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Automotive Infotainment Systems Market - Growth, Trends, COVID-19 Impact, and Forecasts (2022 - 2027)

  • ID: 4534341
  • Report
  • February 2022
  • Region: Global
  • 105 Pages
  • Mordor Intelligence

FEATURED COMPANIES

  • Alpine Electronics Inc.
  • Aptiv PLC
  • Continental AG
  • Denso Corporation
  • Kenwood Corporation
  • Magnetic Marelli SpA
The automotive infotainment systems market was valued at USD 27.45 billion in 2021, and it is expected to reach USD 45.17 billion by 2027, registering a CAGR of 8.66% during the forecast period (2022 - 2027).

The impact of the COVID-19 pandemic on the automotive infotainment systems market was inevitable as the market is primarily driven by increasing vehicle sales and production. As there were continuous lockdowns and shutting down of manufacturing units, production and sales of vehicles experienced slow growth in various regions of the world.

However, the market is expected to register an optimistic growth during the forecast period as automakers are strongly competing to deploy advanced infotainment systems for their upcoming vehicle models. For instance, Mitsubishi Motors Corporation, Nissan Motor Co. Ltd, and Groupe Renault decided to adopt Google Inc.’s Android operating system (OS) for their next-generation infotainment systems.

Additionally, in Japan, Toyota Motor Corporation added software applications, like Line, to its T-Connect infotainment system, starting from the new Crown model in 2018. Additionally, the rising focus on driver comfort and safety, particularly in commercial vehicles with high travel time, has led to the rapid installation of automotive infotainment systems in these vehicles.

Furthermore, the implementation of navigation and vehicle control units in commercial vehicles helps in reducing the response time during emergencies, thereby eliminating the risk of accidents. Besides this, several automobile manufacturers are also offering low-cost infotainment systems, thereby increasing product affordability. Additionally, the rising adoption of smartphones, along with high internet connectivity, has a significant impact on the market growth on a global level.

North America and Europe are expected to witness significant growth due to their deployment of luxury cars and semi-autonomous vehicle sales (L1-L3). Among Asia-Pacific countries, China occupied a significant share of the Asia-Pacific automotive industry, owing to its highest vehicle sales over the past decade.

Key Market Trends


Growing Advancements in Infotainment Systems


There is a rise in smartphone functions to be built into in-vehicle infotainment systems. In North America and Europe, over 90% of adults have access to the internet through their mobile phones, which is also one of the highest among other regions. As the use of mobile phones has risen, the usage of smartphones for the same purposes in cars has also increased.

Car manufacturers are themselves opting for modular hardware design. This helps them reduce the purchase price of infotainment systems. They are working on technologies to let smartphone functions be built into in-vehicle infotainment systems at a low cost. Manufacturers are working on combining processing power and the competitiveness of their systems. The digital services generate large quantities of data sets for car manufacturers to improve the performance of connected vehicles.

There is also a growing demand for rear-seat infotainment systems, which has grown over the years. Giving control over these systems with the help of smartphones will further improve the penetration of infotainment systems built in cars.



China is Driving the Asia-Pacific Market


Among Asia-Pacific countries, China occupied a significant share of the Asia-Pacific automotive industry due to its highest vehicle sales over the past decade. The country is anticipated to continue to see positive vehicle sales during the forecast period, owing to the growing focus on new energy vehicles (NEV) among automakers.

The shift from simple audio systems to touchscreen infotainment systems that support multiple features, such as navigation, Apple CarPlay, Android Auto, Telematics, etc., is driving the demand for infotainment systems in the country.

BAIC Yinxiang Automobile Co. Ltd has collaborated with ADAYO (a subsidiary of Foryou Corporation). ADAYO specializes in the design and development of vehicle infotainment systems, Beidou, GPS, and GLONASS (single-or dual-mode) navigation systems, and driver assistance systems. This partnership will build new platforms for BAIC Yinxiang’s second product restructure to realize a platform production model and to improve intelligent vehicle manufacturing.



Competitive Landscape


The automotive infotainment systems market is dominated by major players such as Robert Bosch, Alpine Electronics, Panasonic Corporation, HARMAN International, and Mitsubishi Electric Corporation. These companies have strong distribution networks at a global level and offer an extensive product range. These companies adopt strategies such as new product developments, collaborations, and contracts and agreements to sustain their market positions.

Some other major players in the automotive infotainment systems market include Denso Corporation, Visteon Corporation, Kenwood Corporation, Magnetic Marelli SpA, Pioneer Corporation, etc.

Additional Benefits:

  • The market estimate (ME) sheet in Excel format
  • 3 months of analyst support


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Note: Product cover images may vary from those shown

FEATURED COMPANIES

  • Alpine Electronics Inc.
  • Aptiv PLC
  • Continental AG
  • Denso Corporation
  • Kenwood Corporation
  • Magnetic Marelli SpA

1 INTRODUCTION
1.1 Study Assumptions
1.2 Scope of the Study
2 RESEARCH METHODOLOGY3 EXECUTIVE SUMMARY
4 MARKET DYNAMICS
4.1 Market Drivers
4.2 Market Restraints
4.3 Industry Attractiveness - Porter's Five Forces Analysis
4.3.1 Threat of New Entrants
4.3.2 Bargaining Power of Buyers/Consumers
4.3.3 Bargaining Power of Suppliers
4.3.4 Threat of Substitute Products
4.3.5 Intensity of Competitive Rivalry
5 MARKET SEGMENTATION
5.1 Installation Type
5.1.1 In-dash Infotainment
5.1.2 Rear-seat Infotainment
5.2 Vehicle Type
5.2.1 Passenger Cars
5.2.2 Commercial Vehicles
5.3 Geography
5.3.1 North America
5.3.1.1 United States
5.3.1.2 Canada
5.3.1.3 Rest of North America
5.3.2 Europe
5.3.2.1 Germany
5.3.2.2 United Kingdom
5.3.2.3 France
5.3.2.4 Italy
5.3.2.5 Rest of Europe
5.3.3 Asia-Pacific
5.3.3.1 China
5.3.3.2 Japan
5.3.3.3 India
5.3.3.4 South Korea
5.3.3.5 Rest of Asia-Pacific
5.3.4 Rest of the World
5.3.4.1 Brazil
5.3.4.2 South Africa
5.3.4.3 Other Countries
6 COMPETITIVE LANDSCAPE
6.1 Vendor Market Share
6.2 Company Profiles
6.2.1 Denso Corporation
6.2.2 Robert Bosch GmbH
6.2.3 Continental AG
6.2.4 Harman International Industries Inc.
6.2.5 Magnetic Marelli SpA
6.2.6 Kenwood Corporation
6.2.7 Alpine Electronics Inc.
6.2.8 Mitsubishi Electric Corporation
6.2.9 Visteon Corporation
6.2.10 Pioneer Corporation
6.2.11 Aptiv PLC
7 MARKET OPPORTUNITIES AND FUTURE TRENDS
Note: Product cover images may vary from those shown

A selection of companies mentioned in this report includes:

  • Denso Corporation
  • Robert Bosch GmbH
  • Continental AG
  • Harman International Industries Inc.
  • Magnetic Marelli SpA
  • Kenwood Corporation
  • Alpine Electronics Inc.
  • Mitsubishi Electric Corporation
  • Visteon Corporation
  • Pioneer Corporation
  • Aptiv PLC
Note: Product cover images may vary from those shown

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