Home Kitchen and Bathroom Remodeling in the US by Product and Room

1. EXECUTIVE SUMMARY
2. OVERVIEW
Key Findings
Home Improvement Spending Forecast
Kitchen & Bathroom Remodeling Spending Forecast
Recent Market Trends
Spending Forecast by Room
Kitchen & Bathroom Remodeling Product Sales by Type
Kitchen & Bathroom Remodeling Product Sales & Installation Revenues
Product Sales & Installation Revenues Overview
Product Sales Forecast
Installation Revenues Forecast
Kitchen & Bathroom Remodeling Historical Market Trends
Key Home Improvement Trends
Key Drivers of Growth in Kitchen & Bathroom Remodeling Spending
Older Housing Stock Requires Renovation
Improving Economic & Lending Conditions
Increasing Interest in Multigenerational Living
Aging Population’s Preference to Age in Place
Homeowners’ Desire for More Luxurious Kitchens & Bathrooms
3. KITCHEN REMODELING
Key Findings
Kitchen Design Trends
Kitchen Remodeling Spending Forecast
Kitchen Cabinets
Spending Forecast
Product Sales Forecast
Product Choices
Product Overview
Sales by Product Type
Sales by Construction Method
Sales by Style
Leading Kitchen Cabinets Suppliers
Installation Revenues Forecast
Kitchen Countertops
Spending Forecast
Product Sales Forecast
Product Choices
Leading Kitchen Countertops Suppliers
Installation Revenues Forecast
Kitchen Plumbing
Spending Forecast
Products Sales Forecast
Kitchen Plumbing Products Sales Overview
Fixtures & Fittings
Behind the Wall Plumbing
Leading Kitchen Plumbing Suppliers
Installation Revenues Forecast
Kitchen Flooring
Spending Forecast
Product Sales Forecast
Product Choices
New Kitchen Flooring Products
Leading Kitchen Flooring Suppliers
Installation Revenues Forecast
Kitchen Lighting Fixtures
Spending Forecast
Product Sales Forecast
Product Choices
Leading Kitchen Lighting Fixtures Suppliers
Installation Revenues Forecast
Other Products
4. BATHROOM REMODELING
Key Findings
Bathroom Design Trends
Bathroom Remodeling Spending Forecast
Bathroom Cabinets
Spending Forecast
Product Sales Forecast
Product Choices
Leading Bathroom Cabinets Suppliers
Installation Revenues Forecast
Bathroom Countertops
Spending Forecast
Products Sales Forecast
Product Choices
Leading Bathroom Countertops Suppliers
Installation Revenues Forecast
Bathroom Plumbing
Spending Forecast
Products Sales Forecast
Bathroom Plumbing Products Sales Overview
Plumbing Fixtures Forecast
Plumbing Fittings Forecast
Behind the Wall Plumbing
Leading Bathroom Plumbing Suppliers
Installation Revenues Forecast
Bathroom Flooring
Spending Forecast
Product Sales Forecast
Product Choices
Leading Bathroom Flooring Suppliers
Installation Revenues Forecast
Bathroom Lighting Fixtures
Spending Forecast
Product Sales Forecast
Product Choices
Leading Bathroom Lighting Fixtures Suppliers
Installation Revenues Forecast
Other Products
5. INDUSTRY STRUCTURE
Key Findings
Industry Composition
Competitive Strategies & Marketing Channels
Competitive Strategies & Marketing Channels Overview
Rising Use of the Internet for Design Inspiration
Diversification of Kitchen & Bathroom Remodeling Professionals
Broadening Reach of Big-Box Retailers
New Product Introductions
Advertising & Product Placement on Television Shows & Other Media
Distribution Channels
Distribution Channels Overview
Kitchen & Bathroom Remodeling Specialists
Supply Houses
Independent Contractors
Big-Box Retailers
The Internet
The Role of DIY Consumers in Kitchen & Bathroom Remodeling
List of Industry Participants
6. APPENDIX
Scope
Methodology
Sources
