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Retail Adult Incontinence in Austria

  • ID: 4517679
  • Report
  • June 2020
  • Region: Austria
  • 23 pages
  • Euromonitor International
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In 2019, the number of consumers in Austria aged 65+ continued growing. According to the Austrian Continence Society, Medizinische Kontinenzgesellschaft Österreich (MKÖ), one in three people aged 80+ is affected by incontinence. About a million consumers in Austria officially suffer from some form of incontinence, although actual numbers are expected to be higher than this, since incontinence is still a major taboo which is often not even discussed with doctors.

The Retail Adult Incontinence in Austria report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2015-2019, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, distribution or pricing issues. Forecasts to 2024 illustrate how the market is set to change.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Retail Adult Incontinence market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Note: Product cover images may vary from those shown
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List of Contents and Tables

HEADLINES

PRE-COVID-19 PERFORMANCE
  • Stigma still surrounds incontinence and hampers growth, but awareness is rising
  • Growth continues despite a slight negative impact from societal trends
  • Consumers still value brands with a good reputation for quality
2020 AND BEYOND
  • COVID-19 impact
  • Affected products within retail adult incontinence
  • Recovery and opportunities
CATEGORY DATA
Table 1 Sales of Retail Adult Incontinence by Category: Value 2014-2019
Table 2 Sales of Retail Adult Incontinence by Category: % Value Growth 2014-2019
Table 3 NBO Company Shares of Retail Adult Incontinence: % Value 2015-2019
Table 4 LBN Brand Shares of Retail Adult Incontinence: % Value 2016-2019
Table 5 Forecast Sales of Retail Adult Incontinence by Category: Value 2019-2024
Table 6 Forecast Sales of Retail Adult Incontinence by Category: % Value Growth 2019-2024

EXECUTIVE SUMMARY
  • COVID-19 impact on tissue and hygiene
  • COVID-19 country impact
  • Economic development contributes to growth, but environmental concerns limit the increase
  • Private label accounts for the highest sales, leading store-based retailing to dominate
  • Return to more normal rates of growth across the board from the middle of the forecast period
Chart 1 Tissue and Hygiene Value Sales Growth Scenarios: 2017-2024
Chart 2 Tissue and Hygiene Impact of Soft Drivers on Value Sales: 2016-2024

MARKET INDICATORS
Table 7 Birth Rates 2014-2019
Table 8 Infant Population 2014-2019
Table 9 Female Population by Age 2014-2019
Table 10 Total Population by Age 2014-2019
Table 11 Households 2014-2019
Table 12 Forecast Infant Population 2019-2024
Table 13 Forecast Female Population by Age 2019-2024
Table 14 Forecast Total Population by Age 2019-2024
Table 15 Forecast Households 2019-2024

MARKET DATA
Table 16 Retail Sales of Tissue and Hygiene by Category: Value 2014-2019
Table 17 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2014-2019
Table 18 NBO Company Shares of Retail Tissue and Hygiene: % Value 2015-2019
Table 19 LBN Brand Shares of Retail Tissue and Hygiene: % Value 2016-2019
Table 20 Penetration of Private Label in Retail Tissue and Hygiene by Category: % Value 2014-2019
Table 21 Distribution of Retail Tissue and Hygiene by Format: % Value 2014-2019
Table 22 Distribution of Retail Tissue and Hygiene by Format and Category: % Value 2019
Table 23 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2019-2024
Table 24 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2019-2024

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

SOURCES
Summary 1 Research Sources
Note: Product cover images may vary from those shown
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