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Retail Adult Incontinence in Romania

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    Report

  • 21 Pages
  • March 2023
  • Region: Romania
  • Euromonitor International
  • ID: 4517605
Romania is seeing its population age significantly, and this is making a notable contribution to the sales of retail adult incontinence products. In addition, growing awareness of these products, coupled with their increasing availability in Romanian retailers, contributed to a positive performance in 2022. The erosion of the stigma associated with adult incontinence and purchasing such products through retail channels was also a key factor behind the growth seen in 2022.

The analyst's Retail Adult Incontinence in Romania report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2018-2022, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2027 illustrate how the market is set to change.

Product coverage:

Light Adult Incontinence, Moderate/Heavy Adult Incontinence.

Data coverage:

Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Retail Adult Incontinence market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

RETAIL ADULT INCONTINENCE IN ROMANIAKEY DATA FINDINGS
2022 DEVELOPMENTS
  • Ageing of the population helps sales
  • Strong unit price growth in 2022
  • Ongoing product diversification
PROSPECTS AND OPPORTUNITIES
  • Prices to keep increasing
  • Threats from other product categories
  • Positive prospects for online sales
CATEGORY DATA
  • Table 1 Sales of Retail Adult Incontinence by Category: Value 2017-2022
  • Table 2 Sales of Retail Adult Incontinence by Category: % Value Growth 2017-2022
  • Table 3 NBO Company Shares of Retail Adult Incontinence: % Value 2018-2022
  • Table 4 LBN Brand Shares of Retail Adult Incontinence: % Value 2019-2022
  • Table 5 Forecast Sales of Retail Adult Incontinence by Category: Value 2022-2027
  • Table 6 Forecast Sales of Retail Adult Incontinence by Category: % Value Growth 2022-2027
TISSUE AND HYGIENE IN ROMANIA
EXECUTIVE SUMMARY
  • Tissue and hygiene in 2022: The big picture
  • 2022 key trends
  • Competitive landscape
  • Retailing developments
  • What next for tissue and hygiene?
MARKET INDICATORS
  • Table 7 Birth Rates 2017-2022
  • Table 8 Infant Population 2017-2022
  • Table 9 Female Population by Age 2017-2022
  • Table 10 Total Population by Age 2017-2022
  • Table 11 Households 2017-2022
  • Table 12 Forecast Infant Population 2022-2027
  • Table 13 Forecast Female Population by Age 2022-2027
  • Table 14 Forecast Total Population by Age 2022-2027
  • Table 15 Forecast Households 2022-2027
MARKET DATA
  • Table 16 Retail Sales of Tissue and Hygiene by Category: Value 2017-2022
  • Table 17 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2017-2022
  • Table 18 NBO Company Shares of Retail Tissue and Hygiene: % Value 2018-2022
  • Table 19 LBN Brand Shares of Retail Tissue and Hygiene: % Value 2019-2022
  • Table 20 Penetration of Private Label in Retail Tissue and Hygiene by Category: % Value 2017-2022
  • Table 21 Distribution of Retail Tissue and Hygiene by Format: % Value 2017-2022
  • Table 22 Distribution of Retail Tissue and Hygiene by Format and Category: % Value 2022
  • Table 23 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2022-2027
  • Table 24 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2022-2027
DISCLAIMER
SOURCES
  • Summary 1 Research Sources