The Survey of College Marketing Programs, 2018 Edition

  • ID: 4515277
  • Report
  • Region: United States
  • 197 pages
  • Primary Research Group
1 of 5

This exhaustive 200-page study presents highly detailed data from 43 American colleges and universities about their marketing efforts, pinpointing their use of and recent, current and expected spending on an array of marketing vehicles including, but not limited to: Facebook, Google Ads, Instagram, YouTube, LinkedIn, Twitter, direct mail, opt-in email marketing, viewbooks, podcasts, Snapchat, Pinterest, telephone solicitation, payments to search engines for placement, web optimization strategies and much more.

The study also gives detailed data on use of and spending on public relations, market research and marketing consultants, and billboards, and radio and television advertising.  The report also includes data on the use of recruitment-oriented blogs and visits by recruiters to high schools.  Survey participants also comment on their favorite marketing vehicles and give advice to their peers.

Data in the reports is broken out by size and type of college, for public and private status, and by the percentage of students attending the college who are drawn from a local or national audience.

Just a few of the report’s many findings are that:

  • 27.91% of survey participants had used a market research firm over the past two years.
  • Colleges where less than 20% of students had lived within 75 miles of campus prior to attending the college distributed the most print viewbooks in the past year, a mean of 22,357.
  • Colleges in the sample spent a mean of $2,281 on YouTube advertising in the past year.
  • 69.77% of colleges sampled advertised in newspapers for student recruitment in the past year.
  • 93.75% of private colleges in the sample had an official marketing budget.
Note: Product cover images may vary from those shown
2 of 5

THE QUESTIONNAIRE   

PARTICIPANTS LIST   
Characteristics of the Sample

SUMMARY OF MAIN FINDINGS   
Centralization of Marketing for Undergraduate Education   
Department Handling of Marketing for Graduate Education   
Percentage of Respondents Responsible for Marketing Adult or Continuing Education   
Department Handling of Marketing for Distance Learning   
Department Handling of Marketing for Law School   
Department Handling of Marketing for Medical School   
Department Handling of Marketing for All Departments   
Presence of Marketing Budget for Attracting Students   
Size of Separate Annual Marketing Budget   
Types of Promotional Vehicles Used for Marketing   
Publishing of Print Version of Viewbook   
Number of Viewbook Copies Distributed in Past Year   
Printing Cost Per Printed Viewbook   
Number of Viewbooks Downloaded in the Past Year   
Spending on Mailing Lists for Direct Mail Promotional Efforts   
Spending on Opt-In E-mail Lists for Promotional E-mails   
Percentage of Marketing Expenditures Spent on Online Advertising   
Amount Spent on Marketing on Various Services   
Usage of Public Relations Firms for Student Recruitment/Retention Projects in the Past Two Years   
Usage of Advertising Agencies for Student Recruitment/Retention Projects in the Past Two Years   
Usage of Market Research Firms for Student Recruitment/Retention Projects in the Past Two Years   
Usage of Marketing Consultancies for Student Recruitment/Retention Projects in the Past Two Years   
Spending on Public Relations Agencies for Student Recruitment and Retention Projects in the Past Two Years   
Spending on Advertising Agencies for Student Recruitment and Retention Projects in the Past Two Years   
Spending on Market Research Firms for Student Recruitment and Retention Projects in the Past Two Years   
Spending on Marketing Consultancies for Student Recruitment and Retention Projects in the Past Two Years   
Planned Usage of Public Relations Firms for Student Recruitment and Retention Projects in the Next Two Years   
Planned Usage of Advertising Agencies for Student Recruitment and Retention Projects in the Next Two Years   
Planned Usage of Market Research Firms for Student Recruitment and Retention Projects in the Next Two Years   
Planned Usage of Marketing Consultancies for Student Recruitment and Retention Projects in the Next Two Years   
Planned Usage of Video Creation/Marketing Consultancies for Student Recruitment and Retention Projects in the Next Two Years   
Usage of Print vs. Online Newspapers for Advertising   
Publishing Oversight of College Magazine   
Usage of Radio for Advertising   
Spending on Radio Advertising Within the Past Year   
Usage of Various TV Advertising Channels Within the Past Two Years   
Spending on Television Advertising Within the Past Year   
Usage of Billboards for Advertising   
Spending on Billboard Advertising Within the Past Year

List of Tables
Table 1 Your department handles marketing for which of the following entities?   
Table 1.1.1 Does your department handle marketing for Undergraduate Education?   
Table 1.1.2 Does your department handle marketing for Undergraduate Education? Broken out by public or private college   
Table 1.1.3 Does your department handle marketing for Undergraduate Education? Broken out by Enrollment   
Table 1.1.4 Does your department handle marketing for Undergraduate Education? Broken out by type or Carnegie class of college   
Table 1.1.5 Does your department handle marketing for Undergraduate Education? Broken out by about what percentage of the students enrolled in the college lived within 75 miles of the campus before attending the college   
Table 1.2.1 Does your department handle marketing for Graduate Education?   
Table 1.2.2 Does your department handle marketing for Graduate Education? Broken out by public or private college   
Table 1.2.3 Does your department handle marketing for Graduate Education? Broken out by Enrollment   
Table 1.2.4 Does your department handle marketing for Graduate Education? Broken out by type or Carnegie class of college   
Table 1.2.5 Does your department handle marketing for Graduate Education? Broken out by about what percentage of the students enrolled in the college lived within 75 miles of the campus before attending the college   
Table 1.3.1 Does your department handle marketing for Adult or Continuing Education?   
Table 1.3.2 Does your department handle marketing for Adult or Continuing Education? Broken out by public or private college   
Table 1.3.3 Does your department handle marketing for Adult or Continuing Education? Broken out by Enrollment   
Table 1.3.4 Does your department handle marketing for Adult or Continuing Education? Broken out by type or Carnegie class of college   
Table 1.3.5 Does your department handle marketing for Adult or Continuing Education? Broken out by about what percentage of the students enrolled in the college lived within 75 miles of the campus before attending the college   
Table 1.4.1 Does your department handle marketing for Distance Learning?   
Table 1.4.2 Does your department handle marketing for Distance Learning? Broken out by public or private college   
Table 1.4.3 Does your department handle marketing for Distance Learning? Broken out by Enrollment   
Table 1.4.4 Does your department handle marketing for Distance Learning? Broken out by type or Carnegie class of college   
Table 1.4.5 Does your department handle marketing for Distance Learning? Broken out by about what percentage of the students enrolled in the college lived within 75 miles of the campus before attending the college   
Table 1.5.1 Does your department handle marketing for Law School?   
Table 1.5.2 Does your department handle marketing for Law School? Broken out by public or private college   
Table 1.5.3 Does your department handle marketing for Law School? Broken out by Enrollment   
Table 1.5.4 Does your department handle marketing for Law School? Broken out by type or Carnegie class of college   
Table 1.5.5 Does your department handle marketing for Law School? Broken out by about what percentage of the students enrolled in the college lived within 75 miles of the campus before attending the college   
Table 1.6.1 Does your department handle marketing for Medical School?   
Table 1.6.2 Does your department handle marketing for Medical School? Broken out by public or private college   
Table 1.6.3 Does your department handle marketing for Medical School? Broken out by Enrollment   
Table 1.6.4 Does your department handle marketing for Medical School? Broken out by type or Carnegie class of college   
Table 1.6.5 Does your department handle marketing for Medical School? Broken out by about what percentage of the students enrolled in the college lived within 75 miles of the campus before attending the college   
Table 1.7.1 Does your department handle marketing for All Departments or units of the university?   
