The U.S. biscuits market is expected to reach USD 31.6 billion by 2025. Product innovation and mergers & acquisitions are two major strategies undertaken by key companies in the U.S. biscuits market. These are among key factors contributing to market growth as manufacturers are reformulating their products to gain higher margins as well as meet health-orientated consumer demand. For instance, Mondelez’s belVita established a new trend in the adult breakfast biscuit market and gained the title of on-the-go packaging with nutritional credentials. Key players are consistently striving to widen their product portfolio by acquiring players of adjacent market segments. For instance, Turkey’s Yildiz surpassed US cereals maker Kellogg Co. and UK-based Burton’s Biscuits and became the market leader after acquiring United Biscuits in 2014.
Companies have adopted technologically advanced machinery such as robotics to improve their ability to rapidly prototype & launch new brands, introduce automated quality control instrumentation, maintain consistency in workflow, and develop fully integrated networks to automate baking, packaging, & other operations. Key companies track sales in real time using a network of handheld wireless devices and centralized enterprise resource planning systems. Companies are increasingly promoting their brands as free of trans fats, saturated fats, and artificial flavors & sweeteners, and promoting ingredients such as organic wheat flour, cane sugar, rice syrup, and corn starch. Thus, inclination toward low sugar and calorie content is motivating biscuit manufacturers to develop nutritious biscuits, thus presenting significant growth opportunities to the market.
Further key findings from the report suggest:
Companies have adopted technologically advanced machinery such as robotics to improve their ability to rapidly prototype & launch new brands, introduce automated quality control instrumentation, maintain consistency in workflow, and develop fully integrated networks to automate baking, packaging, & other operations. Key companies track sales in real time using a network of handheld wireless devices and centralized enterprise resource planning systems. Companies are increasingly promoting their brands as free of trans fats, saturated fats, and artificial flavors & sweeteners, and promoting ingredients such as organic wheat flour, cane sugar, rice syrup, and corn starch. Thus, inclination toward low sugar and calorie content is motivating biscuit manufacturers to develop nutritious biscuits, thus presenting significant growth opportunities to the market.
Further key findings from the report suggest:
- The organized segment accounted for the largest share of the type segment in 2016 owing to presence of established market players that adopt competitive strategies to restrain the entry of new players
- Crackers attained the dominant share of the products segment in 2016, which can be attributed to unprecedented growth in snacking as well as consumption while engaging in entertainment activities
- Cookies held the second-largest share in the products segment in 2016 owing to their high consumption and preference by all age groups
- In 2016, wheat held a substantial share of the source segment owing to health and nutritional benefits over all-purpose flour
- Millets is anticipated to grow at an exponential rate throughout the forecast period as a result of increase in consumption by diet & weight-conscious consumers
- E-commerce or online stores are anticipated to exhibit exponential CAGR owing to price discounts offered on major products and greater convenience compared to supermarkets or convenience stores
Table of Contents
Chapter 1 Research Methodology & Scope1.1 Country Market Calculation
1.1.1 Country market: Base estimates
1.1.2 U.S. market: CAGR calculation
1.2 Country-based Segment Share Calculation
1.3 List of Secondary Sources
Chapter 2 Executive Summary
Chapter 3 U.S. Biscuits Market Variables, Trends, & Scope
3.1 Market Segmentation & Scope
3.2 Market Driver Analysis
3.2.1 Growing consumer tastes & preferences
3.2.2 Extensive strategic initiatives undertaken by the companies
3.3 Market Restraint Analysis
3.3.1 Growing commodity, production, and associated costs
3.4 Penetration & Growth Prospect Mapping
3.5 Biscuits Market - SWOT Analysis, By Factor (Political & legal, economic, and technological)
3.6 Industry Analysis - Porter’s
Chapter 4 U.S. Biscuits Market: Type Estimates & Trend Analysis
4.1 U.S. Biscuits Market: Type Movement Analysis
4.2 Organized
4.2.1 Organized market estimates and forecasts, 2014 - 2025 (USD Billion)
4.3 Unorganized
4.3.1 Unorganized market estimates and forecasts, 2014 - 2025 (USD Billion)
Chapter 5 U.S. Biscuits Market: Product Estimates & Trend Analysis
5.1 U.S. Biscuits Market: Product Movement Analysis
5.2 Cookies
5.2.1 Cookies market estimates and forecasts, 2014 - 2025 (USD Billion)
5.3 Filled/Coated Biscuits
