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Retail Adult Incontinence in Poland

  • ID: 4517607
  • Report
  • June 2020
  • Region: Poland
  • 22 pages
  • Euromonitor International
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In 2019 retail adult incontinence repeated a strong performance both in volume and current value terms in line with the previous year. Demand is growing as consumers become more aware of the solutions available to fight incontinence and maintain a much more comfortable standard of life. Different media outlets promoted information around the topic of incontinence, and this open environment creates awareness and a sense of openness and acceptance to both the problem and solutions.

The Retail Adult Incontinence in Poland report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2015-2019, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, distribution or pricing issues. Forecasts to 2024 illustrate how the market is set to change.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Retail Adult Incontinence market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Note: Product cover images may vary from those shown
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HEADLINES

PRE-COVID-19 PERFORMANCE
  • More inclusive social media campaign and the rise of e-commerce fuel growth in retail adult incontinence in 2019
  • Fiscal benefits favour moderate/heavy adult incontinence in 2019
  • Seni’s broad availability and strong brand equity remain the foundation for its leadership
2020 AND BEYOND
  • COVID-19 impact
  • Affected products within retail adult incontinence
  • Recovery and opportunities
CATEGORY DATA
Table 1 Sales of Retail Adult Incontinence by Category: Value 2014-2019
Table 2 Sales of Retail Adult Incontinence by Category: % Value Growth 2014-2019
Table 3 NBO Company Shares of Retail Adult Incontinence: % Value 2015-2019
Table 4 LBN Brand Shares of Retail Adult Incontinence: % Value 2016-2019
Table 5 Forecast Sales of Retail Adult Incontinence by Category: Value 2019-2024
Table 6 Forecast Sales of Retail Adult Incontinence by Category: % Value Growth 2019-2024

EXECUTIVE SUMMARY
  • COVID-19 impact on tissue and hygiene
  • COVID-19 country impact
  • Environmental footprint and larger government funding strategies change consumers behaviour in 2019
  • Local brands champion tissue and hygiene sales
  • Strong growth is expected over the forecast period as tissue and hygiene becomes more relevant in everyday life
Chart 1 Tissue and Hygiene Value Sales Growth Scenarios: 2017-2024
Chart 2 Tissue and Hygiene Impact of Soft Drivers on Value Sales: 2016-2024

MARKET INDICATORS
Table 7 Birth Rates 2014-2019
Table 8 Infant Population 2014-2019
Table 9 Female Population by Age 2014-2019
Table 10 Total Population by Age 2014-2019
Table 11 Households 2014-2019
Table 12 Forecast Infant Population 2019-2024
Table 13 Forecast Female Population by Age 2019-2024
Table 14 Forecast Total Population by Age 2019-2024
Table 15 Forecast Households 2019-2024

MARKET DATA
Table 16 Retail Sales of Tissue and Hygiene by Category: Value 2014-2019
Table 17 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2014-2019
Table 18 NBO Company Shares of Retail Tissue and Hygiene: % Value 2015-2019
Table 19 LBN Brand Shares of Retail Tissue and Hygiene: % Value 2016-2019
Table 20 Penetration of Private Label in Retail Tissue and Hygiene by Category: % Value 2014-2019
Table 21 Distribution of Retail Tissue and Hygiene by Format: % Value 2014-2019
Table 22 Distribution of Retail Tissue and Hygiene by Format and Category: % Value 2019
Table 23 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2019-2024
Table 24 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2019-2024

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

SOURCES
Summary 1 Research Sources
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