+353-1-416-8900REST OF WORLD
+44-20-3973-8888REST OF WORLD
1-917-300-0470EAST COAST U.S
1-800-526-8630U.S. (TOLL FREE)


Chewing Gum Market - Growth, Trends, COVID-19 Impact, and Forecasts (2021 - 2026)

  • ID: 4534355
  • Report
  • May 2021
  • Region: Global
  • 100 pages
  • Mordor Intelligence
until Sep 30th 2021


  • British American Tobacco?
  • GlaxoSmithKline PLC
  • Glenmark Pharmaceuticals
  • Grupo Arcor
  • Lotte Co., Ltd.
  • Mars, Incorporated
  • MORE
The global chewing gum market is projected to grow at a rate of 4.39% during the forecast period (2021 - 2026).

Nicotine gums that are an important part of the chewing gum market witnessed an upsurging demand among the global consumers during the COVID-19 pandemic. This was due to consumers' rising awareness regarding the severity of COVID-19 disease which is higher among smokers. Smoking impairs lung function making it harder for the body to fight off coronaviruses and other diseases. As a result, it insisted the global consumers to quit smoking, thus driving the demand for nicotine gums.

Sugared chewing gum sales are in decline owing to consumers' preference towards sugar-free confectionery. However, sugar-free chewing gum is still a nascent category in the majority of the countries, nonetheless, it is also growing at a much faster rate. Rising concern regarding tooth decay, due to sugar content, has enforced manufacturers to launch a sugar-free range of products.

Rising concerns regarding the negative health effects of gums, due to the presence of harmful ingredients, such as plastic and artificial preservatives, are is expected to restrict the market’s growth. However, product innovations, such as the introduction of new product flavors or the incorporation of natural ingredients, are expected to aid the market’s growth during the forecast period. Companies, such as Peppersmith, offer 100% xylitol mints and chewing gums, which are primarily made from plant based-ingredients, in order to keep teeth healthy. Thereby, promoting the growth of the market studied.

The global market is dominated by North America followed by Europe and Asia-Pacific remain the fastest-growing region especially due to the high inclination towards sugar-free chewing gums.

Key Market Trends

Growing Demand for Functional Chewing and Nicotine Gum

Chewing gum is a recreational food chewed purely out of the instinctual desire to masticate. As consumers become more health-conscious they are looking for functional benefits from the gum. Some chewing gums in the market are marketing the product with functional benefits of keeping the teeth clean. Also, there are chewing gums that are used by consumers who want to quit smoking called Nicotine Gum. Teeth Whitening chewing gum leads the functional gum with more than 50% share followed by Nicotine Gum. Governments across the world are adopting comprehensive approaches to limit tobacco consumption, including a ban on tobacco advertising, restrictions on smoking in public places, sustained increases in tobacco taxation, and bold health warnings on tobacco products. Consequently, the rising government support to reduce smoking is insisting the global consumers adopt nicotine gums to reduce cravings, difficulty concentrating, frustration, restlessness, and anxiety caused during the process of quitting smoking. Although a niche market right now, chewing gum with functional benefits of weight loss is gaining traction among developed countries.

North America is the Prominent Consumer of Chewing Market

The North American market accounted for the largest share of the global chewing gum market, fueled by the changing preferences of the consumers. In the region, consumers are shifting from sugared gums to sugar-free gums, due to the rising concerns of sugar intake and its harmful effects. The companies supplying sugar-free chewing gums to the consumers in the United States are Mondelēz International Inc., and Mars, Incorporated, among others. Some of the popular flavors in chewing gums opted by the locals are mint, spearmint, peppermint, berry, citrus, wintergreen, mixed fruit, cinnamon, and watermelon gum. The prominent players, such as Mars Incorporated, are experimenting with illuminated gum rack. Mondelēz International launched various varieties that are fortified with ingredients, like vitamin C and ginseng, in order to attract the teenagers of the region, predominantly the United States. The chewing gum consumption pattern changed significantly in the United States, owing to factors, like tooth decay and artificial ingredients in gum.

Competitive Landscape

The chewing gum market is highly competitive with players including Mondelez International, Mars, Perfetti Van melle, Lotte Confectionery, and Grupo Arcor accounting for a major share of the market studied. The key players are innovating their products on the basis of new ingredients. They are also introducing a wide variety of products in developing countries. for instance, in August 2016, Wrigley India, a subsidiary of Mars Inc., launched Doublemint, which is a sugar-free mint available in two flavors- peppermint and spearmint. The product has performed very well after its launch, with increased demand for on-the-go mouth freshness product.

Reasons to Purchase this report:
  • The market estimate (ME) sheet in Excel format
  • 3 months of analyst support

This report will be delivered within 2 business days.
Note: Product cover images may vary from those shown


  • British American Tobacco?
  • GlaxoSmithKline PLC
  • Glenmark Pharmaceuticals
  • Grupo Arcor
  • Lotte Co., Ltd.
  • Mars, Incorporated
  • MORE
1.1 Study Assumptions and Market Definition
1.2 Scope of the Study



4.1 Market Drivers
4.2 Market Restraints
4.3 Porter's Five Forces Analysis
4.3.1 Threat of New Entrants
4.3.2 Bargaining Power of Buyers/Consumers
4.3.3 Bargaining Power of Suppliers
4.3.4 Threat of Substitute Products
4.3.5 Intensity of Competitive Rivalry

5.1 By Product Type
5.1.1 Sugared Chewing Gums
5.1.2 Sugar-free Chewing Gums
5.2 By Distribution Channel
5.2.1 Supermarkets and Hypermarkets
5.2.2 Convenience Stores
5.2.3 Speciality Stores
5.2.4 Online Retail
5.2.5 Other Distribution Channels
5.3 Geography
5.3.1 North America United States Canada Mexico Rest of North America
5.3.2 Europe Spain United Kingdom Germany France Italy Russia Rest of Europe
5.3.3 Asia Pacific China Japan India Australia Rest of Asia-Pacific
5.3.4 South America Brazil Argentina Rest of South America
5.3.5 Middle East and Africa South Africa Saudi Arabia Rest of Middle East and Africa

6.1 Most Active Companies
6.2 Market Share Analysis
6.3 Company Profiles
6.3.1 Mars, Incorporated
6.3.2 Mondelez International, Inc.,
6.3.3 Perfetti Van Melle Group B.V.
6.3.4 Lotte Co., Ltd.
6.3.5 Grupo Arcor
6.3.6 The Hershey Company
6.3.7 GlaxoSmithKline PLC
6.3.8 British American Tobacco​
6.3.9 Orion Confectionery Co, Ltd.
6.3.10 Glenmark Pharmaceuticals


Note: Product cover images may vary from those shown

A selection of companies mentioned in this report includes:

  • Mars, Incorporated
  • Mondelez International, Inc.,
  • Perfetti Van Melle Group B.V.
  • Lotte Co., Ltd.
  • Grupo Arcor
  • The Hershey Company
  • GlaxoSmithKline PLC
  • British American Tobacco​
  • Orion Confectionery Co, Ltd.
  • Glenmark Pharmaceuticals
Note: Product cover images may vary from those shown