Table 1.7.2 Does your department handle marketing for All Departments or units of the university? Broken out by public or private college   
Table 1.7.3 Does your department handle marketing for All Departments or units of the university? Broken out by Enrollment   
Table 1.7.4 Does your department handle marketing for All Departments or units of the university? Broken out by type or Carnegie class of college   
Table 1.7.5 Does your department handle marketing for All Departments or units of the university? Broken out by about what percentage of the students enrolled in the college lived within 75 miles of the campus before attending the college   
Table 2.1 Does the college have an overall budget for marketing to attract students?   
Table 2.2 Does the college have an overall budget for marketing to attract students? Broken out by public or private college   
Table 2.3 Does the college have an overall budget for marketing to attract students? Broken out by Enrollment   
Table 2.4 Does the college have an overall budget for marketing to attract students? Broken out by type or Carnegie class of college   
Table 2.5 Does the college have an overall budget for marketing to attract students? Broken out by about what percentage of the students enrolled in the college lived within 75 miles of the campus before attending the college   
Table 3.1 If your college has a separate annual marketing budget (in US$), how much is it?   
Table 3.2 If your college has a separate annual marketing budget (in US$), how much is it? Broken out by public or private college   
Table 3.3 If your college has a separate annual marketing budget (in US$), how much is it? Broken out by Enrollment   
Table 3.4 If your college has a separate annual marketing budget (in US$), how much is it? Broken out by type or Carnegie class of college   
Table 3.5 If your college has a separate annual marketing budget (in US$), how much is it? Broken out by about what percentage of the students enrolled in the college lived within 75 miles of the campus before attending the college   
Table 4 Which of the following promotional vehicles has the college used in the past year? (check all that apply)   
Table 4.1.1 Has Direct Mail been used by the college for marketing in the past year?   
Table 4.1.2 Has Direct Mail been used by the college for marketing in the past year?  Broken out by public or private college   
Table 4.1.3 Has Direct Mail been used by the college for marketing in the past year?  Broken out by Enrollment   
Table 4.1.4 Has Direct Mail been used by the college for marketing in the past year?  Broken out by type or Carnegie class of college   
Table 4.1.5 Has Direct Mail been used by the college for marketing in the past year?  Broken out by about what percentage of the students enrolled in the college lived within 75 miles of the campus before attending the college   
Table 4.2.1 Has Telephone Solicitation been used by the college for marketing in the past year?   
Table 4.2.2 Has Telephone Solicitation been used by the college for marketing in the past year?  Broken out by public or private college   
Table 4.2.3 Has Telephone Solicitation been used by the college for marketing in the past year?  Broken out by Enrollment   
Table 4.2.4 Has Telephone Solicitation been used by the college for marketing in the past year?  Broken out by type or Carnegie class of college   
Table 4.2.5 Has Telephone Solicitation been used by the college for marketing in the past year?  Broken out by about what percentage of the students enrolled in the college lived within 75 miles of the campus before attending the college   
Table 4.3.1 Has Facebook been used by the college for marketing in the past year?   
Table 4.3.2 Has Facebook been used by the college for marketing in the past year?  Broken out by public or private college   
Table 4.3.3 Has Facebook been used by the college for marketing in the past year?  Broken out by Enrollment   
Table 4.3.4 Has Facebook been used by the college for marketing in the past year?  Broken out by type or Carnegie class of college   
Table 4.3.5 Has Facebook been used by the college for marketing in the past year?  Broken out by about what percentage of the students enrolled in the college lived within 75 miles of the campus before attending the college   
Table 4.4.1 Has Google been used by the college for marketing in the past year?   
Table 4.4.2 Has Google been used by the college for marketing in the past year?  Broken out by public or private college   
Table 4.4.3 Has Google been used by the college for marketing in the past year?  Broken out by Enrollment   
Table 4.4.4 Has Google been used by the college for marketing in the past year?  Broken out by type or Carnegie class of college   
Table 4.4.5 Has Google been used by the college for marketing in the past year?  Broken out by about what percentage of the students enrolled in the college lived within 75 miles of the campus before attending the college   
Table 4.5.1 Has Pinterest been used by the college for marketing in the past year?   
Table 4.5.2 Has Pinterest been used by the college for marketing in the past year?  Broken out by public or private college   
Table 4.5.3 Has Pinterest been used by the college for marketing in the past year?  Broken out by Enrollment   
Table 4.5.4 Has Pinterest been used by the college for marketing in the past year?  Broken out by type or Carnegie class of college   
Table 4.5.5 Has Pinterest been used by the college for marketing in the past year?  Broken out by about what percentage of the students enrolled in the college lived within 75 miles of the campus before attending the college   
Table 4.6.1 Has Snapchat been used by the college for marketing in the past year?   
Table 4.6.2 Has Snapchat been used by the college for marketing in the past year?  Broken out by public or private college   
Table 4.6.3 Has Snapchat been used by the college for marketing in the past year?  Broken out by Enrollment   
Table 4.6.4 Has Snapchat been used by the college for marketing in the past year?  Broken out by type or Carnegie class of college   
Table 4.6.5 Has Snapchat been used by the college for marketing in the past year?  Broken out by about what percentage of the students enrolled in the college lived within 75 miles of the campus before attending the college   
Table 4.7.1 Has the Musical.ly been used by the college for marketing in the past year?   
Table 4.8.1 Has Twitter been used by the college for marketing in the past year?   
Table 4.8.2 Has Twitter been used by the college for marketing in the past year?  Broken out by public or private college   
Table 4.8.3 Has Twitter been used by the college for marketing in the past year?  Broken out by Enrollment   
Table 4.8.4 Has Twitter been used by the college for marketing in the past year?  Broken out by type or Carnegie class of college   
Table 4.8.5 Has Twitter been used by the college for marketing in the past year?  Broken out by about what percentage of the students enrolled in the college lived within 75 miles of the campus before attending the college   
Table 4.9.1 Has Tumblr been used by the college for marketing in the past year?   
Table 4.9.2 Has Tumblr been used by the college for marketing in the past year?  Broken out by public or private college   
Table 4.9.3 Has Tumblr been used by the college for marketing in the past year?  Broken out by Enrollment   
Table 4.9.4 Has Tumblr been used by the college for marketing in the past year?  Broken out by type or Carnegie class of college   
Table 4.9.5 Has Tumblr been used by the college for marketing in the past year?  Broken out by about what percentage of the students enrolled in the college lived within 75 miles of the campus before attending the college   
Table 4.10.1 Has WhatsApp been used by the college for marketing in the past year?   
Table 4.10.2 Has WhatsApp been used by the college for marketing in the past year?  Broken out by public or private college   
Table 4.10.3 Has WhatsApp been used by the college for marketing in the past year?  Broken out by Enrollment   
Table 4.10.4 Has WhatsApp been used by the college for marketing in the past year?  Broken out by type or Carnegie class of college   
Table 4.10.5 Has WhatsApp been used by the college for marketing in the past year?  Broken out by about what percentage of the students enrolled in the college lived within 75 miles of the campus before attending the college   
Table 4.11.1 Has Yahoo/Bing been used by the college for marketing in the past year?   
Table 4.11.2 Has Yahoo/Bing been used by the college for marketing in the past year?  Broken out by public or private college   
Table 4.11.3 Has Yahoo/Bing been used by the college for marketing in the past year?  Broken out by Enrollment   
Table 4.11.4 Has Yahoo/Bing been used by the college for marketing in the past year?  Broken out by type or Carnegie class of college   
Table 4.11.5 Has Yahoo/Bing been used by the college for marketing in the past year?  Broken out by about what percentage of the students enrolled in the college lived within 75 miles of the campus before attending the college   
Table 4.12.1 Have video posts on YouTube been used by the college for marketing in the past year?   
