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Mild Hybrid Vehicles Market - Growth, Trends, and Forecast (2019 - 2024)

  • ID: 4534332
  • Report
  • 70 pages
  • Mordor Intelligence
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  • Audi AG
  • BYD Co Ltd
  • Ford Motor Company
  • Hyundai Motor Company
  • Nissan Motor Co., Ltd.,
  • Toyota Motor Corporation
  • MORE
Market Overview

The global mild hybrid vehicles market is expected to register a CAGR of 4.11%, during the forecast period, 2019-2024.
  • The stringent emission standards, fuel efficiency, and government incentives are the major factors driving automakers as well as buyers to shift towards hybrid vehicles from conventional vehicles.
  • Asia-pacific is expected to grow at a faster during the forecast period. Although, certain trends in the emerging countries like India, might hinder the sales growth of hybrid vehicle type, as the country has recently removed subsidy for mild-hybrid vehicles under FAME scheme in 2017.
  • While North America and Europe regions are expected to considerable growth for mild hybrid vehicles, as these regions have been focusing more towards pure electric or full hybrid vehicles growth.
Scope of the Report

Mild hybrid vehicles have an internal combustion engine (ICE) equipped with an electric motor which allows the engine to be turned off whenever the vehicle is coasting, braking or stopped, yet restart quickly. Mild hybrid vehicles do not run have an exclusive electric-only mode of propulsion. These vehicles employ regenerative braking and some level of power assist to the ICE. The aforementioned features of mild hybrid vehicles have been considered in the scope of the market.

The mild hybrid vehicles market has been segmented by capacity, by vehicle type, and geography.

Key Market Trends

48V and Above Mild Hybrid Vehicles Continue to Capture Market Major Share

Currently, many automakers have started to launch 48V mild hybrid as a standard feature in their new vehicle models over the past three years (2016-2018). For instance, Volkswagen is one of the major players in the mild hybrid market has announced that it will offer 48 V mild hybrid version of eighth generation Golf in 2019.

Additionally, in April 2019, Ford unveiled vehicle models namely Fiesta EcoBoost Hybrid and Focus EcoBoost Hybrid for Europe market. These vehicle models feature a mild-hybrid architecture with a belt-driven integrated starter/generator (BISG) replacing the standard alternator, enabling recovery and storage of energy usually lost during braking and coasting to charge a 48-volt lithium-ion air-cooled battery pack.

With the increasing production of 48V and above voltage mild hybrid models from automakers, the growth rate of mild hybrid vehicles in the global market is likely to continue to grow positively during the forecast period.

Asia-Pacific Continues to Capture Major Market Share

Across the regions, Asia-Pacific has been predominantly capturing the largest share in the market, owing to their highest vehicles sales, majorly from China. Many automotive companies made plans to invest in the Asia-Pacific market to take advantage of the strong demand for hybrid vehicles.

For instance, Toyota focusing to be in-line with growing technologies in the automotive industry and currently working with Panasonic to improve battery technology. Low cost and less weight are major aspects of their working process. The company anticipates supplying next-generation solid-state batteries commercially by 2020.

Suzuki formed a joint venture with Toshiba and Denso to procure Lithium Ion batteries. The JV is worth USD 184 million, where Suzuki will hold a 50% share, Toshiba and Denso will hold 40% and 10% share respectively. Lithium-Ion batteries account for 50% of the cost for an electric vehicle.

The above plans of the automakers towards battery development is anticipated to further boost their mild hybrid vehicle sales in the Asia-Pacific market during the forecast period.

Competitive Landscape

Some of the major players in the market included Toyota, Audi, Nissan, Honda, Volkswagen, etc. Among them, Toyota, Nissan, and Honda had covered nearly 50% of the global mild hybrid vehicles market in 2018.
Note: Product cover images may vary from those shown
2 of 4


  • Audi AG
  • BYD Co Ltd
  • Ford Motor Company
  • Hyundai Motor Company
  • Nissan Motor Co., Ltd.,
  • Toyota Motor Corporation
  • MORE
1.1 Study Deliverables
1.2 Study Assumptions
1.3 Scope of the Study



4.1 Market Drivers
4.2 Market Restraints
4.3 Industry Attractiveness - Porter's Five Force Analysis
4.3.1 Threat of New Entrants
4.3.2 Bargaining Power of Buyers/Consumers
4.3.3 Bargaining Power of Suppliers
4.3.4 Threat of Substitute Products
4.3.5 Intensity of Competitive Rivalry

5.1 By Capacity Type
5.1.1 Less than 48V
5.1.2 48V and Above
5.2 By Vehicle Type
5.2.1 Passenger Car
5.2.2 Commercial Vehicle
5.3 Geography
5.3.1 North America United States Canada Rest of North America
5.3.2 Europe Germany United Kingdom France Rest of Europe
5.3.3 Asia Pacific China Japan India Rest of Asia-Pacific
5.3.4 Rest of the World Brazil South Africa Other Countries

6.1 Vendor Market Share
6.2 Company Profiles
6.2.1 Toyota Motor Corporation
6.2.2 Nissan Motor Co., Ltd.,
6.2.3 Honda Motor Company, Ltd.
6.2.4 Hyundai Motor Company
6.2.5 Kia Motors Corporation
6.2.6 Suzuki Motor Corporation
6.2.7 Daimler AG
6.2.8 Volvo Group
6.2.9 Volkswagen Group
6.2.10 BMW AG
6.2.11 Ford Motor Company
6.2.12 Audi AG
6.2.13 Mitsubishi Motors Corporation
6.2.14 BYD Co Ltd

Note: Product cover images may vary from those shown
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4 of 4
  • Toyota Motor Corporation
  • Nissan Motor Co., Ltd.,
  • Honda Motor Company, Ltd.
  • Hyundai Motor Company
  • Kia Motors Corporation
  • Suzuki Motor Corporation
  • Daimler AG
  • Volvo Group
  • Volkswagen Group
  • BMW AG
  • Ford Motor Company
  • Audi AG
  • Mitsubishi Motors Corporation
  • BYD Co Ltd
Note: Product cover images may vary from those shown