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Hot Drinks in Pakistan

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    Report

  • 33 Pages
  • December 2022
  • Region: Pakistan
  • Euromonitor International
  • ID: 450682
Hot drinks is a key industry in Pakistan. Tea is highly popular among local consumers. In particular, middle-aged and older consumers prefer tea. However, urbanisation and retail modernisation are increasing awareness of and interest in coffee, especially among the growing younger urban middle-class population in the country. While the tea culture is more ingrained and tea dominates sales, a coffee culture and coffee consumption are fast-emerging trends in Pakistan.

The Hot Drinks in Pakistan report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2017-2021, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2026 illustrate how the market is set to change.

Product coverage: Coffee, Other Hot Drinks, Tea.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Hot Drinks market
  • Pinpoint growth sectors and identify factors driving change
  • Understand the competitive environment, the market’s major players and leading brands
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

HOT DRINKS IN PAKISTAN
EXECUTIVE SUMMARY
  • Hot drinks in 2022: The big picture
  • 2022 key trends
  • Competitive landscape
  • Retailing developments
  • Foodservice vs retail split
  • What next for hot drinks?
MARKET DATA
  • Table 1 Sales of Hot Drinks by Retail vs Foodservice: % Volume Breakdown 2017-2022
  • Table 2 Sales of Hot Drinks by Retail vs Foodservice: % Volume Growth 2017-2022
  • Table 3 Retail Sales of Hot Drinks by Category: Volume 2017-2022
  • Table 4 Retail Sales of Hot Drinks by Category: Value 2017-2022
  • Table 5 Retail Sales of Hot Drinks by Category: % Volume Growth 2017-2022
  • Table 6 Retail Sales of Hot Drinks by Category: % Value Growth 2017-2022
  • Table 7 Foodservice Sales of Hot Drinks by Category: Volume 2017-2022
  • Table 8 Foodservice Sales of Hot Drinks by Category: % Volume Growth 2017-2022
  • Table 9 Total Sales of Hot Drinks by Category: Total Volume 2017-2022
  • Table 10 Total Sales of Hot Drinks by Category: % Total Volume Growth 2017-2022
  • Table 11 NBO Company Shares of Hot Drinks: % Retail Value 2018-2022
  • Table 12 LBN Brand Shares of Hot Drinks: % Retail Value 2019-2022
  • Table 13 Retail Distribution of Hot Drinks by Format: % Volume 2017-2022
  • Table 14 Retail Distribution of Hot Drinks by Format and Category: % Volume 2022
  • Table 15 Forecast Sales of Hot Drinks by Retail vs Foodservice: % Volume Breakdown 2022-2027
  • Table 16 Forecast Sales of Hot Drinks by Retail vs Foodservice: % Volume Growth 2022-2027
  • Table 17 Forecast Retail Sales of Hot Drinks by Category: Volume 2022-2027
  • Table 18 Forecast Retail Sales of Hot Drinks by Category: Value 2022-2027
  • Table 19 Forecast Retail Sales of Hot Drinks by Category: % Volume Growth 2022-2027
  • Table 20 Forecast Retail Sales of Hot Drinks by Category: % Value Growth 2022-2027
  • Table 21 Forecast Foodservice Sales of Hot Drinks by Category: Volume 2022-2027
  • Table 22 Forecast Foodservice Sales of Hot Drinks by Category: % Volume Growth 2022-2027
  • Table 23 Forecast Total Sales of Hot Drinks by Category: Total Volume 2022-2027
  • Table 24 Forecast Total Sales of Hot Drinks by Category: % Total Volume Growth 2022-2027
DISCLAIMER
SOURCES
  • Summary 1 Research Sources
COFFEE IN PAKISTANKEY DATA FINDINGS
2022 DEVELOPMENTS
  • Modern young urban consumers spur volume sales growth
  • New blends maintain interest in Nescafé instant coffees
  • Shift towards modern grocery retailers boosts the offer and sales of coffee
