Hypermarkets in Vietnam

Although COVID-19 put strong pressure on the sales performance of hypermarkets, the channel overcome operating difficulties to register positive growth for 2020. It was supported by successful government efforts to control the virus as well as by the expansion of chained players in lower-tier cities such as Bac Ninh and Binh Duong rather than Hanoi and Ho Chi Minh, in order to avoid intense competition from supermarkets.

The Hypermarkets in Vietnam report offers insight into key trends and developments driving the industry. The report examines all retail channels to provide sector insight. Channels include hypermarkets, supermarkets, discounters, convenience stores, mixed retailers, health and beauty retailers, clothing and footwear retailers, furniture and furnishing stores, DIY and hardware stores, durable goods retailers, leisure and personal goods retailers. There are profiles of leading retailers, with analysis of their performance and the challenges they face. There is also analysis of non-store retailing: vending; homeshopping; internet retailing; direct selling, as available.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Hypermarkets market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.