Table 4.12.2 Have video posts on YouTube been used by the college for marketing in the past year?  Broken out by public or private college   
Table 4.12.3 Have video posts on YouTube been used by the college for marketing in the past year?  Broken out by Enrollment   
Table 4.12.4 Have video posts on YouTube been used by the college for marketing in the past year?  Broken out by type or Carnegie class of college   
Table 4.12.5 Have video posts on YouTube been used by the college for marketing in the past year?  Broken out by about what percentage of the students enrolled in the college lived within 75 miles of the campus before attending the college   
Table 4.13.1 Have video posts on Vimeo been used by the college for marketing in the past year?   
Table 4.13.2 Have video posts on Vimeo been used by the college for marketing in the past year?  Broken out by public or private college   
Table 4.13.3 Have video posts on Vimeo been used by the college for marketing in the past year?  Broken out by Enrollment   
Table 4.13.4 Have video posts on Vimeo been used by the college for marketing in the past year?  Broken out by type or Carnegie class of college   
Table 4.13.5 Have video posts on Vimeo been used by the college for marketing in the past year?  Broken out by about what percentage of the students enrolled in the college lived within 75 miles of the campus before attending the college   
Table 4.14.1 Has LinkedIn been used by the college for marketing in the past year?   
Table 4.14.2 Has LinkedIn been used by the college for marketing in the past year?  Broken out by public or private college   
Table 4.14.3 Has LinkedIn been used by the college for marketing in the past year?  Broken out by Enrollment   
Table 4.14.4 Has LinkedIn been used by the college for marketing in the past year?  Broken out by type or Carnegie class of college   
Table 4.14.5 Has LinkedIn been used by the college for marketing in the past year?  Broken out by about what percentage of the students enrolled in the college lived within 75 miles of the campus before attending the college   
Table 4.15.1 Has Instagram been used by the college for marketing in the past year?   
Table 4.15.2 Has Instagram been used by the college for marketing in the past year?  Broken out by public or private college   
Table 4.15.3 Has Instagram been used by the college for marketing in the past year?  Broken out by Enrollment   
Table 4.15.4 Has Instagram been used by the college for marketing in the past year?  Broken out by type or Carnegie class of college   
Table 4.15.5 Has Instagram been used by the college for marketing in the past year?  Broken out by about what percentage of the students enrolled in the college lived within 75 miles of the campus before attending the college   
Table 4.16.1 Have newspaper ads been used by the college for marketing in the past year?   
Table 4.16.2 Have newspaper ads been used by the college for marketing in the past year?  Broken out by public or private college   
Table 4.16.3 Have newspaper ads been used by the college for marketing in the past year?  Broken out by Enrollment   
Table 4.16.4 Have newspaper ads been used by the college for marketing in the past year?  Broken out by type or Carnegie class of college   
Table 4.16.5 Have newspaper ads been used by the college for marketing in the past year?  Broken out by about what percentage of the students enrolled in the college lived within 75 miles of the campus before attending the college   
Table 4.17.1 Have magazine ads been used by the college for marketing in the past year?   
Table 4.17.2 Have magazine ads been used by the college for marketing in the past year?  Broken out by public or private college   
Table 4.17.3 Have magazine ads been used by the college for marketing in the past year?  Broken out by Enrollment   
Table 4.17.4 Have magazine ads been used by the college for marketing in the past year?  Broken out by type or Carnegie class of college   
Table 4.17.5 Have magazine ads been used by the college for marketing in the past year?  Broken out by about what percentage of the students enrolled in the college lived within 75 miles of the campus before attending the college   
Table 4.18.1 Have television ads been used by the college for marketing in the past year?   
Table 4.18.2 Have television ads been used by the college for marketing in the past year?  Broken out by public or private college   
Table 4.18.3 Have television ads been used by the college for marketing in the past year?  Broken out by Enrollment   
Table 4.18.4 Have television ads been used by the college for marketing in the past year?  Broken out by type or Carnegie class of college   
Table 4.18.5 Have television ads been used by the college for marketing in the past year?  Broken out by about what percentage of the students enrolled in the college lived within 75 miles of the campus before attending the college   
Table 4.19.1 Have billboards been used by the college for marketing in the past year?   
Table 4.19.2 Have billboards been used by the college for marketing in the past year?  Broken out by public or private college   
Table 4.19.3 Have billboards been used by the college for marketing in the past year?  Broken out by Enrollment   
Table 4.19.4 Have billboards been used by the college for marketing in the past year?  Broken out by type or Carnegie class of college   
Table 4.19.5 Have billboards been used by the college for marketing in the past year?  Broken out by about what percentage of the students enrolled in the college lived within 75 miles of the campus before attending the college   
Table 4.20.1 Has radio advertising been used by the college for marketing in the past year?   
Table 4.20.2 Has radio advertising been used by the college for marketing in the past year?  Broken out by public or private college   
Table 4.20.3 Has radio advertising been used by the college for marketing in the past year?  Broken out by Enrollment   
Table 4.20.4 Has radio advertising been used by the college for marketing in the past year?  Broken out by type or Carnegie class of college   
Table 4.20.5 Has radio advertising been used by the college for marketing in the past year?  Broken out by about what percentage of the students enrolled in the college lived within 75 miles of the campus before attending the college   
Table 4.21.1 Has opt-in email been used by the college for marketing in the past year?   
Table 4.21.2 Has opt-in email been used by the college for marketing in the past year?  Broken out by public or private college   
Table 4.21.3 Has opt-in email been used by the college for marketing in the past year?  Broken out by Enrollment   
Table 4.21.4 Has opt-in email been used by the college for marketing in the past year?  Broken out by type or Carnegie class of college   
Table 4.21.5 Has opt-in email been used by the college for marketing in the past year?  Broken out by about what percentage of the students enrolled in the college lived within 75 miles of the campus before attending the college   
Table 4.22.1 Have ads in ezines or other online periodicals been used by the college for marketing in the past year?   
Table 4.22.2 Have ads in ezines or other online periodicals been used by the college for marketing in the past year?  Broken out by public or private college   
Table 4.22.3 Have ads in ezines or other online periodicals been used by the college for marketing in the past year?  Broken out by Enrollment   
Table 4.22.4 Have ads in ezines or other online periodicals been used by the college for marketing in the past year?  Broken out by type or Carnegie class of college   
Table 4.22.5 Have ads in ezines or other online periodicals been used by the college for marketing in the past year?  Broken out by about what percentage of the students enrolled in the college lived within 75 miles of the campus before attending the college   
Table 4.23.1 Have website sponsorship, banner ads, other web ads been used by the college for marketing in the past year?   
Table 4.23.2 Have website sponsorship, banner ads, other web ads been used by the college for marketing in the past year?  Broken out by public or private college   
Table 4.23.3 Have website sponsorship, banner ads, other web ads been used by the college for marketing in the past year?  Broken out by Enrollment   
Table 4.23.4 Have website sponsorship, banner ads, other web ads been used by the college for marketing in the past year?  Broken out by type or Carnegie class of college   
Table 4.23.5 Have website sponsorship, banner ads, other web ads been used by the college for marketing in the past year?  Broken out by about what percentage of the students enrolled in the college lived within 75 miles of the campus before attending the college   
Table 4.24.1 Have payments to search engines for higher placement been used by the college for marketing in the past year?   
