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Retail Adult Incontinence in Poland

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    Report

  • 19 Pages
  • March 2023
  • Region: Poland
  • Euromonitor International
  • ID: 4517607
The ageing of the Polish population is translating into higher demand for adult incontinence products. At the same time, producers are investing in marketing and social campaigns to educate consumers and reduce stigma around incontinence problems. The latter is especially true for potentially younger sufferers (such as women after childbirth).

The analyst's Retail Adult Incontinence in Poland report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2018-2022, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2027 illustrate how the market is set to change.

Product coverage: Light Adult Incontinence, Moderate/Heavy Adult Incontinence.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Retail Adult Incontinence market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

RETAIL ADULT INCONTINENCE IN POLAND

KEY DATA FINDINGS

2022 DEVELOPMENTS
  • Growth in both light and moderate/heavy products
  • High rate of inflation impacts category
  • Seni remains leading brand, while Uritam introduces tampons to category
PROSPECTS AND OPPORTUNITIES
  • Rising prices to dampen demand
  • Retail adult incontinence to attract new players
  • New product development
CATEGORY DATA
  • Table 1 Sales of Retail Adult Incontinence by Category: Value 2017-2022
  • Table 2 Sales of Retail Adult Incontinence by Category: % Value Growth 2017-2022
  • Table 3 NBO Company Shares of Retail Adult Incontinence: % Value 2018-2022
  • Table 4 LBN Brand Shares of Retail Adult Incontinence: % Value 2019-2022
  • Table 5 Forecast Sales of Retail Adult Incontinence by Category: Value 2022-2027
  • Table 6 Forecast Sales of Retail Adult Incontinence by Category: % Value Growth 2022-2027
TISSUE AND HYGIENE IN POLAND

EXECUTIVE SUMMARY
  • Tissue and hygiene in 2022: The big picture
  • 2022 key trends
  • Competitive landscape
  • Retailing developments
  • What next for tissue and hygiene?
MARKET INDICATORS
  • Table 7 Birth Rates 2017-2022
  • Table 8 Infant Population 2017-2022
  • Table 9 Female Population by Age 2017-2022
  • Table 10 Total Population by Age 2017-2022
  • Table 11 Households 2017-2022
  • Table 12 Forecast Infant Population 2022-2027
  • Table 13 Forecast Female Population by Age 2022-2027
  • Table 14 Forecast Total Population by Age 2022-2027
  • Table 15 Forecast Households 2022-2027
MARKET DATA
  • Table 16 Retail Sales of Tissue and Hygiene by Category: Value 2017-2022
  • Table 17 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2017-2022
  • Table 18 NBO Company Shares of Retail Tissue and Hygiene: % Value 2018-2022
  • Table 19 LBN Brand Shares of Retail Tissue and Hygiene: % Value 2019-2022
  • Table 20 Penetration of Private Label in Retail Tissue and Hygiene by Category: % Value 2017-2022
  • Table 21 Distribution of Retail Tissue and Hygiene by Format: % Value 2017-2022
  • Table 22 Distribution of Retail Tissue and Hygiene by Format and Category: % Value 2022
  • Table 23 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2022-2027
  • Table 24 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2022-2027
DISCLAIMER

SOURCES
  • Summary 1 Research Sources