Related Freedonia Group Studies
Definitions
Abbreviations
Macroeconomic Assumptions
Economic Environment
Demographic Trends
Consumer Spending
Consumer Financing
Building Construction
Residential Building Construction
Housing Starts
Housing Stock
Residential Improvements & Repairs
LIST OF TABLES
2. OVERVIEW
Table 2-1 - US Home Improvement Spending by Type, 2007 – 2022 (billion dollars)
Table 2-2 - Kitchen & Bathroom Remodeling Spending by Room, 2007 – 2022
(million dollars)
Table 2-3 - Kitchen & Bathroom Remodeling Spending by Product, 2007 – 2022
(million dollars)
Table 2-4 - Kitchen & Bathroom Remodeling Spending by Type, 2007 – 2022
(million dollars)
Table 2-5 - Kitchen & Bathroom Remodeling: Product Sales at the Retail Level, 2007 –
2022 (million dollars)
Table 2-6 - Kitchen & Bathroom Remodeling: Installation Revenues by Product, 2007
– 2022 (million dollars)
Table 2-7 - Historical Kitchen & Bathroom Remodeling Market Trends, 2007 – 2017
Table 2-8 - Consumer Responses by Race & Ethnicity & Age: “I prefer to age in
place”, 2017
3. KITCHEN REMODELING
Table 3-1 - Kitchen Remodeling Spending by Product, 2007 – 2022 (million dollars)
Table 3-2 - Kitchen Remodeling: Cabinets Spending, 2007 – 2022 (million dollars)
Table 3-3 - Kitchen Cabinets Remodeling: Product Sales, 2007 – 2022 (million dollars)
Table 3-4 - Selected Leading Suppliers of Cabinets for Kitchen Remodeling Projects,
2017
Table 3-5 - Kitchen Cabinets Remodeling: Installation Revenues, 2007 – 2022
(million dollars)
Table 3-6 - Kitchen Remodeling: Countertops Spending, 2007 – 2022 (million dollars)
Table 3-7 - Kitchen Countertops Remodeling: Product Sales, 2007 – 2022
(million dollars)
Table 3-8 - Kitchen Countertops Remodeling: Installation Revenues, 2007 – 2022
(million dollars)
Table 3-9 - Kitchen Remodeling: Plumbing Spending, 2007 – 2022 (million dollars)
Table 3-10 - Kitchen Plumbing Remodeling: Product Sales, 2007 – 2022
(million dollars)
Table 3-11 - Kitchen Plumbing Remodeling: Installation Revenues, 2007 – 2022
(million dollars)
Table 3-12 - Kitchen Remodeling: Flooring Spending, 2007 – 2022 (million dollars)
Table 3-13 - Kitchen Flooring Remodeling: Product Sales, 2007 – 2022
(million dollars)
Table 3-14 - Kitchen Flooring Remodeling: Installation Revenues, 2007 – 2022
(million dollars)
Table 3-15 - Kitchen Remodeling: Lighting Fixtures Spending, 2007 – 2022
(million dollars)
Table 3-16 - Kitchen Lighting Fixtures Remodeling: Product Sales, 2007 – 2022
(million dollars)
Table 3-17 - Kitchen Lighting Fixtures Remodeling: Installation Revenues, 2007 –
2022 (million dollars)
Table 3-18 - Kitchen Remodeling: Other Products Spending, 2007 – 2022
(million dollars)
4. BATHROOM REMODELING
Table 4-1 - Bathroom Remodeling Spending by Product, 2007 – 2022 (million dollars)
Table 4-2 - Bathroom Remodeling: Cabinets Spending, 2007 – 2022 (million dollars)
Table 4-3 - Bathroom Cabinets Remodeling: Product Sales, 2007 – 2022
(million dollars)
Table 4-4 - Bathroom Cabinets Remodeling: Installation Revenues, 2007 – 2022
(million dollars)
Table 4-5 - Bathroom Remodeling: Countertops Spending, 2007 – 2022
(million dollars)
Table 4-6 - Bathroom Countertops Remodeling: Product Sales, 2007 – 2022
(million dollars)
Table 4-7 - Bathroom Countertops Remodeling: Installation Revenues, 2007 – 2022
(million dollars)
Table 4-8 - Bathroom Remodeling: Plumbing Spending, 2007 – 2022 (million dollars)
Table 4-9 - Bathroom Plumbing Remodeling: Product Sales, 2007 – 2022
(million dollars)