Table 4.24.2 Have payments to search engines for higher placement been used by the college for marketing in the past year?  Broken out by public or private college   
Table 4.24.3 Have payments to search engines for higher placement been used by the college for marketing in the past year?  Broken out by Enrollment   
Table 4.24.4 Have payments to search engines for higher placement been used by the college for marketing in the past year?  Broken out by type or Carnegie class of college   
Table 4.24.5 Have payments to search engines for higher placement been used by the college for marketing in the past year?  Broken out by about what percentage of the students enrolled in the college lived within 75 miles of the campus before attending the college   
Table 4.25.1 Have website optimization strategies been used by the college for marketing in the past year?   
Table 4.25.2 Have website optimization strategies been used by the college for marketing in the past year?  Broken out by public or private college   
Table 4.25.3 Have website optimization strategies been used by the college for marketing in the past year?  Broken out by Enrollment   
Table 4.25.4 Have website optimization strategies been used by the college for marketing in the past year?  Broken out by type or Carnegie class of college   
Table 4.25.5 Have website optimization strategies been used by the college for marketing in the past year?  Broken out by about what percentage of the students enrolled in the college lived within 75 miles of the campus before attending the college   
Table 4.26.1 Have podcasts or webcasts been used by the college for marketing in the past year?   
Table 4.26.2 Have podcasts or webcasts been used by the college for marketing in the past year?  Broken out by public or private college   
Table 4.26.3 Have podcasts or webcasts been used by the college for marketing in the past year?  Broken out by Enrollment   
Table 4.26.4 Have podcasts or webcasts been used by the college for marketing in the past year?  Broken out by type or Carnegie class of college   
Table 4.26.5 Have podcasts or webcasts been used by the college for marketing in the past year?  Broken out by about what percentage of the students enrolled in the college lived within 75 miles of the campus before attending the college   
Table 4.27.1 Has the maintenance of a recruitment-oriented blog been used by the college for marketing in the past year?   
Table 4.27.2 Has the maintenance of a recruitment-oriented blog been used by the college for marketing in the past year?  Broken out by public or private college   
Table 4.27.3 Has the maintenance of a recruitment-oriented blog been used by the college for marketing in the past year?  Broken out by Enrollment   
Table 4.27.4 Has the maintenance of a recruitment-oriented blog been used by the college for marketing in the past year?  Broken out by type or Carnegie class of college   
Table 4.27.5 Has the maintenance of a recruitment-oriented blog been used by the college for marketing in the past year?  Broken out by about what percentage of the students enrolled in the college lived within 75 miles of the campus before attending the college   
Table 4.28.1 Have visits by recruiters to high schools been used by the college for marketing in the past year?   
Table 4.28.2 Have visits by recruiters to high schools been used by the college for marketing in the past year?  Broken out by public or private college   
Table 4.28.3 Have visits by recruiters to high schools been used by the college for marketing in the past year?  Broken out by Enrollment   
Table 4.28.4 Have visits by recruiters to high schools been used by the college for marketing in the past year?  Broken out by type or Carnegie class of college   
Table 4.28.5 Have visits by recruiters to high schools been used by the college for marketing in the past year?  Broken out by about what percentage of the students enrolled in the college lived within 75 miles of the campus before attending the college   
Table 5.1 Does the college publish a print version of its viewbook that describes the college to prospective applicants?   
Table 5.2 Does the college publish a print version of its viewbook that describes the college to prospective applicants? Broken out by public or private college   
Table 5.3 Does the college publish a print version of its viewbook that describes the college to prospective applicants? Broken out by Enrollment   
Table 5.4 Does the college publish a print version of its viewbook that describes the college to prospective applicants? Broken out by type or Carnegie class of college   
Table 5.5 Does the college publish a print version of its viewbook that describes the college to prospective applicants? Broken out by about what percentage of the students enrolled in the college lived within 75 miles of the campus before attending the college   
Table 6.1 If the college has a viewbook, how many copies of the print viewbook were distributed in the past year?   
Table 6.2 If the college has a viewbook, how many copies of the print viewbook were distributed in the past year? Broken out by public or private college   
Table 6.3 If the college has a viewbook, how many copies of the print viewbook were distributed in the past year? Broken out by Enrollment   
Table 6.4 If the college has a viewbook, how many copies of the print viewbook were distributed in the past year? Broken out by type or Carnegie class of college   
Table 6.5 If the college has a viewbook, how many copies of the print viewbook were distributed in the past year? Broken out by about what percentage of the students enrolled in the college lived within 75 miles of the campus before attending the college   
Table 7.1 What was the approximate printing cost (in US$) per viewbook printed?  (this is cost per piece not overall cost of printing)   
Table 7.2 What was the approximate printing cost (in US$) per viewbook printed?  (this is cost per piece not overall cost of printing) Broken out by public or private college   
Table 7.3 What was the approximate printing cost (in US$) per viewbook printed?  (this is cost per piece not overall cost of printing) Broken out by Enrollment   
Table 7.4 What was the approximate printing cost (in US$) per viewbook printed?  (this is cost per piece not overall cost of printing) Broken out by type or Carnegie class of college   
Table 7.5 What was the approximate printing cost (in US$) per viewbook printed?  (this is cost per piece not overall cost of printing) Broken out by about what percentage of the students enrolled in the college lived within 75 miles of the campus before attending the college   
Table 8.1 If the college has a PDF (or other downloadable version) of its viewbook, how many were downloaded in the past year?   
Table 8.2 If the college has a PDF (or other downloadable version) of its viewbook, how many were downloaded in the past year? Broken out by public or private college   
Table 8.3 If the college has a PDF (or other downloadable version) of its viewbook, how many were downloaded in the past year? Broken out by Enrollment   
Table 8.4 If the college has a PDF (or other downloadable version) of its viewbook, how many were downloaded in the past year? Broken out by type or Carnegie class of college   
Table 8.5 If the college has a PDF (or other downloadable version) of its viewbook, how many were downloaded in the past year? Broken out by about what percentage of the students enrolled in the college lived within 75 miles of the campus before attending the college   
Table 9.1 About how much in the past year did the college spend (in US$) to purchase or lease mailing lists for the college's postal direct mail promotional effort to attract new students?   
Table 9.2 About how much in the past year did the college spend (in US$) to purchase or lease mailing lists for the college's postal direct mail promotional effort to attract new students? Broken out by public or private college   
Table 9.3 About how much in the past year did the college spend (in US$) to purchase or lease mailing lists for the college's postal direct mail promotional effort to attract new students? Broken out by Enrollment   
Table 9.4 About how much in the past year did the college spend (in US$) to purchase or lease mailing lists for the college's postal direct mail promotional effort to attract new students? Broken out by type or Carnegie class of college   
Table 9.5 About how much in the past year did the college spend (in US$) to purchase or lease mailing lists for the college's postal direct mail promotional effort to attract new students? Broken out by about what percentage of the students enrolled in the college lived within 75 miles of the campus before attending the college   
Table 10.1 How much did the college spend (in US$) in the past year to purchase opt-in email lists for promotional emails to potential students?   
Table 10.2 How much did the college spend (in US$) in the past year to purchase opt-in email lists for promotional emails to potential students? Broken out by public or private college   
Table 10.3 How much did the college spend (in US$) in the past year to purchase opt-in email lists for promotional emails to potential students? Broken out by Enrollment   
Table 10.4 How much did the college spend (in US$) in the past year to purchase opt-in email lists for promotional emails to potential students? Broken out by type or Carnegie class of college   
Table 10.5 How much did the college spend (in US$) in the past year to purchase opt-in email lists for promotional emails to potential students? Broken out by about what percentage of the students enrolled in the college lived within 75 miles of the campus before attending the college   
What are some of the college's favorite sources for opt-in email and direct marketing lists for seeking new students? Broken out by type or Carnegie class of college   
Table 11.1 As your best guess, what percentage of the college's total marketing expenditures was spent on all forms of online advertising including ezine ads, keyword ads on search engines, ads on social networking sites, website development, email newsletters, blogs, search engine optimization, site sponsorship and ads, podcasts, electronic press release services, and other online marketing vehicles?   
