Retail Adult Incontinence in Italy - Research and Markets

The stigma about openly purchasing adult incontinence products at retail stores is progressively reducing for women, whereas this is not the same for men who are more likely to buy these products online for privacy reasons. Thanks to advertising and awareness campaigns that major brands have enacted across all media channels, consumers are progressively considering buying retail adult incontinence products through normal channels.

The analyst's Retail Adult Incontinence in Italy report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2018-2022, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2027 illustrate how the market is set to change.

Product coverage: Light Adult Incontinence, Moderate/Heavy Adult Incontinence.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

Get a detailed picture of the Retail Adult Incontinence market;
Pinpoint growth sectors and identify factors driving change;
Understand the competitive environment, the market’s major players and leading brands;
Use five-year forecasts to assess how the market is predicted to develop.

RETAIL ADULT INCONTINENCE IN ITALY

KEY DATA FINDINGS

2022 DEVELOPMENTS

Consumers more acquainted with buying incontinence products
Soaring energy bills and high inflation puts pressure on disposable income to the benefit of private label
Consumers focus on quality

PROSPECTS AND OPPORTUNITIES

Repeat purchases an opportunity for brands and retailers
Players may need to innovate to prevent commoditisation
Further opportunities available in the distribution of retail adult incontinence with e-commerce set for further gains

CATEGORY DATA

Table 1 Sales of Retail Adult Incontinence by Category: Value 2017-2022
Table 2 Sales of Retail Adult Incontinence by Category: % Value Growth 2017-2022
Table 3 NBO Company Shares of Retail Adult Incontinence: % Value 2018-2022
Table 4 LBN Brand Shares of Retail Adult Incontinence: % Value 2019-2022
Table 5 Forecast Sales of Retail Adult Incontinence by Category: Value 2022-2027
Table 6 Forecast Sales of Retail Adult Incontinence by Category: % Value Growth 2022-2027

TISSUE AND HYGIENE IN ITALY

EXECUTIVE SUMMARY

Tissue and hygiene in 2022: The big picture
2022 key trends
Competitive landscape
Retailing developments
What next for tissue and hygiene?

MARKET INDICATORS

Table 7 Birth Rates 2017-2022
Table 8 Infant Population 2017-2022
Table 9 Female Population by Age 2017-2022
Table 10 Total Population by Age 2017-2022
Table 11 Households 2017-2022
Table 12 Forecast Infant Population 2022-2027
Table 13 Forecast Female Population by Age 2022-2027
Table 14 Forecast Total Population by Age 2022-2027
Table 15 Forecast Households 2022-2027

MARKET DATA

Table 16 Retail Sales of Tissue and Hygiene by Category: Value 2017-2022
Table 17 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2017-2022
Table 18 NBO Company Shares of Retail Tissue and Hygiene: % Value 2018-2022
Table 19 LBN Brand Shares of Retail Tissue and Hygiene: % Value 2019-2022
Table 20 Penetration of Private Label in Retail Tissue and Hygiene by Category: % Value 2017-2022
Table 21 Distribution of Retail Tissue and Hygiene by Format: % Value 2017-2022
Table 22 Distribution of Retail Tissue and Hygiene by Format and Category: % Value 2022
Table 23 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2022-2027
Table 24 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2022-2027

DISCLAIMER

SOURCES