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Retail Adult Incontinence in Poland

  • ID: 4517607
  • Report
  • March 2021
  • Region: Poland
  • 23 Pages
  • Euromonitor International
Retail adult incontinence continued to record good growth in 2020, supported by an ageing population. With elderly Poles comprising the target audience for this category, their vulnerability to the virus resulted in initial stockpiling as they intended to shield at home. Furthermore, some consumers of adult incontinence products avoided healthcare operators where they would normally claim prescription products or were sent home to free up space for infected patients.

The Retail Adult Incontinence in Poland report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2016-2020, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2025 illustrate how the market is set to change.

Product coverage: Light Adult Incontinence, Moderate/Heavy Adult Incontinence.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Retail Adult Incontinence market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Note: Product cover images may vary from those shown

KEY DATA FINDINGS
2020 IMPACT
  • Upturn in demand for retail adult incontinence in 2020 as vulnerable elderly consumers self-isolate and avoid healthcare institutions
  • Health and beauty specialist retailers remains as leading distribution channel but e-commerce continues to strengthen its penetration of the category
  • Consolidated competitive landscape but smaller players gain further ground

RECOVERY AND OPPORTUNITIES
  • Stronger growth momentum predicted for retail adult incontinence over the forecast period
  • Greater potential for category likely to attract higher number of players
  • Discounters penetrates retail adult incontinence and offers further potential for expansion of category

CATEGORY DATA
  • Table 1 Sales of Retail Adult Incontinence by Category: Value 2015-2020
  • Table 2 Sales of Retail Adult Incontinence by Category: % Value Growth 2015-2020
  • Table 3 NBO Company Shares of Retail Adult Incontinence: % Value 2016-2020
  • Table 4 LBN Brand Shares of Retail Adult Incontinence: % Value 2017-2020
  • Table 5 Forecast Sales of Retail Adult Incontinence by Category: Value 2020-2025
  • Table 6 Forecast Sales of Retail Adult Incontinence by Category: % Value Growth 2020-2025

EXECUTIVE SUMMARY
  • COVID-19 impact on tissue and hygiene
  • COVID-19 country impact
  • Company response
  • Retailing shift
  • What next for tissue and hygiene?
  • Chart 1 Retail Tissue and Hygiene Value Sales Growth Scenarios: 2018-2025
  • Chart 2 Retail Tissue and Hygiene Impact of Drivers on Value Sales: 2018-2025

MARKET INDICATORS
  • Table 7 Birth Rates 2015-2020
  • Table 8 Infant Population 2015-2020
  • Table 9 Female Population by Age 2015-2020
  • Table 10 Total Population by Age 2015-2020
  • Table 11 Households 2015-2020
  • Table 12 Forecast Infant Population 2020-2025
  • Table 13 Forecast Female Population by Age 2020-2025
  • Table 14 Forecast Total Population by Age 2020-2025
  • Table 15 Forecast Households 2020-2025

MARKET DATA
  • Table 16 Retail Sales of Tissue and Hygiene by Category: Value 2015-2020
  • Table 17 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2015-2020
  • Table 18 NBO Company Shares of Retail Tissue and Hygiene: % Value 2016-2020
  • Table 19 LBN Brand Shares of Retail Tissue and Hygiene: % Value 2017-2020
  • Table 20 Penetration of Private Label in Retail Tissue and Hygiene by Category: % Value 2015-2020
  • Table 21 Distribution of Retail Tissue and Hygiene by Format: % Value 2015-2020
  • Table 22 Distribution of Retail Tissue and Hygiene by Format and Category: % Value 2020
  • Table 23 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2020-2025
  • Table 24 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2020-2025

GLOBAL MACROECONOMIC ENVIRONMENTGLOBAL INDUSTRY ENVIRONMENTDISCLAIMER
SOURCES
  • Summary 1 Research Sources
Note: Product cover images may vary from those shown