Retail Adult Incontinence in the Netherlands

In 2024, value sales of retail adult incontinence increased, primarily driven by the ageing population and growing consumer awareness. The Netherlands’ expanding elderly demographic contributed to sustained demand, as incontinence remains a common issue associated with ageing. Increased public awareness and reduced stigma surrounding incontinence further supported category growth. Awareness campaigns, such as those launched by hulpmiddelbezorgd.

The Retail Adult Incontinence in Netherlands report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2020-2024, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2029 illustrate how the market is set to change.

Product coverage: Light Adult Incontinence, Moderate/Heavy Adult Incontinence.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Retail Adult Incontinence market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.