Recovery in European Agricultural Machinery Market
According to the European Committee of Farm Machinery Manufacturer’s Associations (CEMA), in 2017, Europe (EU) agricultural machinery market has seen growth of 4% from 2016, after its declining trend since 2012. Also, Europe anticipates seeing growing trend in agricultural machinery market during the forecast period, as European countries, especially Germany, have started experiencing increasing orders for agricultural machinery from domestic as well as international markets.
The spike in Germany’s agricultural tires sector primarily drives the growth in the region. German companies manufacture around 27% of the agricultural machinery and equipment components in the entire European region. Germany also represents the largest domestic market for agricultural machinery and equipment in Europe, with a share of around 20% in 2017. The growth of the agricultural tires market is directly related to the growth of agricultural machinery market in the country.
Large Tractor Tires Cover the Major Share in the Agricultural Tires Market
In 2017, tractor registrations varied significantly across Europe. The growth of the agricultural tires market was primarily driven by the tractor sales in European countries, where tractors more than 50HP cover major share of more than 45% of the total tractor usage in the region. For instance, UK observed an increase in the tractors (>50HP) sales of about 12,033 units in 2017 from 10,602 units in 2016.
However, the European agricultural equipment market has witnessed an overall drop in sales by an average of 8% in 2015, owing to the drop in sales in France as well as Germany from the 2014 levels. This can be mainly attributed to the lowering of farmers’ income, which is again due to the fall in commodity prices. Thus, the drop in the sales of new agricultural machinery during 2013-2016 showed an impact on the agricultural tire replacement market. The agricultural tire replacement declined to 11% from 2016, with 1.28 thousand units in 2017.
The replacement tire segment is expected to constitute a majority of the share in the European tire market, due to the inherent demand from the aftermarket segment. The market is characterized by a significant amount of research and development in the tire manufacturing process, driven by the presence of the largest agricultural machinery and equipment research in the region. Also, the increasing adoption of modern farming techniques with agricultural machinery and using suitable tire size and pattern for specific crops is expected to drive the growth of the agricultural tire market in the region during the forecast period.
Key Developments of the Market:
- September 2017: Continental AG is re-entered into the agricultural tire business with its first two standard launch of agricultural tractor tires, namely Tractor70 and Tractor85
Reasons to Purchase the Report:
- Latest technology trends adopted by the manufacturers in the agricultural tires market in Europe
- Analyzing various perspectives of the market with the help of Porter’s Five Forces Analysis
- Study on the end-markets that are expected to dominate the market
- Study on the countries that are expected to witness the fastest growth during the forecast period
- Identifying the latest developments, market shares, and strategies employed by the major market players
- 3-month analyst support, along with the Market Estimate Sheet (in excel)
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1.1 Research Methodology
1.2 General Study Assumptions
2. Research Methodology
2.2 Analysis Methodology
2.3 Study Assumptions
3. Executive Summary
4. Market Overview And Technology Trends
4.1 Current Market Scenario
4.2 Technology Trends
4.3 Porter's Five Forces Analysis
4.3.1 Bargaining Power of the Suppliers
4.3.2 Bargaining Power of the Consumers
4.3.3 Threat of New Entrants
4.3.4 Threat of Substitute Products and Services
4.3.5 Competitive Rivalry within the Industry
5. Market Dynamics
5.1.1 Growing Mechanization in Agricultural Sector
5.2.1 Fluctuating Cost of Rubber
5.3.1 Demand for Improved Tire Tread Design From Customers
6. Europe Agricultural Tires Market Segmentation, By End Markets
7. Europe Agricultural Tire Market Segmentation, By Country
7.2 The United Kingdom
7.5 Rest of Europe
8. Competitive Landscape
8.2 Market Share Analysis
9. Company Profiles
9.1 Bridgestone Corporation
9.2 Continental Tires
9.3 Hankook Tire
9.6 Nokian Tyres
9.7 Maitech Tire