Table 4-10 - Bathroom Plumbing Remodeling: Installation Revenues, 2007 – 2022
(million dollars)
Table 4-11 - Bathroom Remodeling: Flooring Spending, 2007 – 2022 (million dollars)
Table 4-12 - Bathroom Flooring Remodeling: Product Sales, 2007 – 2022
(million dollars)
Table 4-13 - Selected Leading Bathroom Flooring Suppliers, 2017
Table 4-14 - Bathroom Flooring Remodeling: Installation Revenues, 2007 – 2022
(million dollars)
Table 4-15 - Bathroom Remodeling: Lighting Fixtures Spending, 2007 – 2022
(million dollars)
Table 4-16 - Bathroom Lighting Fixtures Remodeling: Product Sales, 2007 – 2022
(million dollars)
Table 4-17 - Bathroom Lighting Fixtures Remodeling: Installation Revenues, 2007 –
2022 (million dollars)
Table 4-18 - Bathroom Remodeling: Other Products Spending, 2007 – 2022
(million dollars)
6. APPENDIX
Table 6-1 - Relevant Industry Codes
Table 6-2 - Abbreviations Used in Study
Table 6-3 - Macroeconomic Indicators, 2007 – 2022 (billion 2009 dollars)
Table 6-4 - Population & Households, 2007 – 2022 (million persons)
Table 6-5 - Personal Consumption Expenditures, 2007 – 2022 (billion dollars)
Table 6-6 - Consumer Financing Environment, 2007 – 2017
Table 6-7 - Building Construction Expenditures, 2007 – 2022 (billion dollars)
Table 6-8 - Residential Building Construction Expenditures, 2007 – 2022
(billion dollars)
Table 6-9 - New Housing Indicators, 2007 – 2022
Table 6-10 - Housing Stock by Type, 2007 – 2022 (million units)
Table 6-11 - Residential Improvement & Repair Expenditures, 2007 – 2022
(billion dollars)
LIST OF FIGURES
1. EXECUTIVE SUMMARY
Figure 1-1 - Key Trends in the US Kitchen & Bathroom Remodeling Market
2. OVERVIEW
Figure 2-1 - Key Trends in the US Kitchen & Bathroom Remodeling Market
Figure 2-2 - Kitchen & Bathroom Remodeling Spending, 2007 – 2022
Figure 2-3 - Kitchen & Bathroom Remodeling Product Share by Room, 2017
(percent of total)
Figure 2-4 - Installation Revenues as Share of Total Remodeling Spending, 2007 –
2022 (billion dollars)
Figure 2-5 - Kitchen & Bathroom Product Sales as Share of Total Spending, 2017
(percent)
Figure 2-6 - Kitchen & Bathroom Installation Revenues as Share of Total Spending,
2017 (percent)
Figure 2-7 - Historical Kitchen & Bathroom Remodeling Market Trends, 2008 – 2017
(percent change)
Figure 2-8 - Number of Bathrooms in US Housing Units, 2017 (percent of total)
Figure 2-9 - Number of Americans Aged 55 & Over, 2007 – 2027 (percent of total)
3. KITCHEN REMODELING
Figure 3-1 - Key Trends in the US Kitchen Remodeling Market
Figure 3-2 - Percent of Homeowners Considering a Kitchen Remodeling Project by
Age Group, 2017 (percent of total)
Figure 3-3 - Kitchen Remodeling Spending Growth, 2012 – 2022 (percent CAGR)
Figure 3-4 - Product & Installation Costs of Kitchen Cabinets by Type, 2017
(dollars per cabinet)
Figure 3-5 - Characteristics of Kitchen Cabinet Product Types
Figure 3-6 - Characteristics of Kitchen Cabinets by Construction Method
Figure 3-7 - Cabinet Style Comparison: Face-Frame Versus Frameless
Figure 3-8 - Kitchen Cabinet Retail Market Share by Style: Face-Frame Versus
Frameless, 2017 – 2022
Figure 3-9 - Installation Revenues Share of Kitchen Cabinets Renovation Spending,
2007 – 2022, (billion dollars)
Figure 3-10 - Product & Installation Costs of Selected Kitchen Countertops by
Material, 2017 (dollars per square foot)
Figure 3-11 - Selected Key Competitive Factors & Growth Forecasts for Kitchen
Countertop Materials, 2017 – 2022
Figure 3-12 - Leading Kitchen Countertop Suppliers for Selected Material Types, 2017
