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Hot Drinks in Pakistan

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    Report

  • 36 Pages
  • December 2025
  • Region: Pakistan
  • Euromonitor International
  • ID: 450682
Demand for hot drinks is increasing in Pakistan, supported by easing inflation, currency stability, and improving consumer confidence. Rising purchasing power is encouraging a shift from basic, price-led consumption towards branded, premium, and health-oriented options. Tea remains the dominant category, with packaged flavoured, green, and herbal variants expanding, particularly in urban areas.

This Hot Drinks in Pakistan report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2020-2024, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2029 illustrate how the market is set to change.

Product coverage: Coffee, Other Hot Drinks, Tea.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Hot Drinks market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

EXECUTIVE SUMMARY
  • Economic recovery fuels premiumisation in hot drinks
KEY DATA FINDINGS
INDUSTRY PERFORMANCE
  • Robust growth for hot drinks, with tea remaining undisputed leader
  • Rising disposable incomes fuel premiumisation, with health and wellness impacting consumer choices
  • Urban café culture drives demand for coffee amongst younger consumers
WHAT’S NEXT?
  • Stabilising economy will boost demand
  • Tea will remain hot beverage of choice
  • Modern retail channel expansion will be key growth driver
COMPETITIVE LANDSCAPE
  • Tapal Tea leads amid growing competition
  • Vital Group leads growth through affordability strategy
CHANNELS
  • Traditional stores lead sales
  • E-commerce drives retail transformation
  • Foodservice vs retail split
MARKET DATA
  • Table 1 Sales of Hot Drinks by Retail vs Foodservice: % Volume Breakdown 2020-2025
  • Table 2 Sales of Hot Drinks by Retail vs Foodservice: % Volume Growth 2020-2025
  • Table 3 Retail Sales of Hot Drinks by Category: Volume 2020-2025
  • Table 4 Retail Sales of Hot Drinks by Category: Value 2020-2025
  • Table 5 Retail Sales of Hot Drinks by Category: % Volume Growth 2020-2025
  • Table 6 Retail Sales of Hot Drinks by Category: % Value Growth 2020-2025
  • Table 7 Foodservice Sales of Hot Drinks by Category: Volume 2020-2025
  • Table 8 Foodservice Sales of Hot Drinks by Category: % Volume Growth 2020-2025
  • Table 9 Total Sales of Hot Drinks by Category: Total Volume 2020-2025
  • Table 10 Total Sales of Hot Drinks by Category: % Total Volume Growth 2020-2025
  • Table 11 NBO Company Shares of Hot Drinks: % Retail Value 2021-2025
  • Table 12 LBN Brand Shares of Hot Drinks: % Retail Value 2022-2025
  • Table 13 Penetration of Private Label in Hot Drinks by Category: % Retail Value 2020-2025
  • Table 14 Retail Distribution of Hot Drinks by Format: % Volume 2020-2025
  • Table 15 Retail Distribution of Hot Drinks by Format and Category: % Volume 2025
  • Table 16 Forecast Sales of Hot Drinks by Retail vs Foodservice: % Volume Breakdown 2025-2030
  • Table 17 Forecast Sales of Hot Drinks by Retail vs Foodservice: % Volume Growth 2025-2030
  • Table 18 Forecast Retail Sales of Hot Drinks by Category: Volume 2025-2030
  • Table 19 Forecast Retail Sales of Hot Drinks by Category: Value 2025-2030
  • Table 20 Forecast Retail Sales of Hot Drinks by Category: % Volume Growth 2025-2030
  • Table 21 Forecast Retail Sales of Hot Drinks by Category: % Value Growth 2025-2030
  • Table 22 Forecast Foodservice Sales of Hot Drinks by Category: Volume 2025-2030
  • Table 23 Forecast Foodservice Sales of Hot Drinks by Category: % Volume Growth 2025-2030
  • Table 24 Forecast Total Sales of Hot Drinks by Category: Total Volume 2025-2030
  • Table 25 Forecast Total Sales of Hot Drinks by Category: % Total Volume Growth 2025-2030
COUNTRY REPORTS
SOURCES
  • Summary 1 Research Sources
COFFEE IN PAKISTANKEY DATA FINDINGS
2025 DEVELOPMENTS
  • Young, urban consumers seek premium experiences
INDUSTRY PERFORMANCE
  • Rising coffee culture drives sales
  • Instant coffee mixes leads growth