Table 11.2 As your best guess, what percentage of the college's total marketing expenditures was spent on all forms of online advertising including ezine ads, keyword ads on search engines, ads on social networking sites, website development, email newsletters, blogs, search engine optimization, site sponsorship and ads, podcasts, electronic press release services, and other online marketing vehicles? Broken out by public or private college   
Table 11.3 As your best guess, what percentage of the college's total marketing expenditures was spent on all forms of online advertising including ezine ads, keyword ads on search engines, ads on social networking sites, website development, email newsletters, blogs, search engine optimization, site sponsorship and ads, podcasts, electronic press release services, and other online marketing vehicles? Broken out by Enrollment   
Table 11.4 As your best guess, what percentage of the college's total marketing expenditures was spent on all forms of online advertising including ezine ads, keyword ads on search engines, ads on social networking sites, website development, email newsletters, blogs, search engine optimization, site sponsorship and ads, podcasts, electronic press release services, and other online marketing vehicles? Broken out by type or Carnegie class of college   
Table 11.5 As your best guess, what percentage of the college's total marketing expenditures was spent on all forms of online advertising including ezine ads, keyword ads on search engines, ads on social networking sites, website development, email newsletters, blogs, search engine optimization, site sponsorship and ads, podcasts, electronic press release services, and other online marketing vehicles? Broken out by about what percentage of the students enrolled in the college lived within 75 miles of the campus before attending the college   
Table 12 In the past full year how much has the college spent (in US$) on marketing on the following services?  If you have spent nothing please put in a zero.   
Table 12.1.1 In the past full year how much has the college spent (in US$) on marketing on Facebook?   
Table 12.1.2 In the past full year how much has the college spent (in US$) on marketing on Facebook?   Broken out by public or private college   
Table 12.1.3 In the past full year how much has the college spent (in US$) on marketing on Facebook?   Broken out by Enrollment   
Table 12.1.4 In the past full year how much has the college spent (in US$) on marketing on Facebook?   Broken out by type or Carnegie class of college   
Table 12.1.5 In the past full year how much has the college spent (in US$) on marketing on Facebook?   Broken out by about what percentage of the students enrolled in the college lived within 75 miles of the campus before attending the college   
Table 12.2.1 In the past full year how much has the college spent (in US$) on marketing on Google?   
Table 12.2.2 In the past full year how much has the college spent (in US$) on marketing on Google?  Broken out by public or private college   
Table 12.2.3 In the past full year how much has the college spent (in US$) on marketing on Google?  Broken out by Enrollment   
Table 12.2.4 In the past full year how much has the college spent (in US$) on marketing on Google?  Broken out by type or Carnegie class of college   
Table 12.2.5 In the past full year how much has the college spent (in US$) on marketing on Google?  Broken out by about what percentage of the students enrolled in the college lived within 75 miles of the campus before attending the college   
Table 12.3.1 In the past full year how much has the college spent (in US$) on marketing on Pinterest?   
Table 12.4.1 In the past full year how much has the college spent (in US$) on marketing on Snapchat?   
Table 12.4.2 In the past full year how much has the college spent (in US$) on marketing on Snapchat?  Broken out by public or private college   
Table 12.4.3 In the past full year how much has the college spent (in US$) on marketing on Snapchat?  Broken out by Enrollment   
Table 12.4.4 In the past full year how much has the college spent (in US$) on marketing on Snapchat?  Broken out by type or Carnegie class of college   
Table 12.4.5 In the past full year how much has the college spent (in US$) on marketing on Snapchat?  Broken out by about what percentage of the students enrolled in the college lived within 75 miles of the campus before attending the college   
Table 12.5.1 In the past full year how much has the college spent (in US$) on marketing on Musical.ly?   
Table 12.6.1 In the past full year how much has the college spent (in US$) on marketing on Twitter?   
Table 12.6.2 In the past full year how much has the college spent (in US$) on marketing on Twitter?  Broken out by public or private college   
Table 12.6.3 In the past full year how much has the college spent (in US$) on marketing on Twitter?  Broken out by Enrollment   
Table 12.6.4 In the past full year how much has the college spent (in US$) on marketing on Twitter?  Broken out by type or Carnegie class of college   
Table 12.6.5 In the past full year how much has the college spent (in US$) on marketing on Twitter?  Broken out by about what percentage of the students enrolled in the college lived within 75 miles of the campus before attending the college   
Table 12.7.1 In the past full year how much has the college spent (in US$) on marketing on Tumblr?   
Table 12.8.1 In the past full year how much has the college spent (in US$) on marketing on WhatsApp?   
Table 12.9.1 In the past full year how much has the college spent (in US$) on marketing on Yahoo/Bing?   
Table 12.10.1 In the past full year how much has the college spent (in US$) on marketing on YouTube?   
Table 12.10.2 In the past full year how much has the college spent (in US$) on marketing on YouTube?  Broken out by public or private college   
Table 12.10.3 In the past full year how much has the college spent (in US$) on marketing on YouTube?  Broken out by Enrollment   
Table 12.10.4 In the past full year how much has the college spent (in US$) on marketing on YouTube?  Broken out by type or Carnegie class of college   
Table 12.10.5 In the past full year how much has the college spent (in US$) on marketing on YouTube?  Broken out by about what percentage of the students enrolled in the college lived within 75 miles of the campus before attending the college   
Table 12.11.1 In the past full year how much has the college spent (in US$) on marketing on Vimeo?   
Table 12.11.2 In the past full year how much has the college spent (in US$) on marketing on Vimeo?  Broken out by public or private college   
Table 12.11.3 In the past full year how much has the college spent (in US$) on marketing on Vimeo?  Broken out by Enrollment   
Table 12.11.4 In the past full year how much has the college spent (in US$) on marketing on Vimeo?  Broken out by type or Carnegie class of college   
Table 12.11.5 In the past full year how much has the college spent (in US$) on marketing on Vimeo?  Broken out by about what percentage of the students enrolled in the college lived within 75 miles of the campus before attending the college   
Table 12.12.1 In the past full year how much has the college spent (in US$) on marketing on LinkedIn?   
Table 12.12.2 In the past full year how much has the college spent (in US$) on marketing on LinkedIn?  Broken out by public or private college   
Table 12.12.3 In the past full year how much has the college spent (in US$) on marketing on LinkedIn?  Broken out by Enrollment   
Table 12.12.4 In the past full year how much has the college spent (in US$) on marketing on LinkedIn?  Broken out by type or Carnegie class of college   
Table 12.12.5 In the past full year how much has the college spent (in US$) on marketing on LinkedIn?  Broken out by about what percentage of the students enrolled in the college lived within 75 miles of the campus before attending the college   
Table 12.13.1 In the past full year how much has the college spent (in US$) on marketing on Instagram?   
