Africa Food Preservatives Market - Trends, Growth, and Forecast (2020 - 2025)

The African food preservatives market is projected to register a CAGR of 3.2% % during the forecast period.

• The market is primarily driven by the growing demand for convenience foods and the extended shelf life of processed foods. In addition, the favorable regulation of preservatives in the African community requiring the labeling laws to declare the presence of preservatives in the food, along with the technological effectiveness assessed by Member States of African Union, is further responsible for boosting the market growth.
• Furthermore, an increase in the production of perishable products, such as meat, poultry, and seafood contributed to the growing demand for food preservatives across the region. For instance, according to the SAPA (South African Poultry Association), the production volume of chicken in South Africa rose by 75.03 per thousand metric ton in 2015.
• However, the health hazards associated with these synthetic food preservatives and the higher cost of natural preservatives are few of the factors restraining market growth.

Key Market Trends

Increasing Consumer Inclination toward Clean Label Products

The current market scenario describes the drive toward ‘natural’, clean label foodstuffs, which has become the single most important issue impacting the preservatives/antioxidants category. This has resulted in a threat to the traditional chemical preservatives from natural alternatives, such as rosemary extract. Organic acids, such as sorbic and benzoic, have been widely used in the past. The availability of these acids in fruits, i.e., natural availability, has paved the way for clean label preservatives in the market. Furthermore, producers have supported innovation and product launches by using organic acids, such as sorbic and benzoic acids, as a natural clean labeled preservative, which is further fueling the market growth across the world. As a result of this trend, the demand for natural preservatives is expected to increase, and therefore, in turn, will provide significant growth opportunities for players operating in the food and beverage market.

Increased Utilization of Preservatives in the Beverage Industries

The use of preservatives in the beverage industry is an important step to avoid the change or spoilage in taste, the color of the drinks, and bitter aftertaste. As soft drinks are high in the water activity and some of them are rich in vitamins and minerals, they are an attractive environment for microbes. The usually low pH of the soft drinks, carbonation, sugar content in some of them, and the addition of preservatives help to inhibit the growth of microbes and bacteria. The type of chemical preservatives that can be used in beverages depends on the chemical and physical properties of both the antimicrobial preservatives and the beverage type.

Competitive Landscape

The African food preservatives market is competitive in nature having a large number of domestic and multinational players competing for market shares. Emphasis is given on mergers, expansions, acquisitions, and partnerships of the companies, along with new product development as a strategic approach adopted by the leading companies to boost their brand presence among consumers. Key players dominating the regional market include Kerry Inc., Cargill Incorporated, ADM, Jungbunzlauer Suisse AG, and DuPont.

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