Malaysia B2C E-Commerce Market 2018

  • ID: 4517445
  • Report
  • Region: Malaysia
  • 66 pages
  • yStats GmbH & Co. KG
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Malaysia’S B2C E-Commerce Sales To Maintain Rapid Growth Rates

FEATURED COMPANIES

  • Celcom Planet Sdn. Bhd.
  • Lazada Group
  • Sea Ltd
  • Zalora Group
  • MORE

Online Retail Sales Continue Expansion in Malaysia, Says Report

This recent report, “Malaysia B2C E-Commerce Market 2018” includes projections of growth rates for online retail above 20% for the next two years, as well as a wealth of other details concerning B2C E-Commerce in the Southeast Asian nation.
  
Malaysia’s comparatively high Internet penetration contributes to the continued rapid expansion of online retail sales. Malaysia ranks second in the in Southeast Asia region after Singapore in web connectivity, and connections continue to proliferate, many of them through smartphones. Research cited in the report shows that mobile accounted for more than 50% of all Internet traffic in Malaysia as of early this year, and mobile surfers are increasingly becoming mobile shoppers.

The online merchants leading by website traffic so far this year are regional leaders Lazada, 11Street, Shopee and Zalora. Competition among these and other smaller players is intense as they hope to capture their share of growth in B2C E-Commerce projected in the report. The leading product category purchased online in Malaysia last year was apparel.

Questions Answered in this Report

  • What are the projections for B2C E-Commerce growth rate in Malaysia for 2018 and 2019?
  • What are the main growth drivers of online retail sales in this country?
  • How does online shopper penetration vary across the different regions in Malaysia?
  • Which payment and delivery methods are preferred by Malaysia’s online shoppers?
  • Which B2C E-Commerce websites are the most popular among digital consumers in Malaysia?

Secondary Market Research

Our reports are exclusively based on secondary market research. Our researchers derive information and data from a variety of reliable published sources and compile the data into understandable and easy-to-use formats.

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FEATURED COMPANIES

  • Celcom Planet Sdn. Bhd.
  • Lazada Group
  • Sea Ltd
  • Zalora Group
  • MORE

1. Management Summary

2. Overview & International Comparisons
B2C E-Commerce Market Overview and International Comparisons, April 2018
Ranking of Selected Countries in Southeast Asia by Estimated B2C E-Commerce Sales, incl. Indonesia, Malaysia, Philippines, Singapore, Thailand, Vietnam, 2017e & 2021f
Retail E-Commerce Sales, by Indonesia, Malaysia, Philippines, Singapore, Thailand, Vietnam, in USD billion, 2016 & 2021f, and CAGR, in %, 2016-2021f
Selected Socio-Economic Characteristics, incl. Population, in thousands, GDP, in USD million, Y-o-Y Change in GDP, in %, GDP per Capita, in USD, and GDP per Capita PPP, in International Dollars, by Indonesia, Malaysia, Philippines, Singapore, Thailand, Vietnam, 2016
Internet Penetration, in % of Individuals, by Indonesia, Malaysia, Philippines, Singapore, Thailand, Vietnam, 2015 & 2016
Internet Penetration, in % of Individuals, by Indonesia, Malaysia, Philippines, Singapore, Thailand, Vietnam, 2017 & 2022f
Breakdown of Digital Consumers in Six Southeast Asian Markets by Country, in %, by Indonesia, Malaysia, Philippines, Singapore, Thailand, Vietnam, 2017
Year-on-Year Growth Rate in Number of Digital Consumers, in %, by Indonesia, Malaysia, Philippines, Singapore, Thailand, Vietnam, 2017
Annual Online Spending per Online Shopper, in USD, by Indonesia, Malaysia, Philippines, Singapore, Thailand, Vietnam, 2017 & 2022f
Online Activities Performed via Computer at Least Weekly, in % of Internet Users, by Indonesia, Malaysia, Philippines, Singapore, Thailand and Vietnam, 2017
Online Activities Performed via Smartphone at Least Weekly, in % of Internet Users, by Indonesia, Malaysia, Philippines, Singapore, Thailand and Vietnam, 2017
Share of Internet Users Accessing the Internet via Smartphone, in %, by Indonesia, Malaysia, Philippines, Singapore, Thailand and Vietnam, 2017
Mobile Share of Traffic to E-Commerce Sites, in %, by Indonesia, Malaysia, Philippines, Singapore, Thailand, Vietnam, June 2017
Average E-Commerce Order Value, in USD, by Mobile, Desktop and Total, by Indonesia, Malaysia, Philippines, Singapore, Thailand, Vietnam, June 2017

