The connected car device market was valued at USD 11.6 billion in 2021 and is expected to reach USD 34.13 billion by 2027, registering a CAGR of over 21% during the forecast period (2022 - 2027).
- Connected car devices essentially assist in monitoring vehicles and drivers. These devices also update private automobile owners and fleet managers about their vehicles’ performance, pertaining to fuel economy index, emissions, on-board diagnostics (OBD), vehicle maintenance, and recalls. Some devices also provide GPS tracking and real-time alerts.
- The major factors that are driving the market are the increasing occurrences of vehicle theft, and a robust spike in the number of road accidents, particularly due to unsafe driving habits, such as over-speeding, hard cornering, and unmanageably dense traffic. Apart from the aforementioned drivers, vehicle connectivity has also gained traction, due to the preference of in-car Wi-Fi hotspots and data services, for providing infotainment facilities.
- Vehicle automation presents the most lucrative opportunity for connected car devices, which provide the necessary (initial) inter- and intra-vehicle communication and response infrastructure, to facilitate autonomous capabilities.
Key Market Trends
Increasing Incidence of Vehicle Theft and Road Accidents
The increasing incidences of vehicle theft are directing customers’ attention to a surveillance system that can monitor their vehicle and send timely updates about its geographical location. According to the Federal Bureau of Investigation (FBI), 773,139 units of motor vehicles were stolen in 2017, when compared to 767,290 units, in 2016. Additionally, a surge in road accidents, due to unsafe driving habits, is also prompting customers to adopt connectivity in their cars, to remain updated about on-board diagnostics, the performance of electronic control systems, etc.
According to NHTSA (National Highway Traffic Safety Administration), about 94% of the accidents occurring on the US roadways can be attributed to human choice or error, including drunken driving and speeding.
Every year, approximately 1.3 million people die in road traffic accidents; a further 20-50 million are injured. The latest technologies, such as new safety devices, connected and autonomous vehicles, and intelligent transportation systems with their associated infrastructure and systems are likely to reduce road accidents. Vehicle manufacturers, governments, and international safety organizations are all working to achieve this goal, and are heavily reliant on international safety standards. According to the US Department of Transport, V2V communication can prevent up to 80% of accidents that do not involve drunken driving or mechanical failure.
Europe and North America Dominating the Market
The European and North American regions are expected to dominate the connected car device market, followed by Asia-Pacific.
The United States is considered to be a pioneer, in terms of vehicle connectivity. The US Transportation Department has taken a new initiative to accelerate the deployment of vehicle-to-vehicle (V2V) communications technology. This new proposal is expected to be mandatory by 2023. Additionally, the demand for smart solutions in the fields of mobility, vehicle management, safety, and driver assistance, has been continually increasing in the country over the past few years, and integration of these cutting-edge technologies has been one of the crucial parameters for customers in purchasing new vehicles.
In the EU, the European parliament implemented the regulation, mandating e-call systems in vehicles that ensure the passenger's safety, and it has been estimated that they may save more than 2,500 lives on the road. These initiatives and favorable regulations increase the number of connected vehicles on roads, which further creates a huge demand for connected vehicle services and connected vehicle devices.
In the Asia-Pacific region, China leads the market for connected car devices, followed by Japan. The demand for embedded connectivity in vehicles from the consumers and the shift toward connected vehicles has expanded the market for connected car devices in the country.
Some of the key players of the connected car device market are Continental AG, Robert Bosch GmbH, Denso Corporation, Autoliv, Autotalks, and Valeo SA. The companies are making partnerships for developing more advanced technology, and for being ahead in the competition. For instance; Bosch and Mojio unveiled a jointly developed, IoT integrated emergency response solution. The new offering adds crash detection and emergency call (eCall) response to an existing connected car solution from Mojio.
In January 2019, Valeo and Autotalks showcased V2X capabilities integrated with Telematics at CES 2019 event. The V2X technology is expected to increase safety by extending the perception of the car for better anticipation of the potential road dangers. It is also a key technology in the move toward cooperative driving and to globally optimize Smart City traffic flow and services.
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Table of Contents
1.2 Scope of the Study
4.2 Market Restraints
4.3 Industry Attractiveness - Porter's Five Forces Analysis
4.3.1 Threat of New Entrants
4.3.2 Bargaining Power of Buyers/Consumers
4.3.3 Bargaining Power of Suppliers
4.3.4 Threat of Substitute Products
4.3.5 Intensity of Competitive Rivalry
5.2 Communication Type
5.3 Product Type
5.3.1 Driver Assistance System (DAS)
5.4 Vehicle Type
5.4.1 IC Engine
18.104.22.168 Battery Electric Vehicle
22.214.171.124 Hybrid Electric Vehicle
5.4.3 Fuel Cell Vehicle
5.5.1 North America
126.96.36.199 United States
188.8.131.52 Rest of North America
184.108.40.206 United Kingdom
220.127.116.11 Rest of Europe
18.104.22.168 Rest of Asia-Pacific
5.5.4 Rest of the World
22.214.171.124 South America
126.96.36.199 Middle East & Africa
6.2 Company Profiles
6.2.1 Continental AG
6.2.2 Denso Corporation
6.2.3 Robert Bosch GmbH
6.2.4 ZF Friedrichshafen AG
6.2.5 Autoliv Inc.
6.2.6 Valeo SA
6.2.7 Autotalks Ltd
6.2.8 Visteon Corporation
6.2.9 Magna International Inc.
6.2.10 Infineon Technologies AG
6.2.11 Harman International Industries Incorporated
6.2.12 Panasonic Corp.
A selection of companies mentioned in this report includes:
- Continental AG
- Denso Corporation
- Robert Bosch GmbH
- ZF Friedrichshafen AG
- Autoliv Inc.
- Valeo SA
- Autotalks Ltd
- Visteon Corporation
- Magna International Inc.
- Infineon Technologies AG
- Harman International Industries Incorporated
- Panasonic Corp.