+353-1-416-8900REST OF WORLD
+44-20-3973-8888REST OF WORLD
1-917-300-0470EAST COAST U.S
1-800-526-8630U.S. (TOLL FREE)

PRINTER FRIENDLY

Retail Adult Incontinence in Vietnam

  • ID: 4517638
  • Report
  • March 2019
  • Region: Vietnam
  • 16 pages
  • Euromonitor International
1 of 2
Vietnam is set to experience the ageing of the population in the future, and the size of the older consumer group will increase. Older people already have specific incontinence products available, such as active pants; however, the male population is the main consumer segment that hygiene brands have not yet targeted through their marketing or advertising campaigns. Illnesses and diseases related to diabetes, the prostate and the bladder are more common amongst males over the age of 50.

The Retail Adult Incontinence in Vietnam report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2014-2018, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, distribution or pricing issues. Forecasts to 2023 illustrate how the market is set to change.

Product coverage: Light Adult Incontinence, Moderate/Heavy Adult Incontinence.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Retail Adult Incontinence market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Note: Product cover images may vary from those shown
2 of 2
Retail Adult Incontinence in Vietnam

List of Contents and Tables
Headlines
Prospects
Embarrassment and Social Stigma Hinder Growth
the Enormous Contribution of E-commerce in Retail Adult Incontinence
the Ageing Population Presents Opportunities
Competitive Landscape
the Launch of Convenient Incontinence Pads for Women
Urban Areas Present Greater Potential Than Rural Areas
Differences in Target Customers and A New Brand From Thailand
Category Data
Table 1 Sales of Retail Adult Incontinence by Category: Value 2013-2018
Table 2 Sales of Retail Adult Incontinence by Category: % Value Growth 2013-2018
Table 3 NBO Company Shares of Retail Adult Incontinence: % Value 2014-2018
Table 4 LBN Brand Shares of Retail Adult Incontinence: % Value 2015-2018
Table 5 Forecast Sales of Retail Adult Incontinence by Category: Value 2018-2023
Table 6 Forecast Sales of Retail Adult Incontinence by Category: % Value Growth 2018-2023
Executive Summary
Tissue and Hygiene Records Strong Growth in All Categories in Vietnam
Higher Living Standards Drive the Growth of High-quality, Value-added Products
Foreign Investments Make the Competitive Environment Harder for Local Brands
Internet Retailing Boosts Tissue and Hygiene Volume Sales
Strong Forecast Growth for Tissue and Hygiene in Vietnam
Market Indicators
Table 7 Birth Rates 2013-2018
Table 8 Infant Population 2013-2018
Table 9 Female Population by Age 2013-2018
Table 10 Total Population by Age 2013-2018
Table 11 Households 2013-2018
Table 12 Forecast Infant Population 2018-2023
Table 13 Forecast Female Population by Age 2018-2023
Table 14 Forecast Total Population by Age 2018-2023
Table 15 Forecast Households 2018-2023
Market Data
Table 16 Retail Sales of Tissue and Hygiene by Category: Value 2013-2018
Table 17 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2013-2018
Table 18 NBO Company Shares of Retail Tissue and Hygiene: % Value 2014-2018
Table 19 LBN Brand Shares of Retail Tissue and Hygiene: % Value 2015-2018
Table 20 Penetration of Private Label in Retail Tissue and Hygiene by Category: % Value 2013-2018
Table 21 Distribution of Retail Tissue and Hygiene by Format: % Value 2013-2018
Table 22 Distribution of Retail Tissue and Hygiene by Format and Category: % Value 2018
Table 23 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2018-2023
Table 24 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2018-2023
Sources
Summary 1 Research Sources
Note: Product cover images may vary from those shown
3 of 2

Loading
LOADING...

Adroll
adroll