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Retail Adult Incontinence in New Zealand

  • ID: 4522212
  • Report
  • March 2021
  • Region: New Zealand
  • 21 pages
  • Euromonitor International
Retail adult incontinence was on a steady upward trajectory throughout the review period and there was little change in this scenario in 2020, despite the outbreak of COVID-19. Nevertheless, as with many other tissue and hygiene products, when the government announced the initial lockdown there was a surge in demand as consumers rushed to stockpile essential products.

The Retail Adult Incontinence in New Zealand report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2016-2020, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2025 illustrate how the market is set to change.

Product coverage: Light Adult Incontinence, Moderate/Heavy Adult Incontinence.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Retail Adult Incontinence market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Note: Product cover images may vary from those shown
KEY DATA FINDINGS

2020 IMPACT
  • Sales benefit from stockpiling
  • Better education helping to remove the stigma of adult incontinence
  • Kimberly-Clark and Asaleo retain control over the category
RECOVERY AND OPPORTUNITIES
  • Demand set to continue rising as the government looks to increase understanding and awareness
  • Ethical shopping choices could influence new product development
  • E-commerce could provide a more discreet method of shopping
CATEGORY DATA
  • Table 1 Sales of Retail Adult Incontinence by Category: Value 2015-2020
  • Table 2 Sales of Retail Adult Incontinence by Category: % Value Growth 2015-2020
  • Table 3 NBO Company Shares of Retail Adult Incontinence: % Value 2016-2020
  • Table 4 LBN Brand Shares of Retail Adult Incontinence: % Value 2017-2020
  • Table 5 Forecast Sales of Retail Adult Incontinence by Category: Value 2020-2025
  • Table 6 Forecast Sales of Retail Adult Incontinence by Category: % Value Growth 2020-2025
EXECUTIVE SUMMARY
  • COVID-19 impact on tissue and hygiene
  • COVID-19 country impact
  • Company response
  • Retailing shift
  • What next for tissue and hygiene?
  • Chart 1 Tissue and Hygiene Value Sales Growth Scenarios: 2018-2025
  • Chart 2 Tissue and Hygiene Impact of Drivers on Value Sales: 2018-2025
MARKET INDICATORS
  • Table 7 Birth Rates 2015-2020
  • Table 8 Infant Population 2015-2020
  • Table 9 Female Population by Age 2015-2020
  • Table 10 Total Population by Age 2015-2020
  • Table 11 Households 2015-2020
  • Table 12 Forecast Infant Population 2020-2025
  • Table 13 Forecast Female Population by Age 2020-2025
  • Table 14 Forecast Total Population by Age 2020-2025
  • Table 15 Forecast Households 2020-2025
MARKET DATA
  • Table 16 Retail Sales of Tissue and Hygiene by Category: Value 2015-2020
  • Table 17 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2015-2020
  • Table 18 NBO Company Shares of Retail Tissue and Hygiene: % Value 2016-2020
  • Table 19 LBN Brand Shares of Retail Tissue and Hygiene: % Value 2017-2020
  • Table 20 Penetration of Private Label in Retail Tissue and Hygiene by Category: % Value 2015-2020
  • Table 21 Distribution of Retail Tissue and Hygiene by Format: % Value 2015-2020
  • Table 22 Distribution of Retail Tissue and Hygiene by Format and Category: % Value 2020
  • Table 23 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2020-2025
  • Table 24 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2020-2025
GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

SOURCES
  • Summary 1 Research Sources
Note: Product cover images may vary from those shown
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