UK Childrenswear Trend Report, 2018

  • ID: 4516264
  • Report
  • Region: United Kingdom, Great Britain
  • 9 pages
  • GlobalData
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FEATURED COMPANIES

  • Amazon
  • Boots
  • Dorothy Perkins
  • Joe Browns
  • Matalan
  • Outfit Kids
  • MORE
UK Childrenswear Trend Report, 2018

Summary

Value retailers are continuing to make further gains in the UK childrenswear market, according to our 2017 clothing survey. While the around a £5.4bn UK childrenswear market remains lucrative, it is the value players such as Primark, H&M and the grocers which continue to hold the most appeal. Indeed, according to our data, Primark has now overtaken Asda in terms of purchaser share. Midmarket players such as M&S and Next will continue to struggle as they lose out to rivals, with a clear need to better justify their higher price points via quality and design to win back shoppers. To the contrary, the likes of Primark and the grocers are growing in appeal, aided by their keen focus on low prices amid an inflationary market.

The key takeaways from this report include:
  • The UK childrenswear market is forecast to grow by over 12% between 2017 and 2022
  • Value for money, price and quality remain the biggest purchase motivators in childrenswear
  • Fashion and celebrity have an influential role in the purchasing process, with more than 67% of young shoppers aged 16-24 stating they dress their children, or the children they shop for, in the latest fashion trends
  • Over 91% of childrenswear shoppers agree that fit is important when shopping for kids wear highlighting the demand for well fitting clothing
Companies mentioned in this report: Amazon, ASDA, boohoo.com, Boots, Burton, Debenhams, Dorothy Perkins, Gap, H&M, Joe Browns, John Lewis, Marks & Spencer, Matalan, Mothercare, Next, Outfit Kids, Pretty Little Thing, Primark, Reserved, River Island, Sainsbury's, Tesco, Zara.

Scope
  • The UK childrenswear market is forecast to grow by 12.4% between 2017 and 2022
  • Value for money, price and quality remain the biggest purchase motivators in childrenswear
  • Fashion and celebrity have an influential role in the purchasing process, with 67.1% of young shoppers aged 16-24 stating they dress their children, or the children they shop for, in the latest fashion trends
  • 91.2% of childrenswear shoppers agree that fit is important when shopping for kidswear highlighting the demand for well fitting clothing.
Reasons to buy
  • Learn which retailers are the winners and losers of the UK childrenswear market and what they are doing to increase their appeal
  • Gain insight into new entrants in the UK childrenswear market and how they compare with the dominant value and midmarket players, while understanding the threat they pose to your business
  • Discover what the key influences are in purchasing childrenswear across different shopper age groups in order to drive customer engagement and improve product selection.
READ MORE
Note: Product cover images may vary from those shown
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FEATURED COMPANIES

  • Amazon
  • Boots
  • Dorothy Perkins
  • Joe Browns
  • Matalan
  • Outfit Kids
  • MORE
  • The hot issues
  • Main issues in childrenswear
  • Appendix
Note: Product cover images may vary from those shown
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  • Amazon
  • ASDA
  • boohoo.com
  • Boots
  • Burton
  • Debenhams
  • Dorothy Perkins
  • Gap
  • H&M
  • Joe Browns
  • John Lewis
  • Marks & Spencer
  • Matalan
  • Mothercare
  • Next
  • Outfit Kids
  • Pretty Little Thing
  • Primark
  • Reserved
  • River Island
  • Sainsbury's
  • Tesco
  • Zara
Note: Product cover images may vary from those shown
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Note: Product cover images may vary from those shown
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