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Chewing Gum Market - Growth, Trends, COVID-19 Impact, and Forecasts (2022 - 2027)

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  • 100 Pages
  • June 2022
  • Region: Global
  • Mordor Intelligence
  • ID: 4534355
UP TO OFF until Sep 30th 2022
The global chewing gum market is projected to register a CAGR of 4.39 % during the forecast period (2022 - 2027).

Nicotine gums, an important part of the chewing gum market, witnessed an upsurging demand among global consumers during the COVID-19 pandemic. This was due to consumers' rising awareness regarding the severity of COVID-19 disease, which is higher among smokers. Smoking impairs lung function, making it harder for the body to fight off coronaviruses and other diseases. As a result, it insisted global consumers quit smoking, thus driving the demand for nicotine gums.

Sugared chewing gum sales are in decline owing to consumers' preference toward sugar-free confectionery. However, sugar-free chewing gum is still a nascent category in the majority of the countries. Nonetheless, it is also growing at a much faster rate. Rising concern regarding tooth decay due to sugar content has forced manufacturers to launch a sugar-free range of products.

Rising concerns regarding the negative health effects of gums due to harmful ingredients, such as plastic and artificial preservatives, are expected to restrict the market’s growth. However, product innovations, such as introducing new product flavors or incorporating natural ingredients, are expected to aid the market’s growth during the forecast period. Companies, such as Peppersmith, offer 100% xylitol mints and chewing gums, primarily made from plant-based ingredients, to keep teeth healthy.

Key Market Trends

Growing Demand for Functional Chewing and Nicotine Gum

Chewing gum is a recreational food chewed purely out of the instinctual desire to masticate. As consumers become more health-conscious, they are looking for functional benefits from the gum. Some chewing gums in the market are marketing the product with the functional benefits of keeping the teeth clean. Also, there are chewing gums that are used by consumers who want to quit smoking called nicotine gum. Teeth whitening chewing gum leads the functional gum with more than 50% share, followed by nicotine gum. Governments across the world are adopting comprehensive approaches to limit tobacco consumption, including a ban on tobacco advertising, restrictions on smoking in public places, sustained increases in tobacco taxation, and bold health warnings on tobacco products. Consequently, the rising government support to reduce smoking is insisting the global consumers adopt nicotine gums to reduce cravings, difficulty concentrating, frustration, restlessness, and anxiety caused during the process of quitting smoking. Although a niche market right now, chewing gum with functional benefits of weight loss is gaining traction among developed countries.

North America is the Prominent Consumer of the Chewing Market

The North American market accounted for the largest share of the global chewing gum market, fueled by the changing preferences of consumers. In the region, consumers are shifting from sugared gums to sugar-free gums due to the rising concerns of sugar intake and its harmful effects. The North American chewing gum market was valued at USD 4.82 billion in 2019 and is estimated to grow at a CAGR of USD 6.79 billion in the forecast period 2022-2027. The growth of the North American market includes the increasing purchase of socially approved products regarding dental benefits and the increasing consumer inclination towards impulse purchases. The chewing gum consumption pattern changed significantly in the United States, owing to factors like tooth decay and artificial ingredients in gum. The USA is the fastest-growing region due to increasing demand, product innovation, increasing disposable income, etc. Data regarding chewing gum consumption habits and attitudes were collected for 963 children in 2019 and adolescents (aged 6-14) and 3150 adolescents and adults (aged 13 years+) in the United States (U.S.) using a dedicated online food frequency questionnaire. A total of 79.6% of children/adolescents reported using chewing gum in the last 3 months, whereas 61.8% of adolescents/adults chewed gum in the previous 6 months, whereas 61.8% of adolescents/adults chewed gum in the previous 6 months.

Competitive Landscape

The chewing gum market is highly competitive, with players including Mondelez International, Mars, Perfetti Van Melle, Lotte Confectionery, and Grupo Arcor. The key players are innovating their products based on new ingredients. They are also introducing a wide variety of products in developing countries. For instance, in August 2016, Wrigley India, a subsidiary of Mars Inc., launched Doublemint, which is a sugar-free mint available in two flavors: peppermint and spearmint. The product has performed very well after its launch, with increased demand for on-the-go mouth freshness products.

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Table of Contents

1.1 Study Assumptions and Market Definition
1.2 Scope of the Study
4.1 Market Drivers
4.2 Market Restraints
4.3 Porter's Five Forces Analysis
4.3.1 Threat of New Entrants
4.3.2 Bargaining Power of Buyers/Consumers
4.3.3 Bargaining Power of Suppliers
4.3.4 Threat of Substitute Products
4.3.5 Intensity of Competitive Rivalry
5.1 By Product Type
5.1.1 Sugared Chewing Gums
5.1.2 Sugar-free Chewing Gums
5.2 By Distribution Channel
5.2.1 Supermarkets and Hypermarkets
5.2.2 Convenience Stores
5.2.3 Speciality Stores
5.2.4 Online Retail
5.2.5 Other Distribution Channels
5.3 Geography
5.3.1 North America United States Canada Mexico Rest of North America
5.3.2 Europe Spain United Kingdom Germany France Italy Russia Rest of Europe
5.3.3 Asia-Pacific China Japan India Australia Rest of Asia-Pacific
5.3.4 South America Brazil Argentina Rest of South America
5.3.5 Middle-East and Africa South Africa Saudi Arabia Rest of Middle-East and Africa
6.1 Most Active Companies
6.2 Market Share Analysis
6.3 Company Profiles
6.3.1 Mars Incorporated
6.3.2 Mondelez International Inc.
6.3.3 Perfetti Van Melle Group BV
6.3.4 Lotte Co. Ltd
6.3.5 Grupo Arcor
6.3.6 The Hershey Company
6.3.7 GlaxoSmithKline PLC
6.3.8 British American Tobacco?
6.3.9 Orion Confectionery Co. Ltd
6.3.10 Glenmark Pharmaceuticals

Companies Mentioned

A selection of companies mentioned in this report includes:

  • Mars Incorporated
  • Mondelez International Inc.
  • Perfetti Van Melle Group BV
  • Lotte Co. Ltd
  • Grupo Arcor
  • The Hershey Company
  • GlaxoSmithKline PLC
  • British American Tobacco​
  • Orion Confectionery Co. Ltd
  • Glenmark Pharmaceuticals