+353-1-416-8900REST OF WORLD
+44-20-3973-8888REST OF WORLD
1-917-300-0470EAST COAST U.S
1-800-526-8630U.S. (TOLL FREE)

Smart Wrist Wearable: Global Forecast, Value Chain Analysis, and Opportunities and Challenges

  • Report

  • 30 Pages
  • March 2018
  • Region: Global
  • Market Intelligence & Consulting Institute (MIC)
  • ID: 4514510

Faced with a slowdown in the smartphone market, ICT companies have turned to the IoT (Internet of Things) in the hope of finding new sources of opportunity. Among wearable devices, smart wrist wearables - comprising of smartwatch and smart wristband - have unique selling points of freeing up the wearer's hands and providing continuous monitoring. These features, together with the increased investments of Apple and other large vendors, have made wrist wearables the mainstream of the wearable market, and have expanded the market size as a whole. The objective of this report is to analyze the worldwide market, industry, and product developments of smart wrist wearables, and identify their future trends. To this end, the researcher interviewed dozens of prominent suppliers, manufacturers, and distributors of smart wrist wearables, as well as studied brands and their wrist wearable products that have been sold globally.

List of Topics

  • Definition, scope, industrial characteristics of the smart wrist wearable industry, and includes its shipment performance for the period 2016-2017
  • Shipment volume and value forecast of the global and Taiwanese smart wrist wearable industries for the period 2018-2020
  • The industry's value chain analysis, touching on major players in each segment and their product strategies
  • Highlights observed the smart wrist wearable industry that are examined from supply and demand perspectives, and includes opportunities and challenges facing the industry



Table of Contents

1. Preface
2. The Smart Wearable Industry
2.1 Definition and Scope
2.2 Overview of the Global Wrist Wearable Market
2.2.1 Smartwatch Has Become the Fastest Growing Wrist Wearable
2.2.2 The Takeoff of Smartwatch Has Increased the Market Value of Wrist Wearables
2.2.3 Smartwatch Becomes the Popular Seasonal Gift Choice
2.3 Players in the Global Wrist Wearable Market
2.3.1 While New Players are Expanding Overall Market Size, Market Share of the Three Key Players Has Slightly Declined
2.3.2 The Three Key Players: High Sales Driven by Brand Value and Domestic Demand
2.3.3 Other Players: Prioritize Niche Market and Avoid Direct Competition with Key Players
2.3.4 The Game Changing as Watch and IT Companies Join the Wrist Wearable Market
2.3.5 Mobile Phone Companies: Wearable-Mobile Phone Bundles to Create Incentives and Synergies
2.3.6 Startups: Focus on One Product at a Time, and Gradually Expand Product Portfolios or Seek M&As and Investment Offers from Big-name Companies
2.3.7 Other ICT Companies: Differentiate Themselves with Core Competencies
2.3.8 Traditional Watch Companies: Venture into the Smartwatch Market to Maintain Brand Loyalty
2.3.9 Sports Companies: Emphasize Sports Fashion, and Collaborate with Leading ICT Companies for Software and Hardware Integration

3. Industry Outlook
3.1 Products in the Global Wrist Wearable Market
3.2 Smartwatches Priced at USD 600 or Higher are for Branding Purpose
3.3 Fashion Accessory, Mobile Payment, and Emergency Communications are the Main Themes for Wrist Wearables in 2016
3.4 Fashion Accessory
3.5 Mobile Payment
3.6 Emergency Communications

4. Highlighted Topics
4.1 Smartwatch Becoming the Growth Driver for Wrist Wearables
4.2 The Niche Markets for Wrist Wearables are Enjoying Significant Growth
4.3 Smartwatch Starts Acting Like Smartphone
4.4 Form Factor Design and Battery Life as Key Focus
4.5 Niche Markets are Prioritized Leveraging Proprietary Total Solutions

5. Perspective
5.1 Smartwatch is Becoming the Growth Driver for Wrist Wearables
5.2 The Niche Markets for Wrist Wearables are Enjoying Significant Growth

AppendixGlossary of TermsList of Companies
List of Figures
Figure 1: Worldwide Market Volume of Smartwatch and Smart Wristband, 2014-2017
Figure 2: Worldwide Market Value and ASP of Smartwatch and Smartband
Figure 3: Google Search Interest for Smartwatch from 2012 to 2017
Figure 4: Market Share Changes By Brand in the Global Wrist Wearable Market: 2015 vs. 2017
Figure 5: Product Offerings of Major Wrist Wearable Vendors around the World
Figure 6: Global Smart Wearable Devices Market Value, 2015-2021
Figure 7: Leading Vendors and Their Smartwatch Launched in 2016 and 2017
Figure 8: Leading Vendors and Their Smartbands Launched in 2016 and 2017



Companies Mentioned

A selection of companies mentioned in this report includes:

  • Acer
  • Adidas
  • Apple
  • ASUS
  • Better Life Group
  • Blackberry
  • Bulgari
  • Casio
  • Diesel
  • Emporio Armani
  • Epson
  • Fitbit
  • Fossil
  • Garmin
  • GOLife
  • Google
  • Goyourlife Inc.
  • Guider
  • Hermès
  • HTC
  • Huawei
  • Infineon Technologies
  • Intel
  • Jawbone
  • LG
  • MasterCard
  • Meizu
  • MIC
  • Michael Kors
  • Microsoft
  • MiTAC
  • Mobvoi
  • Motorola
  • MyKronoz
  • New balance
  • Nike
  • Nokia
  • Okii
  • Oppo
  • Pebble
  • Philips
  • Polar
  • Samsung
  • Sony
  • Suunto
  • Swarovski
  • Swiss
  • TAG Heuer
  • TomTom
  • Under Armour
  • WISeKey
  • Withings
  • Xiaomi
  • ZT


Primary research with a holistic, cross-domain approach

The exhaustive primary research methods are central to the value that the analyst delivers. A combination of questionnaires and on-site visits to the major manufacturers provides a first view of the latest data and trends. Information is subsequently validated by interviews with the manufacturers' suppliers and customers, covering a holistic industry value chain. This process is backed up by a cross-domain team-based approach, creating an interlaced network across numerous interrelated components and system-level devices to ensure statistical integrity and provide in-depth insight.

Complementing primary research is a running database and secondary research of industry and market information. Dedicated research into the macro-environmental trends shaping the ICT industry also allows the analyst to forecast future development trends and generate foresight perspectives. With more than 20 years of experience and endeavors in research, the methods and methodologies include:


  • Component supplier interviews
  • System supplier interviews
  • User interviews
  • Channel interviews
  • IPO interviews
  • Focus groups
  • Consumer surveys
  • Production databases
  • Financial data
  • Custom databases


  • Technology forecasting and assessment
  • Product assessment and selection
  • Product life cycles
  • Added value analysis
  • Market trends
  • Scenario analysis
  • Competitor analysis