Europe Energy Bar Market - Growth, Trends, and Forecast (2019 - 2024)

Market Overview

Europe Energy Bar Market is witnessing a CAGR of 4.8% during the forecast period (2019-2024).

• Growing demand for organic snacking, indulgence, meal replacement, on-the-go snacking are various factors fueled the energy bar market growth. Consumers are increasingly going health conscious when it comes to bite in between meals.
• Featuring healthy benefit with convenience and nutritional component while on-the-go snacking fueled the nutrition bar market. Consumers are looking for clean label and free-from products with the number of companies releasing new products keeping consumer growing interest towards Clean-label products.

Scope of the Report

The scope of Europe Energy Bar Market is segmented by Distribution channels (Supermarkets/Hypermarkets, Convenience Stores, Specialist Stores, Online Retail Stores, and Other Distribution Channels) and Geography

Key Market Trends

United Kingdom dominating the market

There is an increase in demand for energy bars in the United Kingdom with people becoming more health conscious and hitting the fitness centers and gyms. Bodybuilders and athletes are the primary consumers of sports nutrition products. The demand for the market is fuelled by the growing usage of sports nutrition products by sports enthusiasts, which are likely to create new market opportunities for snack bar manufacturers.

Growing Trend for Clean-Label Bars

Clean label and free-from products are leading the way in Europe, which is growing at a faster pace in the energy bar market. To meet the consumer demand for transparency, healthy-positioned products, and labels, many companies in Europe are reconstructing their bars with clean label requirements putting many of the go-to ingredients out of reach. Further companies are coming with innovative products by using alternative protein sources, changing flavor profiles and relying on forward-thinking ingredient suppliers to meet the trend. Keeping in line with this clean label trend, Mule bar, a UK based company describes its nutrition bars as "real, identifiable and natural", while Natural Balance Foods company highlights that its energy bar contains five ingredients compared to typical 30 of conventional bars.

Competitive Landscape

July 2016- MioBio Company launched Superheraw Energy bar in the European market which is a high quality ecological product with no artificial flavor, added sugar or additives. The product has performed well across Europe with increased demand. The innovative packaging design of the product received prestigious design award Red Dot Communication Design in 2017

Europe Energy Bar Market includes the company profiles of General Mills Inc, The Kellogg Company, QuestNutrition LLC, Probar LLC, Nutrition, Inc., Clif Bar & Company, Pepsico Inc and PowerBar, Inc.


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