Retail Adult Incontinence in Bulgaria

  • ID: 4517674
  • Report
  • Region: Bulgaria
  • 15 pages
  • Euromonitor International
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Demand for disposable adult incontinence products in Bulgaria in 2017 continued to be structurally demographic-driven as the number of people aged over 65 is rising. The development of products that are more discreet and efficient also contributed to fighting consumers’ reluctance to use these products. Informative campaigns on social media and increased awareness of proper hygiene contributed to fuelling sales of adult incontinence products in 2017 compared with previous years.

The publisher's Retail Adult Incontinence in Bulgaria report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2013-2017, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, distribution or pricing issues. Forecasts to 2022 illustrate how the market is set to change.

Product coverage: Retail Light Adult Incontinence, Retail Moderate/Heavy Adult Incontinence.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Retail Adult Incontinence market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
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Retail Adult Incontinence In Brazil

Headlines

Prospects

Adult Incontinence Set To Be The Best Performing Category In Both Value And Volume Terms Over The Forecast Period
Increase In Risk Factors Associated With Incontinence
Manufacturers Focus On Product Segmentation
Competitive Landscape
Ontex Acquires The Adult Incontinence Business Of Hypermarcas
Innovation Largely In The Hands Of Multinational Companies
The Very Fragmented Health And Beauty Specialist Retailer Channel Favours Regional Manufacturers

Category Data
Table 1 Sales Of Retail Adult Incontinence By Category: Value 2012-2017
Table 2 Sales Of Retail Adult Incontinence By Category: % Value Growth 2012-2017
Table 3 Nbo Company Shares Of Retail Adult Incontinence: % Value 2013-2017
Table 4 Lbn Brand Shares Of Retail Adult Incontinence: % Value 2014-2017
Table 5 Forecast Sales Of Retail Adult Incontinence By Category: Value 2017-2022
Table 6 Forecast Sales Of Retail Adult Incontinence By Category: % Value Growth 2017-2022
Executive Summary
Improving Economic Climate Helping Tissue And Hygiene To Recover
Consumers Becoming More Willing To Try New Value-Added Products
Competitive Environment Remains More Concentrated In Retail Hygiene Than Retail Tissue
Two Key Distribution Channels Are Gaining Share As A Result Of New Consumption Habits
Improving Socio-Economic Indicators Will Continue To Support Premiumisation And The Stronger Penetration Of More Mature Categories

Market Indicators
Table 7 Birth Rates 2012-2017
Table 8 Infant Population 2012-2017
Table 9 Female Population By Age 2012-2017
Table 10 Total Population By Age 2012-2017
Table 11 Households 2012-2017
Table 12 Forecast Infant Population 2017-2022
Table 13 Forecast Female Population By Age 2017-2022
Table 14 Forecast Total Population By Age 2017-2022
Table 15 Forecast Households 2017-2022

Market Data
Table 16 Retail Sales Of Tissue And Hygiene By Category: Value 2012-2017
Table 17 Retail Sales Of Tissue And Hygiene By Category: % Value Growth 2012-2017
Table 18 Nbo Company Shares Of Retail Tissue And Hygiene: % Value 2013-2017
Table 19 Lbn Brand Shares Of Retail Tissue And Hygiene: % Value 2014-2017
Table 20 Penetration Of Private Label In Retail Tissue And Hygiene By Category: % Value 2012-2017
Table 21 Distribution Of Retail Tissue And Hygiene By Format: % Value 2012-2017
Table 22 Distribution Of Retail Tissue And Hygiene By Format And Category: % Value 2017
Table 23 Forecast Retail Sales Of Tissue And Hygiene By Category: Value 2017-2022
Table 24 Forecast Retail Sales Of Tissue And Hygiene By Category: % Value Growth 2017-2022
Sources
Summary 1 Research Sources
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