Figure 3-13 - Installation Revenues Share of Kitchen Countertops Remodeling
Spending, 2007 – 2022, (billion dollars)
Figure 3-14 - Product & Installation Costs of Selected Kitchen Plumbing Products,
2017 (dollars per unit)
Figure 3-15 - Selected Leading Kitchen Plumbing Suppliers, 2017
Figure 3-16 - Installation Revenues Share of Kitchen Remodeling Plumbing Spending,
2007 – 2022 (billion dollars)
Figure 3-17 - Product & Installation Costs of Selected Kitchen Flooring Materials,
2017 (dollars per square foot)
Figure 3-18 - Key Competitive Factors & Growth Forecasts for Kitchen Flooring
Materials, 2017 – 2022
Figure 3-19 - New Product Overview: Multilayer Flooring
Figure 3-20 - Leading Kitchen Flooring Suppliers by Product Type, 2017
Figure 3-21 - Installation Revenues Share of Kitchen Flooring Remodeling Spending,
2007 – 2022 (billion dollars)
Figure 3-22 - LED Fixtures Share of Kitchen Lighting Fixture Retail Product Sales, 2017
– 2022 (percent)
4. BATHROOM REMODELING
Figure 4-1 - Key Trends in the US Bathroom Remodeling Market
Figure 4-2 - Percent of Homeowners Considering a Bathroom Remodeling or
Bathroom Addition Project by Age Group, 2017 (percent of total)
Figure 4-3 - Bathroom Remodeling Spending Growth, 2012 – 2022 (percent CAGR)
Figure 4-4 - Product & Installation Costs of Selected Bathroom Cabinets by Type,
2017 (dollars per cabinet)
Figure 4-5 - Bathroom Cabinet Product Characteristics
Figure 4-6 - Installation Revenues Share of Bathroom Cabinets Remodeling Spending,
2007 – 2022 (billion dollars)
Figure 4-7 - Product & Installation Costs of Selected Bathroom Countertops by
Material, 2017 (dollars per square foot)
Figure 4-8 - Key Competitive Factors & Growth Forecasts for Selected Bathroom
Countertop Materials, 2017 – 2022
Figure 4-9 - Leading Bathroom Countertop Suppliers for Selected Material Types,
2017
Figure 4-10 - Installation Revenues Share of Bathroom Countertop Remodeling
Spending, 2007 – 2022 (billion dollars)
Figure 4-11 - Product & Installation Costs of Selected Bathroom Plumbing Products,
2017 (dollars per unit)
Figure 4-12 - Bathroom Plumbing Product Retail Sales Gains by Product Type, 2017 –
2022 (million dollars)
Figure 4-13 - Bathroom Fixtures Sales Share by Product Type, 2017 & 2022
(percent of retail value)
Figure 4-14 - Bathroom Plumbing Fixtures Sales Gains by Type, 2017 – 2022
(million dollars)
Figure 4-15 - Behind the Wall Bathroom Plumbing: Market Share by Pipe Material,
2012 & 2022 (percent)
Figure 4-16 - Selected Leading Bathroom Plumbing Suppliers, 2017
Figure 4-17 - Installation Revenues Share of Bathroom Remodeling Plumbing
Spending, 2007 – 2022 (billion dollars)
Figure 4-18 - Product & Installation Costs of Selected Bathroom Flooring Materials,
2017 (dollars per square foot)
Figure 4-19 - Key Competitive Factors & Growth Forecasts for Bathroom Flooring
Materials, 2017 – 2022
Figure 4-20 - Installation Revenues Share of Bathroom Flooring Remodeling
Spending, 2007 – 2022 (billion dollars)
Figure 4-21 - Product Characteristics of Selected Bathroom Lighting Fixtures
5. INDUSTRY STRUCTURE
Figure 5-1 - Share of Spending on Selected Kitchen & Bathroom Renovations
Performed by DIY Homeowners, 2017 (percent of total)
6. APPENDIX
Figure 6-1 - Annual Growth in Real GDP, 2000 – 2017, Compared to 1980 – 2005
Average (percent)
Figure 6-2 - Annual Population Growth, 2002 – 2017 (percent)
Figure 6-3 - New Housing Square Footage by Housing Type, 2002 – 2017
Figure 6-4 - Housing Stock by Year of Construction, 2017 (million units)