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Retail Adult Incontinence in Hungary

  • ID: 4517625
  • Report
  • March 2019
  • Region: Hungary
  • 17 pages
  • Euromonitor International
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Incontinence is no longer a taboo topic in Hungary, with a growing number of articles and reports appearing in offline and online media helping to raise awareness. General practitioners participate in a patient education programme called “A droplet of self-confidence” which had reached around 100,000 people by the end of the review period.

The Retail Adult Incontinence in Hungary report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2014-2018, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, distribution or pricing issues. Forecasts to 2023 illustrate how the market is set to change.

Product coverage: Light Adult Incontinence, Moderate/Heavy Adult Incontinence.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Retail Adult Incontinence market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Note: Product cover images may vary from those shown
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Retail Adult Incontinence in Hungary

List of Contents and Tables
Headlines
Prospects
Media Campaigns Support Growing Awareness, Widening the User Base
Personalisation A Growing Trend
Better Absorption in Sanitary Protection - A Potential Alternative To Light Incontinence
Competitive Landscape
Leading Companies and Brands: Their Presence and Strategies
Private Label Reaches Price-sensitive Customers
Rx/reimbursement Adult Incontinence To Contribute To the Growth of Retail Adult Incontinence
Category Data
Table 1 Sales of Retail Adult Incontinence by Category: Value 2013-2018
Table 2 Sales of Retail Adult Incontinence by Category: % Value Growth 2013-2018
Table 3 NBO Company Shares of Retail Adult Incontinence: % Value 2014-2018
Table 4 LBN Brand Shares of Retail Adult Incontinence: % Value 2015-2018
Table 5 Forecast Sales of Retail Adult Incontinence by Category: Value 2018-2023
Table 6 Forecast Sales of Retail Adult Incontinence by Category: % Value Growth 2018-2023
Executive Summary
Strong Growth As the Hungarian Economy Performs Well
Convenient, High-quality Products and the Search for Comfort Drive Growth
International Brands Lead, Competition From Private Label Increases
Affordable Quality Private Label Options Gain Share
Positive Outlook As Growth Trends Set To Continue
Market Indicators
Table 7 Birth Rates 2013-2018
Table 8 Infant Population 2013-2018
Table 9 Female Population by Age 2013-2018
Table 10 Total Population by Age 2013-2018
Table 11 Households 2013-2018
Table 12 Forecast Infant Population 2018-2023
Table 13 Forecast Female Population by Age 2018-2023
Table 14 Forecast Total Population by Age 2018-2023
Table 15 Forecast Households 2018-2023
Market Data
Table 16 Retail Sales of Tissue and Hygiene by Category: Value 2013-2018
Table 17 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2013-2018
Table 18 NBO Company Shares of Retail Tissue and Hygiene: % Value 2014-2018
Table 19 LBN Brand Shares of Retail Tissue and Hygiene: % Value 2015-2018
Table 20 Penetration of Private Label in Retail Tissue and Hygiene by Category: % Value 2013-2018
Table 21 Distribution of Retail Tissue and Hygiene by Format: % Value 2013-2018
Table 22 Distribution of Retail Tissue and Hygiene by Format and Category: % Value 2018
Table 23 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2018-2023
Table 24 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2018-2023
Definitions
Sources
Summary 1 Research Sources
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