5.3.1 Filled/Coated Biscuits market estimates and forecasts, 2014 - 2025 (USD Billion)
5.4 Crackers
5.4.1 Crackers market estimates and forecasts, 2014 - 2025 (USD Billion)
5.4.2 Flat crackers
5.4.2.1 Flat crackers market estimates and forecasts, 2014 - 2025 (USD Billion)
5.4.3 Saltine crackers
5.4.3.1 Saltine crackers market estimates and forecasts, 2014 - 2025 (USD Billion)
5.4.4 Filled crackers
5.4.4.1 Filled crackers market estimates and forecasts, 2014 - 2025 (USD Billion)
5.4.5 Graham Crackers
5.4.5.1 Graham crackers market estimates and forecasts, 2014 - 2025 (USD Billion)
5.5 Cream Wafers
5.5.1 Cream market estimates and forecasts, 2014 - 2025 (USD Billion)
5.6 Others
5.6.1 Others market estimates and forecasts, 2014 - 2025 (USD Billion)
Chapter 6 U.S. Biscuits Market: Source Estimates & Trend Analysis
6.1 U.S. Biscuits Market: Source Movement Analysis
6.2 Oats
6.2.1 Oats market estimates and forecasts, 2014 - 2025 (USD Billion)
6.3 Wheat
6.3.1 Wheat market estimates and forecasts, 2014 - 2025 (USD Billion)
6.4 Millets
6.4.1 Millets market estimates and forecasts, 2014 - 2025 (USD Billion)
6.5 Others
6.5.1 Others market estimates and forecasts, 2014 - 2025 (USD Billion)
Chapter 7 U.S. Biscuits Market: Distribution Channel Estimates & Trend Analysis
7.1 U.S. Biscuits Market: Distribution Channel Movement Analysis
7.2 Specialist Retail Stores
7.2.1 Specialist retail stores market estimates and forecasts, 2014 - 2025 (USD Billion)
7.3 E-commerce
7.3.1 E-commerce market estimates and forecasts, 2014 - 2025 (USD Billion)
7.4 Convenience Stores
7.4.1 Convenience stores market estimates and forecasts, 2014 - 2025 (USD Billion)
7.5 Supermarkets
7.5.1 Supermarkets market estimates and forecasts, 2014 - 2025 (USD Billion)
7.6 Others
7.6.1 Others market estimates and forecasts, 2014 - 2025 (USD Billion)
Chapter 8 Competitive Landscape
8.1 Mondelez International
8.1.1 Company overview
8.1.2 Financial performance
8.1.3 Product benchmarking
8.1.4 Strategic initiatives
8.2 The Britannia Industries Limited
8.2.1 Company overview
8.2.2 Financial performance
8.2.3 Product benchmarking
8.3 The Kellogg Company
8.3.1 Company overview
8.3.2 Financial performance
8.3.3 Product benchmarking
8.3.4 Strategic Initiatives
8.4 United Biscuits Company
8.4.1 Company overview
8.4.2 Product benchmarking
8.4.3 Strategic initiatives
8.5 Parle Products Pvt. Ltd.
8.5.1 Company overview
8.5.2 Product benchmarkingList of Figures
FIG. 1 Market summary, 2016 (USD Billion)
FIG. 2 Market trends & outlook
FIG. 3 Market segmentation & scope
FIG. 4 Market driver relevance analysis (Current & future impact)
FIG. 5 Market restraint relevance analysis (Current & future impact)
FIG. 6 Penetration & growth prospect mapping, by type
FIG. 7 Penetration & growth prospect mapping, by product
FIG. 8 Penetration & growth prospect mapping, by source
FIG. 9 Penetration & growth prospect mapping, by distribution channel
FIG. 10 SWOT Analysis, By Factor (Political & legal, economic, and technological)
FIG. 11 Porter’s Five Forces Analysis
FIG. 12 U.S. biscuits market, type outlook: Key takeaways
FIG. 13 U.S. biscuits market: Type movement analysis
FIG. 14 U.S. organized market, 2014 - 2025 (USD Billion)
FIG. 15 U.S. unorganized market, 2014 - 2025 (USD Billion)
FIG. 16 U.S. biscuits market, product outlook: Key takeaways
FIG. 17 U.S. biscuits market: Product movement analysis
FIG. 18 U.S. cookies market, 2014 - 2025 (USD Billion)
FIG. 19 U.S. filled/coated biscuits market, 2014 - 2025 (USD Billion)
FIG. 20 U.S. crackers market, 2014 - 2025 (USD Billion)
FIG. 21 U.S. flat crackers market, 2014 - 2025 (USD Billion)
FIG. 22 U.S. saltine crackers market, 2014 - 2025 (USD Billion)
FIG. 23 U.S. filled crackers market, 2014 - 2025 (USD Billion)
FIG. 24 U.S. graham crackers market, 2014 - 2025 (USD Billion)
FIG. 25 U.S. cream wafers market, 2014 - 2025 (USD Billion)
FIG. 26 U.S. others market, 2014 - 2025 (USD Billion)
FIG. 27 U.S. biscuits market, source outlook: Key takeaways
FIG. 28 U.S. biscuits market: Source movement analysis
FIG. 29 U.S. oats market, 2014 - 2025 (USD Billion)
FIG. 30 U.S. wheat market, 2014 - 2025 (USD Billion)
FIG. 31 U.S. millets market, 2014 - 2025 (USD Billion)
FIG. 32 U.S. others market, 2014 - 2025 (USD Billion)
FIG. 33 U.S. biscuits market, distribution channel outlook: Key takeaways
FIG. 34 U.S. biscuits market: Distribution channel movement analysis
FIG. 35 U.S. specialist retail stores market, 2014 - 2025 (USD Billion)
FIG. 36 U.S. e-commerce hospitals & clinics market, 2014 - 2025 (USD Billion)
FIG. 37 U.S. convenience stores market, 2014 - 2025 (USD Billion)
FIG. 38 U.S. supermarkets market, 2014 - 2025 (USD Billion)
FIG. 39 U.S. others market, 2014 - 2025 (USD Billion)
Companies Mentioned
- Mondelez International
- The Britannia Industries Limited
- The Kellogg Company
- United Biscuits Company
- Parle Products Pvt. Ltd.
Methodology
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