Table 12.13.2 In the past full year how much has the college spent (in US$) on marketing on Instagram?  Broken out by public or private college   
Table 12.13.3 In the past full year how much has the college spent (in US$) on marketing on Instagram?  Broken out by Enrollment   
Table 12.13.4 In the past full year how much has the college spent (in US$) on marketing on Instagram?  Broken out by type or Carnegie class of college   
Table 12.13.5 In the past full year how much has the college spent (in US$) on marketing on Instagram?  Broken out by about what percentage of the students enrolled in the college lived within 75 miles of the campus before attending the college   
Generally discuss the college's efforts in online marketing, especially pointing out new and exciting areas such as use of social networking sites, blogging, keyword ads on search engines and other developments, if any. Broken out by type or Carnegie class of college   
Table 13 Has the college used any of the following within the past two years for projects related to student recruitment or retention?   
Table 13.1.1 Has the college used any Public Relations Firm within the past two years for projects related to student recruitment or retention?   
Table 13.1.2 Has the college used any Public Relations Firm within the past two years for projects related to student recruitment or retention? Broken out by public or private college   
Table 13.1.3 Has the college used any Public Relations Firm within the past two years for projects related to student recruitment or retention? Broken out by Enrollment   
Table 13.1.4 Has the college used any Public Relations Firm within the past two years for projects related to student recruitment or retention? Broken out by type or Carnegie class of college   
Table 13.1.5 Has the college used any Public Relations Firm within the past two years for projects related to student recruitment or retention? Broken out by about what percentage of the students enrolled in the college lived within 75 miles of the campus before attending the college   
Table 13.2.1 Has the college used any Advertising Agency within the past two years for projects related to student recruitment or retention?   
Table 13.2.2 Has the college used any Advertising Agency within the past two years for projects related to student recruitment or retention? Broken out by public or private college   
Table 13.2.3 Has the college used any Advertising Agency within the past two years for projects related to student recruitment or retention? Broken out by Enrollment   
Table 13.2.4 Has the college used any Advertising Agency within the past two years for projects related to student recruitment or retention? Broken out by type or Carnegie class of college   
Table 13.2.5 Has the college used any Advertising Agency within the past two years for projects related to student recruitment or retention? Broken out by about what percentage of the students enrolled in the college lived within 75 miles of the campus before attending the college   
Table 13.3.1 Has the college used any Market Research Firm within the past two years for projects related to student recruitment or retention?   
Table 13.3.2 Has the college used any Market Research Firm within the past two years for projects related to student recruitment or retention? Broken out by public or private college   
Table 13.3.3 Has the college used any Market Research Firm within the past two years for projects related to student recruitment or retention? Broken out by Enrollment   
Table 13.3.4 Has the college used any Market Research Firm within the past two years for projects related to student recruitment or retention? Broken out by type or Carnegie class of college   
Table 13.3.5 Has the college used any Market Research Firm within the past two years for projects related to student recruitment or retention? Broken out by about what percentage of the students enrolled in the college lived within 75 miles of the campus before attending the college   
Table 13.4.1 Has the college used any Marketing Consultantcy within the past two years for projects related to student recruitment or retention?   
Table 13.4.2 Has the college used any Marketing Consultantcy within the past two years for projects related to student recruitment or retention? Broken out by public or private college   
Table 13.4.3 Has the college used any Marketing Consultantcy within the past two years for projects related to student recruitment or retention? Broken out by Enrollment   
Table 13.4.4 Has the college used any Marketing Consultantcy within the past two years for projects related to student recruitment or retention? Broken out by type or Carnegie class of college   
Table 13.4.5 Has the college used any Marketing Consultantcy within the past two years for projects related to student recruitment or retention? Broken out by about what percentage of the students enrolled in the college lived within 75 miles of the campus before attending the college   
Table 14 How much has the college spent (in US$) on the following types of outside agencies within the past  two years for projects relating to student recruitment or retention?   
Table 14.1.1 How much has the college spent (in US$) on Public Relations Agencies within the past  two years for projects relating to student recruitment or retention?   
Table 14.1.2 How much has the college spent (in US$) on Public Relations Agencies within the past two years for projects relating to student recruitment or retention? Broken out by public or private college   
Table 14.1.3 How much has the college spent (in US$) on Public Relations Agencies within the past two years for projects relating to student recruitment or retention? Broken out by Enrollment   
Table 14.1.4 How much has the college spent (in US$) on Public Relations Agencies within the past two years for projects relating to student recruitment or retention? Broken out by type or Carnegie class of college   
Table 14.1.5 How much has the college spent (in US$) on Public Relations Agencies within the past two years for projects relating to student recruitment or retention? Broken out by about what percentage of the students enrolled in the college lived within 75 miles of the campus before attending the college   
Table 14.2.1 How much has the college spent (in US$) on Advertising Agencies within the past two years for projects relating to student recruitment or retention?   
Table 14.2.2 How much has the college spent (in US$) on Advertising Agencies within the past two years for projects relating to student recruitment or retention? Broken out by public or private college   
Table 14.2.3 How much has the college spent (in US$) on Advertising Agencies within the past two years for projects relating to student recruitment or retention? Broken out by Enrollment   
Table 14.2.4 How much has the college spent (in US$) on Advertising Agencies within the past two years for projects relating to student recruitment or retention? Broken out by type or Carnegie class of college   
Table 14.2.5 How much has the college spent (in US$) on Advertising Agencies within the past two years for projects relating to student recruitment or retention? Broken out by about what percentage of the students enrolled in the college lived within 75 miles of the campus before attending the college   
Table 14.3.1 How much has the college spent (in US$) on Market Research Firms within the past two years for projects relating to student recruitment or retention?   
Table 14.3.2 How much has the college spent (in US$) on Market Research Firms within the past two years for projects relating to student recruitment or retention? Broken out by public or private college   
Table 14.3.3 How much has the college spent (in US$) on Market Research Firms within the past two years for projects relating to student recruitment or retention? Broken out by Enrollment   
Table 14.3.4 How much has the college spent (in US$) on Market Research Firms within the past two years for projects relating to student recruitment or retention? Broken out by type or Carnegie class of college   
Table 14.3.5 How much has the college spent (in US$) on Market Research Firms within the past two years for projects relating to student recruitment or retention? Broken out by about what percentage of the students enrolled in the college lived within 75 miles of the campus before attending the college   
Table 14.4.1 How much has the college spent (in US$) on Marketing Consultancies within the past two years for projects relating to student recruitment or retention?   
Table 14.4.2 How much has the college spent (in US$) on Marketing Consultancies within the past two years for projects relating to student recruitment or retention? Broken out by public or private college   
Table 14.4.3 How much has the college spent (in US$) on Marketing Consultancies within the past two years for projects relating to student recruitment or retention? Broken out by Enrollment   
Table 14.4.4 How much has the college spent (in US$) on Marketing Consultancies within the past two years for projects relating to student recruitment or retention? Broken out by type or Carnegie class of college   
Table 14.4.5 How much has the college spent (in US$) on Marketing Consultancies within the past two years for projects relating to student recruitment or retention? Broken out by about what percentage of the students enrolled in the college lived within 75 miles of the campus before attending the college   
Table 15 Does the college plan to use any of the following types of agencies within the next two years for purposes related to student recruitment or retention? (Check all that apply)   
Table 15.1.1 Does the college plan to use Public Relations Firm within the next two years for purposes related to student recruitment or retention?   
Table 15.1.2 Does the college plan to use Public Relations Firm within the next two years for purposes related to student recruitment or retention?  Broken out by public or private college   
Table 15.1.3 Does the college plan to use Public Relations Firm within the next two years for purposes related to student recruitment or retention?  Broken out by Enrollment   
Table 15.1.4 Does the college plan to use Public Relations Firm within the next two years for purposes related to student recruitment or retention?  Broken out by type or Carnegie class of college   
Table 15.1.5 Does the college plan to use Public Relations Firm within the next two years for purposes related to student recruitment or retention?  Broken out by about what percentage of the students enrolled in the college lived within 75 miles of the campus before attending the college   
Table 15.2.1 Does the college plan to use Advertising Agency within the next two years for purposes related to student recruitment or retention?   
