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Rx/Reimbursement Adult Incontinence in Turkey

  • ID: 4517578
  • Report
  • June 2020
  • Region: Turkey
  • 21 pages
  • Euromonitor International
RX/reimbursement adult incontinence continued to benefit from rising awareness of the new and more automated reimbursement system in 2019. Sales also benefited from the stigma associated with urinary incontinence decreasing among the older population, owing to increased education levels in society, in addition to population ageing and ongoing urbanisation.

The Rx/Reimbursement adult incontinence in Turkey report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2015-2019, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, distribution or pricing issues. Forecasts to 2024 illustrate how the market is set to change.

Product coverage: Total Adult Incontinence.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Rx/Reimbursement adult incontinence market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Note: Product cover images may vary from those shown
List of Contents and Tables

Headlines

Pre-COVID-19 Performance
  • Automated reimbursement system attracts many in 2019
  • Chemists/pharmacies continue to benefit from offering automated reimbursement in 2019
  • Ontex faces growing competition from economy local brands in 2019
2020 and Beyond
  • COVID-19 impact
  • Recovery and opportunities
Category Data
Table 1 Sales of Rx/Reimbursement Adult Incontinence: Total Value MSP 2014-2019
Table 2 Sales of Rx/Reimbursement Adult Incontinence: Total Value MSP Growth 2014-2019
Table 3 Forecast Sales of Rx/Reimbursement Adult Incontinence: Total Value MSP 2019-2024
Table 4 Forecast Sales of Rx/Reimbursement Adult Incontinence: Total Value MSP Growth 2019-2024

Executive Summary:
  • COVID-19 impact on tissue and hygiene
  • COVID-19 country impact
  • Currency depreciation and economic uncertainty hit sales in 2019
  • Discounters’ private label ranges and economy brands attract price-sensitive consumers via low prices in 2019
  • Further economic uncertainty likely due to impact of COVID-19 in forecast period
Chart 1 Tissue and Hygiene Value Sales Growth Scenarios: 2017-2024
Chart 2 Tissue and Hygiene Impact of Soft Drivers on Value Sales: 2016-2024

Market Indicators
Table 5 Birth Rates 2014-2019
Table 6 Infant Population 2014-2019
Table 7 Female Population by Age 2014-2019
Table 8 Total Population by Age 2014-2019
Table 9 Households 2014-2019
Table 10 Forecast Infant Population 2019-2024
Table 11 Forecast Female Population by Age 2019-2024
Table 12 Forecast Total Population by Age 2019-2024
Table 13 Forecast Households 2019-2024

Market Data
Table 14 Retail Sales of Tissue and Hygiene by Category: Value 2014-2019
Table 15 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2014-2019
Table 16 NBO Company Shares of Retail Tissue and Hygiene: % Value 2015-2019
Table 17 LBN Brand Shares of Retail Tissue and Hygiene: % Value 2016-2019
Table 18 Penetration of Private Label in Retail Tissue and Hygiene by Category: % Value 2014-2019
Table 19 Distribution of Retail Tissue and Hygiene by Format: % Value 2014-2019
Table 20 Distribution of Retail Tissue and Hygiene by Format and Category: % Value 2019
Table 21 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2019-2024
Table 22 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2019-2024

Global Macroeconomic Environment

Global Industry Environment

Disclaimer

Sources
Summary 1 Research Sources
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