PROSPECTS AND OPPORTUNITIES
  • Marketing and promotions to grow awareness and sales of coffee
  • Social media and coffee shops to boost awareness and taste acquisition
  • Higher prices provide a challenge to coffee
CATEGORY DATA
  • Table 25 Retail Sales of Coffee by Category: Volume 2017-2022
  • Table 26 Retail Sales of Coffee by Category: Value 2017-2022
  • Table 27 Retail Sales of Coffee by Category: % Volume Growth 2017-2022
  • Table 28 Retail Sales of Coffee by Category: % Value Growth 2017-2022
  • Table 29 NBO Company Shares of Coffee: % Retail Value 2018-2022
  • Table 30 LBN Brand Shares of Coffee: % Retail Value 2019-2022
  • Table 31 Forecast Retail Sales of Coffee by Category: Volume 2022-2027
  • Table 32 Forecast Retail Sales of Coffee by Category: Value 2022-2027
  • Table 33 Forecast Retail Sales of Coffee by Category: % Volume Growth 2022-2027
  • Table 34 Forecast Retail Sales of Coffee by Category: % Value Growth 2022-2027
TEA IN PAKISTANKEY DATA FINDINGS
2022 DEVELOPMENTS
  • Tapal Tea leverages a varied offer to cast a wide net over consumers
  • Convenience factor pushes shift from loose to packaged and bagged black tea
  • Consumers shift towards modern retail outlets
PROSPECTS AND OPPORTUNITIES
  • New and innovative flavours can expand the customer base
  • Increasingly health-conscious consumer base to inform new product development
  • Instant tea can gain a lot of traction from the convenience factor
CATEGORY DATA
  • Table 35 Retail Sales of Tea by Category: Volume 2017-2022
  • Table 36 Retail Sales of Tea by Category: Value 2017-2022
  • Table 37 Retail Sales of Tea by Category: % Volume Growth 2017-2022
  • Table 38 Retail Sales of Tea by Category: % Value Growth 2017-2022
  • Table 39 NBO Company Shares of Tea: % Retail Value 2018-2022
  • Table 40 LBN Brand Shares of Tea: % Retail Value 2019-2022
  • Table 41 Forecast Retail Sales of Tea by Category: Volume 2022-2027
  • Table 42 Forecast Retail Sales of Tea by Category: Value 2022-2027
  • Table 43 Forecast Retail Sales of Tea by Category: % Volume Growth 2022-2027
  • Table 44 Forecast Retail Sales of Tea by Category: % Value Growth 2022-2027
OTHER HOT DRINKS IN PAKISTANKEY DATA FINDINGS
2022 DEVELOPMENTS
  • Horlicks benefits from healthy positioning to increase penetration
  • Convenience and added nutritional value aspect boost chocolate-based flavoured powder drinks
  • Milo benefits from high brand equity and wide distribution to lead the field
PROSPECTS AND OPPORTUNITIES
  • Introducing economy and value sizing to appeal to a wider range of consumers
  • Retail modernisation, urbanisation and marketing to boost awareness and sales
  • Healthy positioning and busy working mothers to push sales of other hot drinks
CATEGORY DATA
  • Table 45 Retail Sales of Other Hot Drinks by Category: Volume 2017-2022
  • Table 46 Retail Sales of Other Hot Drinks by Category: Value 2017-2022
  • Table 47 Retail Sales of Other Hot Drinks by Category: % Volume Growth 2017-2022
  • Table 48 Retail Sales of Other Hot Drinks by Category: % Value Growth 2017-2022
  • Table 49 NBO Company Shares of Other Hot Drinks: % Retail Value 2018-2022
  • Table 50 LBN Brand Shares of Other Hot Drinks: % Retail Value 2019-2022
  • Table 51 Forecast Retail Sales of Other Hot Drinks by Category: Volume 2022-2027
  • Table 52 Forecast Retail Sales of Other Hot Drinks by Category: Value 2022-2027
  • Table 53 Forecast Retail Sales of Other Hot Drinks by Category: % Volume Growth 2022-2027
  • Table 54 Forecast Retail Sales of Other Hot Drinks by Category: % Value Growth 2022-2027

Companies Mentioned

A selection of companies mentioned in this report includes:



Tapal Tea (pvt) Ltd

Unilever Pakistan Ltd