Table 15.2.2 Does the college plan to use Advertising Agency within the next two years for purposes related to student recruitment or retention?  Broken out by public or private college   
Table 15.2.3 Does the college plan to use Advertising Agency within the next two years for purposes related to student recruitment or retention?  Broken out by Enrollment   
Table 15.2.4 Does the college plan to use Advertising Agency within the next two years for purposes related to student recruitment or retention?  Broken out by type or Carnegie class of college   
Table 15.2.5 Does the college plan to use Advertising Agency within the next two years for purposes related to student recruitment or retention?  Broken out by about what percentage of the students enrolled in the college lived within 75 miles of the campus before attending the college   
Table 15.3.1 Does the college plan to use Market Research Firm within the next two years for purposes related to student recruitment or retention?   
Table 15.3.2 Does the college plan to use Market Research Firm within the next two years for purposes related to student recruitment or retention?  Broken out by public or private college   
Table 15.3.3 Does the college plan to use Market Research Firm within the next two years for purposes related to student recruitment or retention?  Broken out by Enrollment   
Table 15.3.4 Does the college plan to use Market Research Firm within the next two years for purposes related to student recruitment or retention?  Broken out by type or Carnegie class of college   
Table 15.3.5 Does the college plan to use Market Research Firm within the next two years for purposes related to student recruitment or retention?  Broken out by about what percentage of the students enrolled in the college lived within 75 miles of the campus before attending the college   
Table 15.4.1 Does the college plan to use Marketing Consultancy within the next two years for purposes related to student recruitment or retention?   
Table 15.4.2 Does the college plan to use Marketing Consultancy within the next two years for purposes related to student recruitment or retention?  Broken out by public or private college   
Table 15.4.3 Does the college plan to use Marketing Consultancy within the next two years for purposes related to student recruitment or retention?  Broken out by Enrollment   
Table 15.4.4 Does the college plan to use Marketing Consultancy within the next two years for purposes related to student recruitment or retention?  Broken out by type or Carnegie class of college   
Table 15.4.5 Does the college plan to use Marketing Consultancy within the next two years for purposes related to student recruitment or retention?  Broken out by about what percentage of the students enrolled in the college lived within 75 miles of the campus before attending the college   
Table 15.5.1 Does the college plan to use Video Creation or Marketing Consultant within the next two years for purposes related to student recruitment or retention?   
Table 15.5.2 Does the college plan to use Video Creation or Marketing Consultant within the next two years for purposes related to student recruitment or retention?  Broken out by public or private college   
Table 15.5.3 Does the college plan to use Video Creation or Marketing Consultant within the next two years for purposes related to student recruitment or retention?  Broken out by Enrollment   
Table 15.5.4 Does the college plan to use Video Creation or Marketing Consultant within the next two years for purposes related to student recruitment or retention?  Broken out by type or Carnegie class of college   
Table 15.5.5 Does the college plan to use Video Creation or Marketing Consultant within the next two years for purposes related to student recruitment or retention?  Broken out by about what percentage of the students enrolled in the college lived within 75 miles of the campus before attending the college   
Table 16 Has the college advertised in any of the following in the past year? (check all that apply)   
Table 16.1.1 Has the college advertised in any Newspaper in the past year?   
Table 16.1.2 Has the college advertised in any Newspaper in the past year?  Broken out by public or private college   
Table 16.1.3 Has the college advertised in any Newspaper in the past year?  Broken out by Enrollment   
Table 16.1.4 Has the college advertised in any Newspaper in the past year?  Broken out by type or Carnegie class of college   
Table 16.1.5 Has the college advertised in any Newspaper in the past year?  Broken out by about what percentage of the students enrolled in the college lived within 75 miles of the campus before attending the college   
Table 16.2.1 Has the college advertised in any High school newspapers in the past year?   
Table 16.2.2 Has the college advertised in any High school newspapers in the past year? Broken out by public or private college   
Table 16.2.3 Has the college advertised in any High school newspapers in the past year? Broken out by Enrollment   
Table 16.2.4 Has the college advertised in any High school newspapers in the past year? Broken out by type or Carnegie class of college   
Table 16.2.5 Has the college advertised in any High school newspapers in the past year? Broken out by about what percentage of the students enrolled in the college lived within 75 miles of the campus before attending the college   
Table 16.3.1 Has the college advertised in any Newspapers of other colleges in the past year?   
Table 16.3.2 Has the college advertised in any Newspapers of other colleges in the past year?  Broken out by public or private college   
Table 16.3.3 Has the college advertised in any Newspapers of other colleges in the past year?  Broken out by Enrollment   
Table 16.3.4 Has the college advertised in any Newspapers of other colleges in the past year?  Broken out by type or Carnegie class of college   
Table 16.3.5 Has the college advertised in any Newspapers of other colleges in the past year?  Broken out by about what percentage of the students enrolled in the college lived within 75 miles of the campus before attending the college   
Table 16.4.1 Has the college advertised in any Weekly newspapers in the past year?   
Table 16.4.2 Has the college advertised in any Weekly newspapers in the past year?  Broken out by public or private college   
Table 16.4.3 Has the college advertised in any Weekly newspapers in the past year?  Broken out by Enrollment   
Table 16.4.4 Has the college advertised in any Weekly newspapers in the past year?  Broken out by type or Carnegie class of college   
Table 16.4.5 Has the college advertised in any Weekly newspapers in the past year?  Broken out by about what percentage of the students enrolled in the college lived within 75 miles of the campus before attending the college   
Table 16.5.1 Has the college advertised in any Daily newspapers in the past year?   
Table 16.5.2 Has the college advertised in any Daily newspapers in the past year? Broken out by public or private college   
Table 16.5.3 Has the college advertised in any Daily newspapers in the past year? Broken out by Enrollment   
Table 16.5.4 Has the college advertised in any Daily newspapers in the past year? Broken out by type or Carnegie class of college   
Table 16.5.5 Has the college advertised in any Daily newspapers in the past year? Broken out by about what percentage of the students enrolled in the college lived within 75 miles of the campus before attending the college   
Table 17.1 If your college has advertised in newspaper in the past year, what phrase best describes your choices?   
Table 17.2 If your college has advertised in newspaper in the past year, what phrase best describes your choices? Broken out by public or private college   
Table 17.3 If your college has advertised in newspaper in the past year, what phrase best describes your choices? Broken out by Enrollment   
Table 17.4 If your college has advertised in newspaper in the past year, what phrase best describes your choices? Broken out by type or Carnegie class of college   
Table 17.5 If your college has advertised in newspaper in the past year, what phrase best describes your choices? Broken out by about what percentage of the students enrolled in the college lived within 75 miles of the campus before attending the college   
Table 18.1 If the college publishes its own magazine, what best describes this magazine?   
Table 18.2 If the college publishes its own magazine, what best describes this magazine? Broken out by public or private college   
Table 18.3 If the college publishes its own magazine, what best describes this magazine? Broken out by Enrollment   
Table 18.4 If the college publishes its own magazine, what best describes this magazine? Broken out by type or Carnegie class of college   
Table 18.5 If the college publishes its own magazine, what best describes this magazine? Broken out by about what percentage of the students enrolled in the college lived within 75 miles of the campus before attending the college   
Table 19.1 About how much did the college spend (in US$) on such sponsored campus visits within the past year?   