WHAT’S NEXT?
  • Rising premiumisation will create new opportunities
  • Home brewing represents strong growth prospect
  • Health and wellness trend will impact consumer choices
COMPETITIVE LANDSCAPE
  • Nestlé SA retains its unassailable lead
CHANNELS
  • Small local grocers continues to be most important channel
  • E-commerce gains traction
CATEGORY DATA
  • Table 26 Retail Sales of Coffee by Category: Volume 2020-2025
  • Table 27 Retail Sales of Coffee by Category: Value 2020-2025
  • Table 28 Retail Sales of Coffee by Category: % Volume Growth 2020-2025
  • Table 29 Retail Sales of Coffee by Category: % Value Growth 2020-2025
  • Table 30 NBO Company Shares of Coffee: % Retail Value 2021-2025
  • Table 31 LBN Brand Shares of Coffee: % Retail Value 2022-2025
  • Table 32 Forecast Retail Sales of Coffee by Category: Volume 2025-2030
  • Table 33 Forecast Retail Sales of Coffee by Category: Value 2025-2030
  • Table 34 Forecast Retail Sales of Coffee by Category: % Volume Growth 2025-2030
  • Table 35 Forecast Retail Sales of Coffee by Category: % Value Growth 2025-2030
COUNTRY REPORTSTEA IN PAKISTANKEY DATA FINDINGS
2025 DEVELOPMENTS
  • Improving economic conditions support growth
INDUSTRY PERFORMANCE
  • Improving economy boosts tea consumption
  • Black tea bags leads growth
WHAT’S NEXT?
  • Continued shift from unbranded to branded tea
  • Digitalisation will help to increase customer engagement
  • Health and wellness will become increasingly important growth driver
COMPETITIVE LANDSCAPE
  • Tapal Tea dominates sales
  • Vital Group leads growth
CHANNELS
  • Small local grocers continue to play key role
  • E-commerce is most dynamic channel
CATEGORY DATA
  • Table 36 Retail Sales of Tea by Category: Volume 2020-2025
  • Table 37 Retail Sales of Tea by Category: Value 2020-2025
  • Table 38 Retail Sales of Tea by Category: % Volume Growth 2020-2025
  • Table 39 Retail Sales of Tea by Category: % Value Growth 2020-2025
  • Table 40 NBO Company Shares of Tea: % Retail Value 2021-2025
  • Table 41 LBN Brand Shares of Tea: % Retail Value 2022-2025
  • Table 42 Forecast Retail Sales of Tea by Category: Volume 2025-2030
  • Table 43 Forecast Retail Sales of Tea by Category: Value 2025-2030
  • Table 44 Forecast Retail Sales of Tea by Category: % Volume Growth 2025-2030
  • Table 45 Forecast Retail Sales of Tea by Category: % Value Growth 2025-2030
COUNTRY REPORTSOTHER HOT DRINKS IN PAKISTANKEY DATA FINDINGS
2025 DEVELOPMENTS
  • Urbanisation drives sales of other hot drinks
INDUSTRY PERFORMANCE
  • Rising urbanisation boosts demand for convenient, packaged offerings
  • Chocolate-based offerings are increasingly desirable
WHAT’S NEXT?
  • Absence of local players offers significant opportunity
  • Re-entry of Ovaltine signals new confidence in Pakistan
  • Expansion of health-focused offerings
COMPETITIVE LANDSCAPE
  • Nestlé’s Milo maintain its lead
  • Milo meets needs of increasingly health-conscious parents
CHANNELS
  • Small local grocers leads sales
  • Hypermarkets represents most dynamic channel
CATEGORY DATA
  • Table 46 Retail Sales of Other Hot Drinks by Category: Volume 2020-2025
  • Table 47 Retail Sales of Other Hot Drinks by Category: Value 2020-2025
  • Table 48 Retail Sales of Other Hot Drinks by Category: % Volume Growth 2020-2025
  • Table 49 Retail Sales of Other Hot Drinks by Category: % Value Growth 2020-2025
  • Table 50 NBO Company Shares of Other Hot Drinks: % Retail Value 2021-2025
  • Table 51 LBN Brand Shares of Other Hot Drinks: % Retail Value 2022-2025
  • Table 52 Forecast Retail Sales of Other Hot Drinks by Category: Volume 2025-2030
  • Table 53 Forecast Retail Sales of Other Hot Drinks by Category: Value 2025-2030
  • Table 54 Forecast Retail Sales of Other Hot Drinks by Category: % Volume Growth 2025-2030
  • Table 55 Forecast Retail Sales of Other Hot Drinks by Category: % Value Growth 2025-2030
COUNTRY REPORTS

Companies Mentioned (Partial List)

A selection of companies mentioned in this report includes, but is not limited to:



Tapal Tea (pvt) Ltd

Unilever Pakistan Ltd