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Retail Adult Incontinence in Colombia

  • ID: 4517669
  • Report
  • March 2019
  • Region: Colombia
  • 16 pages
  • Euromonitor International
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The promotion of adult incontinence products underwent a transformation process during the review period. The most recent advertising by Tena and Lights by Tena featured middle-aged active adults. The goal is to create awareness that incontinence is not only present amongst the elderly, and to tackle taboos around the condition, emphasising that there is a way to live a normal life.

The Retail Adult Incontinence in Colombia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2014-2018, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, distribution or pricing issues. Forecasts to 2023 illustrate how the market is set to change.

Product coverage: Light Adult Incontinence, Moderate/Heavy Adult Incontinence.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Retail Adult Incontinence market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Note: Product cover images may vary from those shown
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Retail Adult Incontinence in Colombia

List of Contents and Tables
Headlines
Prospects
the Promotion of Adult Incontinence Products Shifts To A Wider Target
Retail Adult Incontinence Sees A Sales Deceleration in 2018
Recent Population Census Supports the Growth Forecast
Competitive Landscape
the Rising Competition Will Give Consumers More Choice and Lower Prices
Tena Is the Undeniable Leader in Retail Adult Incontinence
Papeles Nacionales Revamps Its Brand
Category Data
Table 1 Sales of Retail Adult Incontinence by Category: Value 2013-2018
Table 2 Sales of Retail Adult Incontinence by Category: % Value Growth 2013-2018
Table 3 NBO Company Shares of Retail Adult Incontinence: % Value 2014-2018
Table 4 LBN Brand Shares of Retail Adult Incontinence: % Value 2015-2018
Table 5 Forecast Sales of Retail Adult Incontinence by Category: Value 2018-2023
Table 6 Forecast Sales of Retail Adult Incontinence by Category: % Value Growth 2018-2023
Executive Summary
Skin-friendly Materials Are Emerging Strongly in the Tissue and Hygiene Offer
Sanitary Protection Achieves Vat Exclusion
Amidst Moderate Growth in Retail, Manufacturers Turn To the Afh Channel
Discounters' Private Label Lines Account for A Rising Share of Sales
Tissue and Hygiene Is Expected To Be More Competitive Over the Forecast Period
Market Indicators
Table 7 Birth Rates 2013-2018
Table 8 Infant Population 2013-2018
Table 9 Female Population by Age 2013-2018
Table 10 Total Population by Age 2013-2018
Table 11 Households 2013-2018
Table 12 Forecast Infant Population 2018-2023
Table 13 Forecast Female Population by Age 2018-2023
Table 14 Forecast Total Population by Age 2018-2023
Table 15 Forecast Households 2018-2023
Market Data
Table 16 Retail Sales of Tissue and Hygiene by Category: Value 2013-2018
Table 17 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2013-2018
Table 18 NBO Company Shares of Retail Tissue and Hygiene: % Value 2014-2018
Table 19 LBN Brand Shares of Retail Tissue and Hygiene: % Value 2015-2018
Table 20 Penetration of Private Label in Retail Tissue and Hygiene by Category: % Value 2013-2018
Table 21 Distribution of Retail Tissue and Hygiene by Format: % Value 2013-2018
Table 22 Distribution of Retail Tissue and Hygiene by Format and Category: % Value 2018
Table 23 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2018-2023
Table 24 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2018-2023
Sources
Summary 1 Research Sources
Note: Product cover images may vary from those shown
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