Table 19.2 About how much did the college spend (in US$) on such sponsored campus visits within the past year? Broken out by public or private college   
Table 19.3 About how much did the college spend (in US$) on such sponsored campus visits within the past year? Broken out by Enrollment   
Table 19.4 About how much did the college spend (in US$) on such sponsored campus visits within the past year? Broken out by type or Carnegie class of college   
Table 19.5 About how much did the college spend (in US$) on such sponsored campus visits within the past year? Broken out by about what percentage of the students enrolled in the college lived within 75 miles of the campus before attending the college   
Table 20.1 Does the college currently advertise on the radio?   
Table 20.2 Does the college currently advertise on the radio? Broken out by public or private college   
Table 20.3 Does the college currently advertise on the radio? Broken out by Enrollment   
Table 20.4 Does the college currently advertise on the radio? Broken out by type or Carnegie class of college   
Table 20.5 Does the college currently advertise on the radio? Broken out by about what percentage of the students enrolled in the college lived within 75 miles of the campus before attending the college   
Table 21.1 How much did the college spend (in US$) on all forms of radio advertising designed to attract new students in the past year?   
Table 21.2 How much did the college spend (in US$) on all forms of radio advertising designed to attract new students in the past year? Broken out by public or private college   
Table 21.3 How much did the college spend (in US$) on all forms of radio advertising designed to attract new students in the past year? Broken out by Enrollment   
Table 21.4 How much did the college spend (in US$) on all forms of radio advertising designed to attract new students in the past year? Broken out by type or Carnegie class of college   
Table 21.5 How much did the college spend (in US$) on all forms of radio advertising designed to attract new students in the past year? Broken out by about what percentage of the students enrolled in the college lived within 75 miles of the campus before attending the college   
Table 22 Has the college advertised on any of the following within the past two years?   
Table 22.1.1 Has the college advertised on any Cable Television within the past two years?   
Table 22.1.2 Has the college advertised on any Cable Television within the past two years? Broken out by public or private college   
Table 22.1.3 Has the college advertised on any Cable Television within the past two years? Broken out by Enrollment   
Table 22.1.4 Has the college advertised on any Cable Television within the past two years? Broken out by type or Carnegie class of college   
Table 22.1.5 Has the college advertised on any Cable Television within the past two years? Broken out by about what percentage of the students enrolled in the college lived within 75 miles of the campus before attending the college   
Table 22.2.1 Has the college advertised on any Satellite Television within the past two years?   
Table 22.2.2 Has the college advertised on any Satellite Television within the past two years? Broken out by public or private college   
Table 22.2.3 Has the college advertised on any Satellite Television within the past two years? Broken out by Enrollment   
Table 22.2.4 Has the college advertised on any Satellite Television within the past two years? Broken out by type or Carnegie class of college   
Table 22.2.5 Has the college advertised on any Satellite Television within the past two years? Broken out by about what percentage of the students enrolled in the college lived within 75 miles of the campus before attending the college   
Table 22.3.1 Has the college advertised on any National Network Television within the past two years?   
Table 22.3.2 Has the college advertised on any National Network Television within the past two years? Broken out by public or private college   
Table 22.3.3 Has the college advertised on any National Network Television within the past two years? Broken out by Enrollment   
Table 22.3.4 Has the college advertised on any National Network Television within the past two years? Broken out by type or Carnegie class of college   
Table 22.3.5 Has the college advertised on any National Network Television within the past two years? Broken out by about what percentage of the students enrolled in the college lived within 75 miles of the campus before attending the college   
Table 22.4.1 Has the college advertised on any Local Network Affiliate Television within the past two years?   
Table 22.4.2 Has the college advertised on any Local Network Affiliate Television within the past two years? Broken out by public or private college   
Table 22.4.3 Has the college advertised on any Local Network Affiliate Television within the past two years? Broken out by Enrollment   
Table 22.4.4 Has the college advertised on any Local Network Affiliate Television within the past two years? Broken out by type or Carnegie class of college   
Table 22.4.5 Has the college advertised on any Local Network Affiliate Television within the past two years? Broken out by about what percentage of the students enrolled in the college lived within 75 miles of the campus before attending the college   
Table 23.1 How much did the college spend (in US$) on all forms of television advertising in the past year to attract new students?   
Table 23.2 How much did the college spend (in US$) on all forms of television advertising in the past year to attract new students? Broken out by public or private college   
Table 23.3 How much did the college spend (in US$) on all forms of television advertising in the past year to attract new students? Broken out by Enrollment   
Table 23.4 How much did the college spend (in US$) on all forms of television advertising in the past year to attract new students? Broken out by type or Carnegie class of college   
Table 23.5 How much did the college spend (in US$) on all forms of television advertising in the past year to attract new students? Broken out by about what percentage of the students enrolled in the college lived within 75 miles of the campus before attending the college   
Table 24.1 Does the college currently advertise on billboards for the purpose of attracting students?   
Table 24.2 Does the college currently advertise on billboards for the purpose of attracting students? Broken out by public or private college   
Table 24.3 Does the college currently advertise on billboards for the purpose of attracting students? Broken out by Enrollment   
Table 24.4 Does the college currently advertise on billboards for the purpose of attracting students? Broken out by type or Carnegie class of college   
Table 24.5 Does the college currently advertise on billboards for the purpose of attracting students? Broken out by about what percentage of the students enrolled in the college lived within 75 miles of the campus before attending the college   
Table 25.1 How much did the college spend (in US$) in the past year on advertising on billboards for the purpose of attracting students?   
Table 25.2 How much did the college spend (in US$) in the past year on advertising on billboards for the purpose of attracting students? Broken out by public or private college   
Table 25.3 How much did the college spend (in US$) in the past year on advertising on billboards for the purpose of attracting students? Broken out by Enrollment   
Table 25.4 How much did the college spend (in US$) in the past year on advertising on billboards for the purpose of attracting students? Broken out by type or Carnegie class of college   
Table 25.5 How much did the college spend (in US$) in the past year on advertising on billboards for the purpose of attracting students? Broken out by about what percentage of the students enrolled in the college lived within 75 miles of the campus before attending the college

Note: Product cover images may vary from those shown
3 of 5

Loading
LOADING...

4 of 5
  • Abraham Baldwin Agricultural College
  • Arcadia University
  • Borough of Manhattan Community College
  • Bradley University
  • California Baptist University
  • California State University Dominguez Hills
  • California State University, Sacramento
  • California State University San Bernardino
  • Casper College
  • Davis & Elkins College
  • East Tennessee State University
  • Fort Hays State University
  • Georgia Gwinnett College
  • Humber College
  • Humber Institute of Technology and Advanced Learning
  • John Carroll University
  • Kent State University
  • Lewis & Clark College
  • Lyon College
  • Michigan State University College of Osteopathic Medicine
  • Morehead State University
  • Northwestern Michigan College
  • Oregon State University
  • Ouachita Baptist University
  • Shippensburg University
  • Small Private Liberal Arts College in Midwest
  • Spalding University
  • St. Louis College of Pharmacy
  • Texas State University
  • The College of New Jersey
  • The University of Alabama in Huntsville
  • UMass Lowell
  • University of Alberta - Augustana Campus
  • University of Colorado Colorado Springs
  • University of Idaho College of Business and Economics
  • University of Louisville
  • University of Mount Union
  • Vancouver Island University
  • Wabash College
  • Wartburg College
  • Willamette University
Note: Product cover images may vary from those shown
5 of 5
Note: Product cover images may vary from those shown
Adroll
adroll