew coffee options, as players seek to connecting with the preferences of younger generations
  • State support and sustainability initiatives to drive growth
COMPETITIVE LANDSCAPE
  • INCASA maintains leadership but faces growing pressure from Nestlé.
  • Walmart expands its presence, while Nescafé strengthens its position through focus on local identity and diversification
CHANNELS
  • Small grocers remains most relevant channel,
  • Convenience stores and supermarket chains gain ground
CATEGORY DATA
  • Table 26 Retail Sales of Coffee by Category: Volume 2020-2025
  • Table 27 Retail Sales of Coffee by Category: Value 2020-2025
  • Table 28 Retail Sales of Coffee by Category: % Volume Growth 2020-2025
  • Table 29 Retail Sales of Coffee by Category: % Value Growth 2020-2025
  • Table 30 NBO Company Shares of Coffee: % Retail Value 2021-2025
  • Table 31 LBN Brand Shares of Coffee: % Retail Value 2022-2025
  • Table 32 Forecast Retail Sales of Coffee by Category: Volume 2025-2030
  • Table 33 Forecast Retail Sales of Coffee by Category: Value 2025-2030
  • Table 34 Forecast Retail Sales of Coffee by Category: % Volume Growth 2025-2030
  • Table 35 Forecast Retail Sales of Coffee by Category: % Value Growth 2025-2030
COUNTRY REPORTSTEA IN GUATEMALAKEY DATA FINDINGS
2025 DEVELOPMENTS
  • Tea benefits from health and wellness focus
INDUSTRY PERFORMANCE
  • Consumers increasingly embrace tea for health and wellbeing benefits
  • Green and herbal teas drive growth
WHAT’S NEXT?
  • Scope to build consumption habits amongst younger generations
  • Functional innovations will drive wellness-oriented consumption
  • Local tea production will expand with wellness-focused offerings
COMPETITIVE LANDSCAPE
  • Tea players seek to broaden consumption beyond health-driven occasions
  • Lipton gains momentum
CHANNELS
  • Supermarket chains are key for sales of packaged tea
  • Modern retail expands while driving innovation
CATEGORY DATA
  • Table 36 Retail Sales of Tea by Category: Volume 2020-2025
  • Table 37 Retail Sales of Tea by Category: Value 2020-2025
  • Table 38 Retail Sales of Tea by Category: % Volume Growth 2020-2025
  • Table 39 Retail Sales of Tea by Category: % Value Growth 2020-2025
  • Table 40 NBO Company Shares of Tea: % Retail Value 2021-2025
  • Table 41 LBN Brand Shares of Tea: % Retail Value 2022-2025
  • Table 42 Forecast Retail Sales of Tea by Category: Volume 2025-2030
  • Table 43 Forecast Retail Sales of Tea by Category: Value 2025-2030
  • Table 44 Forecast Retail Sales of Tea by Category: % Volume Growth 2025-2030
  • Table 45 Forecast Retail Sales of Tea by Category: % Value Growth 2025-2030
COUNTRY REPORTSOTHER HOT DRINKS IN GUATEMALAKEY DATA FINDINGS
2025 DEVELOPMENTS
  • Other hot drinks face pressure from coffee and RTD offerings
INDUSTRY PERFORMANCE
  • Other hot drinks lose ground to coffee and more convenient alternatives
  • Flavoured powder drinks leads growth
WHAT'S NEXT?
  • Other hot drinks will be impacted by Guatemalans' growing preference for RTD beverages and a declining birth rate
  • Innovations balance nutritional functionality with indulgence
  • Sustainability and health will be key growth drivers in other plant-based hot drinks
COMPETITIVE LANDSCAPE
  • Leading brands focus on convenience and nutritional value
  • Choco Panda gains traction
CHANNELS
  • Small local grocers remains key channel for other hot drinks, especially affordable atole
  • Supermarket and hypermarket chains continue to expand
CATEGORY DATA
  • Table 46 Retail Sales of Other Hot Drinks by Category: Volume 2020-2025
  • Table 47 Retail Sales of Other Hot Drinks by Category: Value 2020-2025
  • Table 48 Retail Sales of Other Hot Drinks by Category: % Volume Growth 2020-2025
  • Table 49 Retail Sales of Other Hot Drinks by Category: % Value Growth 2020-2025
  • Table 50 NBO Company Shares of Other Hot Drinks: % Retail Value 2021-2025
  • Table 51 LBN Brand Shares of Other Hot Drinks: % Retail Value 2022-2025
  • Table 52 Forecast Retail Sales of Other Hot Drinks by Category: Volume 2025-2030
  • Table 53 Forecast Retail Sales of Other Hot Drinks by Category: Value 2025-2030
  • Table 54 Forecast Retail Sales of Other Hot Drinks by Category: % Volume Growth 2025-2030
  • Table 55 Forecast Retail Sales of Other Hot Drinks by Category: % Value Growth 2025-2030
COUNTRY REPORTS