3. Trends
Portable Devices Used to Access the Internet, in % of Internet Users, Q2 2017
Devices Used to Access the Internet, in % of Internet Users, 2015 & 2016
Breakdown of Internet Traffic by Device, in %, March 2018
Share of Online Shoppers Who Made Their Most Recent Purchase via Mobile, in % of Online Shoppers, August 2017
Average E-Commerce Order Value, in USD, by Mobile, Desktop and Total, June  2017
Breakdown of Online Shoppers by Local Only, Cross-Border Only and Local and Cross-Border, in %, February 2017

4. Sales & Shares
B2C E-Commerce Sales, in MYR billion, and Year-on-Year Change, in %, 2012 – 2019f
Share of E-Commerce in National GDP, in %, 2015 & 2016
E-Commerce Share of Total Retail Sales, in %, 2016/2017
E-Commerce Share of Total Retail Sales, in %, 2018f
Breakdown of E-Commerce Income of Companies by B2B, B2C and B2G, by Sector and Sub-Sector, in MYR million, 2015

5. Users & Shoppers
Internet Penetration, in % of Individuals, 2013 – 2017
Online Shopper Penetration, in % of Internet Users, 2015 & 2017
Online Shopper Penetration by Region, in % of Internet Users, Q2 2017
Activities Performed Online, incl. “Online Shopping”, in % of Internet Users, February 2017
Online Shopper Penetration, in % of Internet Users, 2015 & 2016
Breakdown of Online Shoppers by Socio-Demographic Characteristics, incl. Gender, Age, Income and Education, in %, 2015 & 2016
Breakdown of Frequency of Shopping Online, in % of Online Shoppers, February 2017
Breakdown of Annual Online Spending in MYR, in % of Online Shoppers, February 2017
Reasons for Not Shopping Online, in % of Internet Users Who Do Not Shop Online, February 2017
Internet Penetration, in % of Individuals, 2017 & 2022f
Online Shoppers Penetration, in % of Internet Users, 2017 & 2022f
Annual Online Spending per Online Shopper, in USD, 2017 & 2022f

6. Products
Product Categories Purchased in E-Commerce, in % of Online Shoppers, Q3 2017

7. Payment
Payment Methods Used in E-Commerce, in % of Online Shoppers, February 2017
Breakdown of Payment Methods Preferred in E-Commerce, in % of Online Shoppers, Q3 2017

8. Delivery
Delivery Methods Used for Online Purchases, in % of Online Shoppers, February 2017
Major Concerns of Online Shoppers, in % of Online Shoppers, Q3 2017

9. Players
Overview of B2C E-Commerce Players, April 2018
Top 10 Local B2C E-Commerce Websites, by Total Visits, in millions, February 2018
Top 3 Local C2C/P2P E-Commerce Websites, by Total Visits, in millions, February 2018

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FEATURED COMPANIES

  • Celcom Planet Sdn. Bhd.
  • Lazada Group
  • Sea Ltd
  • Zalora Group
  • MORE

Malaysian consumers are among the most connected in Southeast Asia, with Internet  penetration reaching new heights in 2017 and ranking second in the region after Singapore. The share of Internet users placing orders via E-Commerce websites also increased, although a significant discrepancy exists between the two main cities and other regions, according to statistics cited in the report. By 2022, Malaysia is expected to see more growth in number of online shoppers and also in their average E-Commerce spending. 

M-Commerce is one of the growth drivers of online retail sales in Malaysia. With most of Internet users going online via smartphone, mobile traffic accounted for nearly threequarters of all web traffic to E-Commerce sites in mid-2017. The report also shows that clothing and footwear was the top online shopping category in Malaysia in 2017, and bank transfer was the preferred payment method. Furthermore, three-quarters of digital shoppers in Malaysia buy exclusively from sellers with local operations, while onequarter of shoppers also place orders on cross-border E-Commerce platforms.

The leading competitors in Malaysia’s B2C E-Commerce are regional players Lazada, 11Street, Shopee and Zalora. These four platforms ranked the highest by website traffic in early 2018. Competition between these market leaders is intensifying as online retail sales in Malaysia continue to expand, with projections of above +20% growth rates in both 2018 and 2019, according to forecasts cited by the report.

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  • Alibaba Group Holdings Ltd.
  • Celcom Planet Sdn. Bhd.
  • Lazada Group
  • Sea Ltd
  • Zalora Group
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