The use of AHSS also brings down manufacturing costs without compromising on the strength of the vehicle, making it the commonly used material in the automotive industry currently. The necessity of the automakers to balance performance, safety, fuel efficiency, affordability, and at the same time, reducing emissions to meet the requirements of stringent regulations, worldwide, are the factors that are expected to drive the automotive AHSS market.
Fuel Efficiency has emerged as the primary factor for the growth in demand for AHSS
The automakers are focusing on reducing the overall weight of the automobiles, and at the same time increase the strength of the automobile to improve crashworthiness. The major factor that is driving automakers toward adopting AHSS is that the existing infrastructure can be utilized for producing lightweight vehicles without the need for switching to other materials, which is expected to increase the cost and time.
Automotive production using AHSS leads to lower life cycle emissions
AHSS offers an opportunity for the automotive industry to reduce vehicular emissions when the entire product life cycle is considered. Life cycle assessment of vehicular emission takes into account the total emissions from the stage procuring the raw materials to the vehicle end-of-life. When life cycle assessment of emissions is carried out, the use of Advanced High Strength Steel (AHSS) for automotive manufacturing will have the lowest emission rate compared to the emissions generated by the existing ways of production.
Dual-phase steel is the most widely used variety of AHSS by the automotive industry, as it has an excellent strength-ductility balance, which enables it to endure a high amount of strain energy, hence, it is the most preferred material to build the outer body of an automobile.
October 2017: WorldAutoSteel, an association of key players in the steel industry, was set to inform decision-makers in October 2017 about the benefits of life cycle assessment to measure the environmental impact of automobiles
Major Players: ARCELOR MITTAL SA, THYSSENKRUPP AG, TATA STEEL LIMITED, UNITED STEEL CORPORATION, POSCO AND KOBE STEEL, amongst others.
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1.1 Study Deliverables
1.2 General Study Assumptions
2. Research methodology
2.2 Analysis Methodology
2.3 Study Phases
2.4 Econometric Modelling
3. Executive Summary
4. Market Overview and Trends
4.1 Current Market Scenario
4.2 Technology Trends
4.3 Porter's Five Forces Framework
4.3.1 Bargaining Power of Buyers
4.3.2 Bargaining Power of Supplier
4.3.3 Threat of New Entrants
4.3.4 Threat of Substitute Products
4.3.5 Intensity of Competitive Rivalry
5. Market Dynamics
5.1.1 Stringent Fuel Efficiency Norms
5.1.2 Increased Concerns over Safety of the Passenger
5.2.1 Complex Manufacturing Process of the Material
6. Automotive AHSS Market, Segmentation by Vehicle Type
6.1 Passenger Vehicles
6.2 Light Commercial Vehicles
7. Automotive AHSS Market, Segmentation by Geography
7.1 North America
7.1.3 Rest of North America
7.2.4 Rest of Europe
7.3.3 South Korea
7.3.4 Rest of Asia-Pacific
7.4 Rest of the World
8. Competitive Landscape
8.2 Market Structure & Analysis
9. Company Profiles
9.1 Arcelor Mittal SA
9.2 ThyssenKrupp AG
9.4 Tata Steel Limited
9.5 SSAB AB
9.6 United Steel Corporation
9.7 AK Steel Holding Corporation
9.8 Kobe Steel Ltd.
9.9 Baoshan Iron & Steel Co. Ltd.